---
title: "exfoliating body scrubber — $2.0M/yr Amazon United States Niche, Score 69/100 - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/exfoliating-body-scrubber"
last_updated: "2026-07-20T21:15:01.245Z"
locale: en
meta:
description: "exfoliating body scrubber shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "exfoliating body scrubber shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "exfoliating body scrubber — $2.0M/yr Amazon United States Niche, Score 69/100 - Flapen"
---
# **exfoliating body scrubber**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 18Conversion 72Competition 86Returns 98Price range 62Avg price 44Brand share 96Review moat 21Quality gap 60
**Returns**
**Incredible****0.5%**
return rate — above 6% kills the launch gate
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Market size**
**Great****$2.0M**
$2.0M/yr · 2.7M searches
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.93–$31.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$11.31**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****10,839.85**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, exfoliating body scrubber is a $2.0M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 69/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **150K–200K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.7M–$2.3M**
- units × avg price
- **Launch success**
- **100%**
- 13 of 13 new (360d)
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **125 days**
## **Competition**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**49 **▲rising
**Sellers**
**254**
**Top-5 brand share**
**35%**
Top 20: 74%
**Top-5 click share**
**29%**
Top 20: 62%
**Open market**
**60%**
- Yiclick10% - Brooklyn Botany8% - Dermasuri7% - ALMOONI5% - UJFQBH5% - CORATED4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/exfoliating-body-scrubber/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$40K4%$79K6%$119K8%$159K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 66 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brooklyn Botany Exfoliating Mitt for Bath and Shower Heavy Duty Exfoliating Body Scrubber for Massage and Dead Skin Remover for Body 1 Mitt**Brooklyn Botany**$5.87**4.6★3,146 rev](https://www.amazon.com/dp/B0C2ZWP561) [2**Dermasuri - Deep Exfoliating Glove - Korean Exfoliating Mitt & Body Scrubber - Keratosis Pilaris Treatment Scrub - Self Tanner Mitt & Ingrown Hair Exfoliator - Shower Gloves for Women & Men - (1 Pack)**Dermasuri**$14.25**4.4★18,799 rev](https://www.amazon.com/dp/B00EL11LW0) [3**Yiclick Exfoliating Body Scrubber (2 Pack) Body Exfoliator Scrubber Exfoliating Sponge for Shower Bath Shower Loofah Luffa Lufa with Handle Dead Skin Exfoliator for Body Scrub Men Women**Yiclick**$6.30**4.6★350 rev](https://www.amazon.com/dp/B0F9982TRW) [4**Almooni Natural Loofah Exfoliating Body Scrubber Made with Natural Egyptian Shower Loofah Sponge Bath Shower Loofah Sponge for Women and Men for Face and Body That Gets You Clean - 2 Count (1 Pack)**ALMOONI**$12.49**4.5★11,040 rev](https://www.amazon.com/dp/B07Q3MZMDL) [5**UJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother Great for Daily Use (Pink Yellow Purple)**UJFQBH**$7.51**4.4★33,713 rev](https://www.amazon.com/dp/B09HH8R1T8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA - Dermatologist-Tested Keratosis Pilaris Exfoliator - Support for Rough Bumps Uneven Skin Texture & Strawberry Skin - Sensitive Skin - 4 oz**First Aid Beauty**$19.61**27,535 rev3mo ago](https://www.amazon.com/dp/B0GSWSC2JP) [**Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz**Naturium**$19.22**149 rev4mo ago](https://www.amazon.com/dp/B0GD8MNZVD) [**Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz**Native**$9.67**468 rev5mo ago](https://www.amazon.com/dp/B0G4WXSL9V) [**Exfoliating Gloves 2 Pcs Korean Exfoliating Mitt Body Scrub for Dead Skin Remover Exfoliating Body Scrubber for Bath Shower Body Exfoliator Scrubber Moroccan Exfoliate Glove Women Men (Black)**Fundrem**$5.88**2,789 rev7mo ago](https://www.amazon.com/dp/B0G3PS6H5T) [**4 PCS Magic Exfoliating Bath Sponge 3D Super Soft Exfoliating Body Scrubber Skin Friendly & Reusable Remover Dead Skin for All Skin Types for Men Women**Losaria**$11.71**132 rev8mo ago](https://www.amazon.com/dp/B0FX9TDK4T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA - Dermatologist-Tested Keratosis Pilaris Exfoliator - Support for Rough Bumps Uneven Skin Texture & Strawberry Skin - Sensitive Skin - 4 oz**First Aid Beauty**$19.61**4.5★**▲ 408%**](https://www.amazon.com/dp/B0GSWSC2JP) [**Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz**Naturium**$19.22**4.7★**▲ 367%**](https://www.amazon.com/dp/B0GD8MNZVD) [**Exfoliating Gloves 2 Pcs Korean Exfoliating Mitt Body Scrub for Dead Skin Remover Exfoliating Body Scrubber for Bath Shower Body Exfoliator Scrubber Moroccan Exfoliate Glove Women Men (Black)**Fundrem**$5.88**4.3★**▲ 358%**](https://www.amazon.com/dp/B0G3PS6H5T) [**Essential Aura Dry Body Brush Eco-Friendly Natural Bristles for Gentle Exfoliation Skin Renewal Improved Circulation & Lymphatic Support Perfect Detox & Spa Self-Care Accessory**Essential Aura**$8.32**4.5★**▲ 258%**](https://www.amazon.com/dp/B0FNLQVNDL) [**UJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother Great for Daily Use (Rose Red Blue Green)**UJFQBH**$6.81**4.4★**▲ 235%**](https://www.amazon.com/dp/B0C2XV532Q)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**13%
*“Leaves skin soft”*
**Quality-Overall**12%
*“The build quality is solid”*
**Cleansing**7%
*“Squeaky clean”*
**Smell**7%
*“fragrance free”*
**Value For Money**6%
*“they are affordable”*
**Ease Of Cleaning**6%
*“It cleans well”*
**Advertised Vs Actual Product**5%
*“exactly what i ordered”*
**Suitability Combination Skin**4%
*“it is perfect for sensitive skin”*
**Efficiency**4%
*“Very good results”*
**Suitability Dry Skin**3%
*“Great exfoliator”*
### **What buyers complain about **
**Hard Feel**8%
*“not soft either”*
**Quality-Overall**6%
*“Quality control fail”*
**Smell**6%
*“Bad smell”*
**Size-Overall**5%
*“Very long”*
**Functionality-Overall**5%
*“Did not work”*
**Durability**5%
*“Didnt last”*
**Value For Money**4%
*“Not worth the price”*
**Allergies**4%
*“Caused a rash”*
**Ease Of Cleaning**4%
*“get really dirty”*
**Skin Health**3%
*“it hurts your skin”*
### **Top return reasons **
**Advertised Vs Actual Product**12%
**Size-Overall**9%
**Smell**9%
**Functionality-Overall**9%
**Hard Feel**7%
**Material Quality**7%
**Leak-Proof**6%
**Quality-Overall**5%
**Value For Money**4%
**Defective Material/Parts**4%
## **Common questions**
- **Is exfoliating body scrubber profitable to sell on Amazon United States?**
- The niche generates $2.0M/yr across 66 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (69/100).
- **How competitive is the exfoliating body scrubber niche?**
- 49 brands and 254 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in exfoliating body scrubber?**
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Smell. The return rate is 0.5%.
- **When does demand for exfoliating body scrubber peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the exfoliating body scrubber niche?**
- Listings span $4.93–$31.36; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 10,840 reviews — the moat a new listing must climb.
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