---
title: "Exfoliating Face Mask — $132K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/exfoliating-face-mask"
last_updated: "2026-08-11T01:54:26.216Z"
locale: en
meta:
description: "Niche score 46/100 · $132K/yr market · 115K searches/yr · $17.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $132K/yr market · 115K searches/yr · $17.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Exfoliating Face Mask — $132K/yr Amazon US Niche (2026) - Flapen"
---
# **exfoliating face mask**
**Skip it**
A deep review moat (17,957 avg reviews) — this niche doesn't clear our bar today.
Market size 30Growth 25Conversion 71Competition 27Returns 96Price range 73Avg price 82Brand share 52Review moat 17Quality gap 37
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.65**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.96–$39.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$132K**
$132K/yr · 115K searches
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****17,956.73**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, exfoliating face mask is a $132K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **exfoliating face mask market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$141K–$177K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**21%**
- DRMTLGY36% - The Ordinary14% - NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS9% - Dermalogica9% - Versed6% - Beauty of Joseon5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/exfoliating-face-mask/trend)
## **Top exfoliating face mask search terms**
- **exfoliating face mask**45K/yr-3.6%2.5% conv. - **exfoliating mask**27K/yr+0.5%2.7% conv. - **exfoliating mask for face**12K/yr+19.1%2.0% conv. - **drmtlgy microdermabrasion scrub**11K/yr+2.8%20.9% conv. - **resurfacing mask**5K/yr+5.5%2.4% conv. - **face mask exfoliating**6K/yr-7.8%4.5% conv. - **aha mask**3K/yr-10.0%2.5% conv. - **drmtlgy microdermabrasion facial scrub**3K/yr-19.5%24.1% conv. - **dermatology microdermabrasion scrub**3K/yr-9.8%21.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/exfoliating-face-mask/search-terms)
## **Top exfoliating face mask products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$40K40%$53K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DRMTLGY Microdermabrasion Scrub Face Exfoliator to Smooth & Polish Dull Rough Skin Gentle Facial Scrub with Pumice 2 oz**DRMTLGY**$18.96**4.6★11,501 rev](https://www.amazon.com/dp/B076KYPY23) [2**The Ordinary AHA 30% + BHA 2% Peeling Solution Advanced Exfoliating Peel for Brighter Skin 1 Fl Oz**The Ordinary**$9.07**4.6★30,820 rev](https://www.amazon.com/dp/B071D4D5DT) [3**New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz**NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS**$16.26**4.5★52,637 rev](https://www.amazon.com/dp/B01NCM25K7) [4**Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz**Dermalogica**$19.45**4.6★13,251 rev](https://www.amazon.com/dp/B001VMJSCW) [5**Versed Doctors Visit Instant Resurfacing Face Mask - AHA BHA and Enzyme Exfoliating Mask Helps Reduce Hyperpigmentation - Smooth and Moisturize Skin with Vitamin C - Vegan (1.7 fl oz)**Versed**$11.87**4.3★3,279 rev](https://www.amazon.com/dp/B09NMM9TW6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Naturium AHA Exfoliating Mask 10% Exfoliating Skincare with Glycolic & Lactic Acids Resurfaces Skin for Radiant Complexion Vegan & Cruelty-Free 1.7 oz**Naturium**$16.12**87 rev1y ago](https://www.amazon.com/dp/B0DLLC3LQ5) [**Caudalie Instant Detox Mask Pore Minimizing Pink Clay Face Mask - 75 mL**Caudalie**$39.53**5,676 rev2y