---
title: "Search terms — ewg verified body wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ewg-verified-body-wash/search-terms"
last_updated: "2026-08-11T11:35:11.915Z"
locale: en
meta:
  description: "Niche score 43/100 · $64K/yr market · 50K searches/yr · $18.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $64K/yr market · 50K searches/yr · $18.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — ewg verified body wash - Flapen"
---

# **ewg verified body wash**

**Skip it**

A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 35Conversion 75Competition 15Returns 98Price range 79Avg price 83Brand share 27Review moat 23Quality gap 42

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$18.38**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.91–$34.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****7.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+8.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****8,018.1**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$64K**

$64K/yr · 50K searches

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

## Search terms