---
title: "Products — exfoliating face wipes - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/exfoliating-face-wipes/products"
last_updated: "2026-08-11T03:17:42.711Z"
locale: en
meta:
  description: "Niche score 67/100 · $1.2M/yr market · 1.7M searches/yr · $25.65 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 67/100 · $1.2M/yr market · 1.7M searches/yr · $25.65 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — exfoliating face wipes - Flapen"
---

# **exfoliating face wipes**

**Launch it**

A $1.2M/yr market growing +17.9% this quarter with returns at 0.3% — clears our launch bar.

Market size 81Growth 47Conversion 35Competition 95Returns 98Price range 78Avg price 95Brand share 7Review moat 50Quality gap 79

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Competition**

**Great****20%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$25.65**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.2M**

$1.2M/yr · 1.7M searches

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$3.61–$112.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,495.01**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+17.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Products