ago](https://www.amazon.com/dp/B0CZTXZYKN) [**Caudalie Instant Detox Mask Pore Minimizing Pink Clay Face Mask - 35 mL**Caudalie**$21.28**5,676 rev2y ago](https://www.amazon.com/dp/B0CZV1GXS2) [**medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 3.52 oz**medicube**$16.68**5,840 rev2y ago](https://www.amazon.com/dp/B0D1G7XF9X) [**Beauty of Joseon Red Bean Pore Refreshing Mask Mud Cream Hydrating Wash Off Pack Pore Cleansing Exfoliator Korean Skin Care for Men and Women 140ml 4.73 fl.oz**Beauty of Joseon**$18.54**5,002 rev3y ago](https://www.amazon.com/dp/B0BJPKX14D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Caudalie Instant Detox Mask Pore Minimizing Pink Clay Face Mask - 35 mL**Caudalie**$21.28**4.6★**▲ 103%**](https://www.amazon.com/dp/B0CZV1GXS2) [**Caudalie Instant Detox Mask Pore Minimizing Pink Clay Face Mask - 75 mL**Caudalie**$39.53**4.6★**▲ 70%**](https://www.amazon.com/dp/B0CZTXZYKN) [**The Ordinary Salicylic Acid 2% Masque Clarifying Charcoal & Clay Mask for Blemish-Prone Skin 1.7 Fl Oz**The Ordinary**$13.46**4.6★**▲ 57%**](https://www.amazon.com/dp/B07SZ9PTLP) [**Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz**Dermalogica**$19.45**4.6★**▲ 45%**](https://www.amazon.com/dp/B001VMJSCW) [**Beauty of Joseon Red Bean Pore Refreshing Mask Mud Cream Hydrating Wash Off Pack Pore Cleansing Exfoliator Korean Skin Care for Men and Women 140ml 4.73 fl.oz**Beauty of Joseon**$18.54**4.6★**— 9%**](https://www.amazon.com/dp/B0BJPKX14D)
**~~View all trending →~~**
## **What buyers say about exfoliating face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**17%
*“It helped my skin stay clear”*
**Soft Feel**14%
*“goes on smoothly”*
**Quality-Overall**11%
*“Excellent Product”*
**Value For Money**7%
*“Excellent price”*
**Cleansing**5%
*“I love this cleanser”*
**Suitability Dry Skin**4%
*“Good for Dry skin”*
**Moist/Dry**4%
*“my face felt so hydrated”*
**Brightness/Shine/Glow**3%
*“Glow skin”*
**Efficiency**3%
*“It works really well”*
**Ease Of Use**3%
*“Goes on easy”*
### **What buyers complain about **
**Allergies**11%
*“Irritating”*
**Skin Health**7%
*“Made my skin burn and peel”*
**Value For Money**6%
*“Too expensive”*
**Functionality-Overall**6%
*“Doesnt do anything”*
**Suitability Dry Skin**5%
*“Made my skin very dryyyy”*
**Smell**4%
*“Smells chemically”*
**Size-Overall**4%
*“Which is huge”*
**Symptom Reduction**3%
*“no noticeable results”*
**Sensitivity-Overall**3%
*“NOT FOR SENSITIVE SKIN”*
**Moist/Dry**3%
*“my skin really dry”*
### **Top return reasons **
**Functionality-Overall**23%
**Advertised Vs Actual Product**13%
**Size-Overall**9%
**Value For Money**8%
**Product Condition**6%
**Smell**5%
**Skin Health**5%
**Suitability Combination Skin**4%
**Moist/Dry**4%
**Texture/Consistency-Overall**4%
## **Common questions**
- **Is exfoliating face mask profitable to sell on Amazon United States?**
- The niche generates $132K/yr across 15 tracked products. 90-day search growth is -0.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the exfoliating face mask niche?**
- 13 brands and 48 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in exfoliating face mask?**
- Top complaints mined from reviews: Allergies, Skin Health, Value For Money. The return rate is 0.8%.
- **When does demand for exfoliating face mask peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the exfoliating face mask niche?**
- Listings span $5.96–$39.53; the average listing price is $17.65 (sweet spot $15–$100). The average incumbent carries 17,957 reviews — the moat a new listing must climb.
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