---
title: "Ewg Body Wash — $953K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/ewg-body-wash"
last_updated: "2026-08-06T09:28:12.075Z"
locale: en
meta:
description: "Niche score 59/100 · $953K/yr market · 549K searches/yr · $17.77 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $953K/yr market · 549K searches/yr · $17.77 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Ewg Body Wash — $953K/yr Amazon US Niche (2026) - Flapen"
---
# **ewg body wash**
**Launch it**
A $953K/yr market growing +24.8% this quarter with returns at 0.9% — clears our launch bar.
Market size 77Growth 53Conversion 86Competition 46Returns 96Price range 84Avg price 82Brand share 0Review moat 32Quality gap 48
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.76–$40.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.77**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$953K**
$953K/yr · 549K searches
**Growth**
**Good****+24.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,317.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ewg body wash is a $953K/yr Amazon United States market (549K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ewg body wash market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$889K–$1.1M**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 98%
**Open market**
**0%**
- BIO SPECTRA ATTITUDE64% - ATTITUDE34% - Avalon Organics2%
## **Top ewg body wash search terms**
- **attitude body wash**386K/yr+23.2%9.0% conv. - **super leaves body wash**21K/yr+44.9%9.9% conv. - **ewg body wash**22K/yr+22.0%2.8% conv. - **ewg verified body wash**19K/yr+33.7%2.2% conv. - **attitude shower gel**15K/yr+15.8%8.9% conv. - **avalon organics body wash**16K/yr+21.1%9.5% conv. - **biodegradable body wash**7K/yr+154.6%0.1% conv. - **body wash attitude**8K/yr+33.5%12.3% conv. - **atitude body wash**8K/yr+32.6%9.5% conv. - **organic body wash no chemicals**5K/yr+50.7%0.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/ewg-body-wash/search-terms)
## **Top ewg body wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$48K10%$95K15%$143K20%$191K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Orange Blossom & Eucalyptus 32 Fl Oz**BIO SPECTRA ATTITUDE**$20.13**4.4★5,063 rev](https://www.amazon.com/dp/B095XCYQR2) [2**ATTITUDE Soothing Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products White Tea Leaves 32 Fl Oz**ATTITUDE**$19.50**4.4★5,063 rev](https://www.amazon.com/dp/B095X9DWJC) [3**ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz**BIO SPECTRA ATTITUDE**$12.07**4.4★1,461 rev](https://www.amazon.com/dp/B01M6WRTZ6) [4**ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Earl Grey & Fresh Cucumber 16 Fl Oz**BIO SPECTRA ATTITUDE**$11.52**4.4★5,063 rev](https://www.amazon.com/dp/B01M2WSVQ1) [5**ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent Bulk Refill 67.6 Fl Oz**BIO SPECTRA ATTITUDE**$30.98**4.4★5,063 rev](https://www.amazon.com/dp/B082XFBL2R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ATTITUDE Body Wash with Essential Oils Moisturizing Shower Gel Gentle Daily Cleanser EWG Verified Vegan Clean Beauty Skin Care Bergamot & Ylang Ylang 15 Fl Oz**ATTITUDE**$15.49**99 rev4mo ago](https://www.amazon.com/dp/B0GSB69KPF) [**ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Pear & Amber Scent 32 Fl Oz**ATTITUDE**$19.43**5,063 rev7mo ago](https://www.amazon.com/dp/B0G4SQ2D5Q) [**ATTITUDE Body Wash for Sensitive Skin EWG Verified Shower Gel Soothing Oat Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Unscented 32 Fl Oz**ATTITUDE**$24.47**1,754 rev7mo ago](https://www.amazon.com/dp/B0G4SQQB2F) [**ATTITUDE Shower Gel Body Wash for Men 98% Natural Origin Ingredients Paraben & Phthalate Free EWG Verified Cleanses Without Drying Eucalyptus & Sage 14 Fl Oz**ATTITUDE**$13.73**5,063 rev1y ago](https://www.amazon.com/dp/B0F7HWQTPD) [**ATTITUDE Body Wash for Sensitive Skin EWG Verified Shower Gel Soothing Oat Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Unscented Bulk Refill 67.6 Fl Oz**ATTITUDE**$40.43**1,754 rev2y ago](https://www.amazon.com/dp/B0CNV2R6Y1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Pear & Amber Scent 32 Fl Oz**ATTITUDE**$19.43**4.4★**▲ 237%**](https://www.amazon.com/dp/B0G4SQ2D5Q) [**ATTITUDE Body Wash with Essential Oils Moisturizing Shower Gel Gentle Daily Cleanser EWG Verified Vegan Clean Beauty Skin Care Bergamot & Ylang Ylang 15 Fl Oz**ATTITUDE**$15.49**4.6★**▲ 233%**](https://www.amazon.com/dp/B0GSB69KPF) [**ATTITUDE Body Wash for Sensitive Skin EWG Verified Shower Gel Soothing Oat Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Unscented 32 Fl Oz**ATTITUDE**$24.47**4.4★**▲ 136%**](https://www.amazon.com/dp/B0G4SQQB2F) [**ATTITUDE Body Wash for Sensitive Skin EWG Verified Shower Gel Soothing Oat Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Unscented Bulk Refill 67.6 Fl Oz**ATTITUDE**$40.43**4.4★**▲ 68%**](https://www.amazon.com/dp/B0CNV2R6Y1) [**ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Pear & Amber Scent 16 Fl Oz**BIO SPECTRA ATTITUDE**$13.69**4.4★**▲ 55%**](https://www.amazon.com/dp/B01MAW1D1L)
**~~View all trending →~~**
## **What buyers say about ewg body wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**29%
*“Light scent”*
**Quality-Overall**8%
*“Overall, the product itself seems promising,”*
**Cleansing**8%
*“Cleans great”*
**Lather**7%
*“It lathers well”*
**Soft Feel**6%
*“leaves skin feeling soft”*
**Allergies**5%
*“Does not irritate skin”*
**Toxic/Chemical Free**4%
*“non toxic”*
**Value For Money**4%
*“Totally worth the money”*
**Ease Of Cleaning**3%
*“Clean and Gentle for Baby Care”*
**Suitability Combination Skin**3%
*“So its good for any skin”*
### **What buyers complain about **
**Smell**24%
*“It smells like vomit”*
**Allergies**15%
*“Allergic Reaction”*
**Leak-Proof**11%
*“leaking”*
**Moist/Dry**4%
*“Very Drying”*
**Lather**3%
*“Doesnt lather well”*
**Ease Of Use**3%
*“hard to use”*
**Ease Of Cleaning**3%
*“The cleaning power is underwhelming”*
**Dispensing Mechanism**2%
*“Bottle Dispenser doesnt work”*
**Value For Money**1%
*“Not worth it”*
**Motor Power**1%
*“the pump is so hard to use”*
### **Top return reasons **
**Leak-Proof**36%
**Motor Power**23%
**Smell**21%
**Advertised Vs Actual Product**4%
**Product Condition**2%
**Defective Material/Parts**2%
**Size-Overall**2%
**Dispensing Mechanism**1%
**Moist/Dry**1%
**Value For Money**1%
## **Common questions**
- **Is ewg body wash profitable to sell on Amazon United States?**
- The niche generates $953K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.8%. Flapen's verdict: Launch it (59/100).
- **How competitive is the ewg body wash niche?**
- 3 brands and 84 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ewg body wash?**
- Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.9%.
- **What does it cost to enter the ewg body wash niche?**
- Listings span $10.76–$40.43; the average listing price is $17.77 (sweet spot $15–$100). The average incumbent carries 3,318 reviews — the moat a new listing must climb.
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