---
title: "Trend — exclamation perfume for women - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/exclamation-perfume-for-women/trend"
last_updated: "2026-08-06T19:04:44.479Z"
locale: en
meta:
  description: "Niche score 61/100 · $1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — exclamation perfume for women - Flapen"
---

# **exclamation perfume for women**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 78Growth 20Conversion 60Competition 49Returns 99Price range 82Avg price 89Brand share 58Review moat 32Quality gap 70

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.66**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.06–$50.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 983K searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,286.03**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-9.1%**

90-day search growth — must beat 0% to launch

## Trend