---
title: "Trend — ewg verified body lotion - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ewg-verified-body-lotion/trend"
last_updated: "2026-08-10T23:28:08.798Z"
locale: en
meta:
  description: "Niche score 58/100 · $1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $1.0M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — ewg verified body lotion - Flapen"
---

# **ewg verified body lotion**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 78Growth 24Conversion 94Competition 66Returns 95Price range 70Avg price 80Brand share 3Review moat 49Quality gap 37

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.84**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.0M**

$1.0M/yr · 507K searches

**Price range**

**Good****$8.90–$29.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,620.91**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Trend