---
title: "Exfoliating Wipes for Face — $70K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/exfoliating-wipes-for-face"
last_updated: "2026-08-10T23:12:07.570Z"
locale: en
meta:
description: "Niche score 39/100 · $70K/yr market · 43K searches/yr · $11.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $70K/yr market · 43K searches/yr · $11.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Exfoliating Wipes for Face — $70K/yr Amazon US Niche (2026) - Flapen"
---
# **exfoliating wipes for face**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 44Conversion 96Competition 12Returns 97Price range 23Avg price 46Brand share 0Review moat 24Quality gap 38
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.55**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+15.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,232.7**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$4.64–$18.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$70K**
$70K/yr · 43K searches
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, exfoliating wipes for face is a $70K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **exfoliating wipes for face market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$69K–$92K**
- units × avg price
- **Conversion rate**
- **14.2%**
- **Avg BSR**
- **#146**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**618**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Pacifica87% - Equate6% - medicube3% - Healthy Surplus2% - THAYERS2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — +15.3% search growth over the last 90 days.
1K600Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/exfoliating-wipes-for-face/trend)
## **Top exfoliating wipes for face search terms**
- **pacifica face wipes**12K/yr+33.5%12.8% conv. - **exfoliating wipes for face**10K/yr-0.9%4.3% conv. - **pacifica wipes**9K/yr+21.1%12.3% conv. - **pacifica makeup remover wipes**8K/yr+40.1%14.5% conv. - **exfoliating face wipes for women**4K/yr-29.3%5.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/exfoliating-wipes-for-face/search-terms)
## **Top exfoliating wipes for face products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$14K30%$21K40%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pacifica Glowing Makeup Remover Wipes - with Glycolic Acid for AHA Exfoliating and Facial Cleansing - No Rinse Face Cleaning Towelettes - Dermatologist Tested 30 Count**Pacifica**$4.64**4.3★4,978 rev](https://www.amazon.com/dp/B07ZLCRM5G) [2**Pacifica Vegan Face Cleansing Wipes Makeup Remover Wipes w/Glycolic Acid Aloe Vera & Coconut Water Exfoliating & Hydrating Facial Towelettes for All Skin Types (120 Count) Clean Beauty Cruelty-Free**Pacifica**$15.80**4.3★4,978 rev](https://www.amazon.com/dp/B09K1MGMQ2) [3**Pacifica Makeup Remover Face Wipes - 2-Pack Daily Facial Cleansing Exfoliating Towelettes - Biodegradable - Organic - w/Gycolic Acid - Clean Beauty Vegan & Cruelty-Free Dermatologist Tested 60 Count**Pacifica**$9.87**4.5★55 rev](https://www.amazon.com/dp/B0F2LWS1BR) [4**Pacifica Beauty Coconut Milk & Essential Oils Underarm Deodorant Wipes Helps Remove Odor Aluminum-Free Vegan & Cruelty-Free 30 Wipes (1-Pack)**Pacifica**$7.10**4.5★6,696 rev](https://www.amazon.com/dp/B01FE4JYLC) [5**Exfoliating**Equate**$12.40**4.7★388 rev](https://www.amazon.com/dp/B08JV1L8FR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thayers Exfoliating 2% AHA Toner Pads Dual-Sided Exfoliating Pads with Witch Hazel Glycolic Acid and Lactic Acid to Resurface Skin Texture and Instantly Brighten For All Skin Types 60 Count**THAYERS**$9.23**482 rev6mo ago](https://www.amazon.com/dp/B0G26M3ZCK) [**Wet Cleansing Towelettes - 1 Pack**Healthy Surplus**$9.94**83 rev1y ago](https://www.amazon.com/dp/B0F55RP3WW) [**Pacifica Beauty Coconut Milk & Essential Oils Underarm Deodorant Wipes Helps Remove Odor Aluminum-Free Vegan & Cruelty-Free 30 Wipes (4-Pack)**Pacifica**$18.01**6,696 rev4y ago](https://www.amazon.com/dp/B07ZDF2TKS) [**Pacifica Vegan Face Cleansing Wipes Makeup Remover Wipes w/Glycolic Acid Aloe Vera & Coconut Water Exfoliating & Hydrating Facial Towelettes for All Skin Types (120 Count) Clean Beauty Cruelty-Free**Pacifica**$15.80**4,978 rev4y ago](https://www.amazon.com/dp/B09K1MGMQ2) [**medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)**medicube**$16.58**27,920 rev5y ago](https://www.amazon.com/dp/B09V7Z4TJG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pacifica Makeup Remover Face Wipes - 2-Pack Daily Facial Cleansing Exfoliating Towelettes - Biodegradable - Organic - w/Gycolic Acid - Clean Beauty Vegan & Cruelty-Free Dermatologist Tested 60 Count**Pacifica**$9.87**4.5★**▲ 194%**](https://www.amazon.com/dp/B0F2LWS1BR) [**Thayers Exfoliating 2% AHA Toner Pads Dual-Sided Exfoliating Pads with Witch Hazel Glycolic Acid and Lactic Acid to Resurface Skin Texture and Instantly Brighten For All Skin Types 60 Count**THAYERS**$9.23**4.7★**▲ 130%**](https://www.amazon.com/dp/B0G26M3ZCK) [**Pacifica Beauty Coconut Milk & Essential Oils Underarm Deodorant Wipes Helps Remove Odor Aluminum-Free Vegan & Cruelty-Free 30 Wipes (4-Pack)**Pacifica**$18.01**4.5★**▲ 88%**](https://www.amazon.com/dp/B07ZDF2TKS) [**Pacifica Underarm Deodorant Wipes & Makeup Remover Face Wipes Bundle Aluminum-Free Odor Control & Facial Cleansing Towelettes 2-Pack (30ct Each 60 Total) Vegan Cruelty-Free Travel Essentials**Pacifica**$11.92**4.6★**▲ 47%**](https://www.amazon.com/dp/B0F2MWJ7F6) [**Pacifica Vegan Face Cleansing Wipes Makeup Remover Wipes w/Glycolic Acid Aloe Vera & Coconut Water Exfoliating & Hydrating Facial Towelettes for All Skin Types (120 Count) Clean Beauty Cruelty-Free**Pacifica**$15.80**4.3★**— 8%**](https://www.amazon.com/dp/B09K1MGMQ2)
**~~View all trending →~~**
## **What buyers say about exfoliating wipes for face**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**17%
*“Great for my skin”*
**Quality-Overall**10%
*“Quality Skin Care Product”*
**Soft Feel**10%
*“makes my skin soft”*
**Cleansing**8%
*“It cleans so well”*
**Value For Money**6%
*“Worth the Money”*
**Smell**5%
*“Fragrance free”*
**Moist/Dry**5%
*“Very Hydrating”*
**Ease Of Use**5%
*“Convenient for travel”*
**Suitability Dry Skin**4%
*“Nice exfoliating”*
**Efficiency**3%
*“It works very well”*
### **What buyers complain about **
**Adhesion/Stickiness**13%
*“Stickiness”*
**Allergies**10%
*“Allergic reaction”*
**Skin Health**9%
*“turned my face red after one use”*
**Functionality-Overall**5%
*“No results”*
**Smell**5%
*“smells so weird”*
**Moist/Dry**4%
*“My skin is extremely dry”*
**Sensitivity-Overall**4%
*“NOT for Sensitive skin”*
**Suitability Dry Skin**3%
*“However, the wipe itself is too dry for me”*
**Advertised Vs Actual Product**3%
*“not as described”*
**Value For Money**3%
*“Waste of Money”*
### **Top return reasons **
**Functionality-Overall**16%
**Value For Money**10%
**Adhesion/Stickiness**9%
**Leak-Proof**8%
**Advertised Vs Actual Product**7%
**Smell**6%
**Skin Health**6%
**Moist/Dry**5%
**Suitability Combination Skin**4%
**Ingredients-Overall**2%
## **Common questions**
- **Is exfoliating wipes for face profitable to sell on Amazon United States?**
- The niche generates $70K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the exfoliating wipes for face niche?**
- 5 brands and 618 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in exfoliating wipes for face?**
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Skin Health. The return rate is 0.7%.
- **What does it cost to enter the exfoliating wipes for face niche?**
- Listings span $4.64–$18.01; the average listing price is $11.55 (sweet spot $15–$100). The average incumbent carries 5,233 reviews — the moat a new listing must climb.
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