---
title: "Search terms — evil goods - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/evil-goods/search-terms"
last_updated: "2026-08-11T03:09:05.770Z"
locale: en
meta:
  description: "Niche score 42/100 · $395K/yr market · 469K searches/yr · $31.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · $395K/yr market · 469K searches/yr · $31.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — evil goods - Flapen"
---

# **evil goods**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 55Growth 7Conversion 33Competition 0Returns 98Price range 95Avg price 95Brand share 0Review moat 79Quality gap 62

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$31.80**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.24–$48.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****419.6**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$395K**

$395K/yr · 469K searches

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-35.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms