---
title: "Evil Goods — $395K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/evil-goods"
last_updated: "2026-08-10T21:19:54.903Z"
locale: en
meta:
description: "Niche score 42/100 · $395K/yr market · 469K searches/yr · $31.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $395K/yr market · 469K searches/yr · $31.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Evil Goods — $395K/yr Amazon US Niche (2026) - Flapen"
---
# **evil goods**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 7Conversion 33Competition 0Returns 98Price range 95Avg price 95Brand share 0Review moat 79Quality gap 62
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.80**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.24–$48.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****419.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$395K**
$395K/yr · 469K searches
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-35.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, evil goods is a $395K/yr Amazon United States market (469K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Aug. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evil goods market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$477K–$636K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#990**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- TALLOW BODY BALM88% - ADUTRY7% - Generic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -35.9% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Aug · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/evil-goods/trend)
## **Top evil goods search terms**
- **evil goods**198K/yr-38.1%2.2% conv. - **evil goods whipped tallow honey balm**112K/yr-34.1%3.4% conv. - **evil goods beef tallow**56K/yr-38.4%2.3% conv. - **evil goods cream**22K/yr-60.3%0.7% conv. - **evil good**10K/yr-41.5%2.3% conv. - **whipped beef tallow and manuka honey balm**6K/yr-0.6%0.1% conv. - **evil goods tallow**4K/yr+10.6%1.4% conv. - **beef tallow for skin evil goods**5K/yr-15.5%1.4% conv. - **evil goods whipped tallow**5K/yr-22.4%0.9% conv. - **beef tallow evil goods**5K/yr-15.8%1.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/evil-goods/search-terms)
## **Top evil goods products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$79K40%$158K60%$237K80%$316K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whipped Beef Tallow and Honey Moisturizer for Skin Face Lips Body - Lavender Scent**TALLOW BODY BALM**$39.81**4.5★561 rev](https://www.amazon.com/dp/B0FB29ZK2C) [2**Whipped Beef Tallow and Honey Balm - Moisturizer for Skin Face Lips Body - Natural Unscented Non-Toxic Skincare with Manuka Honey - Citrus scented**TALLOW BODY BALM**$39.55**4.5★561 rev](https://www.amazon.com/dp/B0FB1ST9Q2) [3**Whipped Beef Tallow and Honey Balm Moisturizer for Skin Face Lips Body - Unscented**TALLOW BODY BALM**$48.24**4.5★561 rev](https://www.amazon.com/dp/B0G66ZDV3F) [4**2PCS Whipped Beef Tallow and Honey Balm Tallow Face Moisturizer Grass Fed Grass Finished Face Cream**ADUTRY**$15.24**4.2★266 rev](https://www.amazon.com/dp/B0DHPB54JC) [5**Cebo de Res para la Cara Original Sebo de Res para la Cara Blsamo de Sebo de Vacuno Ecolgico Alimentado Con Pasto para Una Piel Tersa Hidratante Totalmente Natural 4.23oz/120g**Generic**$16.17**4.2★149 rev](https://www.amazon.com/dp/B0DY729YP9)
### **Newest**
by launch date
[**Whipped Beef Tallow and Honey Balm Moisturizer for Skin Face Lips Body - Unscented**TALLOW BODY BALM**$48.24**561 rev7mo ago](https://www.amazon.com/dp/B0G66ZDV3F) [**Whipped Beef Tallow and Honey Moisturizer for Skin Face Lips Body - Lavender Scent**TALLOW BODY BALM**$39.81**561 rev1y ago](https://www.amazon.com/dp/B0FB29ZK2C) [**Whipped Beef Tallow and Honey Balm - Moisturizer for Skin Face Lips Body - Natural Unscented Non-Toxic Skincare with Manuka Honey - Citrus scented**TALLOW BODY BALM**$39.55**561 rev1y ago](https://www.amazon.com/dp/B0FB1ST9Q2) [**Cebo de Res para la Cara Original Sebo de Res para la Cara Blsamo de Sebo de Vacuno Ecolgico Alimentado Con Pasto para Una Piel Tersa Hidratante Totalmente Natural 4.23oz/120g**Generic**$16.17**149 rev1y ago](https://www.amazon.com/dp/B0DY729YP9) [**2PCS Whipped Beef Tallow and Honey Balm Tallow Face Moisturizer Grass Fed Grass Finished Face Cream**ADUTRY**$15.24**266 rev1y ago](https://www.amazon.com/dp/B0DHPB54JC)
### **Trending**
90-day click momentum
[**Whipped Beef Tallow and Honey Balm Moisturizer for Skin Face Lips Body - Unscented**TALLOW BODY BALM**$48.24**4.5★**▲ 103%**](https://www.amazon.com/dp/B0G66ZDV3F) [**2PCS Whipped Beef Tallow and Honey Balm Tallow Face Moisturizer Grass Fed Grass Finished Face Cream**ADUTRY**$15.24**4.2★**▲ 85%**](https://www.amazon.com/dp/B0DHPB54JC) [**Whipped Beef Tallow and Honey Moisturizer for Skin Face Lips Body - Lavender Scent**TALLOW BODY BALM**$39.81**4.5★**▲ 39%**](https://www.amazon.com/dp/B0FB29ZK2C) [**Cebo de Res para la Cara Original Sebo de Res para la Cara Blsamo de Sebo de Vacuno Ecolgico Alimentado Con Pasto para Una Piel Tersa Hidratante Totalmente Natural 4.23oz/120g**Generic**$16.17**4.2★**— 2%**](https://www.amazon.com/dp/B0DY729YP9) [**Whipped Beef Tallow and Honey Balm - Moisturizer for Skin Face Lips Body - Natural Unscented Non-Toxic Skincare with Manuka Honey - Citrus scented**TALLOW BODY BALM**$39.55**4.5★**▼ 60%**](https://www.amazon.com/dp/B0FB1ST9Q2)
## **What buyers say about evil goods**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Moist/Dry**14%
*“Great moisturizer”*
**Smell**14%
*“the citrus scent is lovely”*
**Suitability Combination Skin**10%
*“Makes my skin feel so good”*
**Suitability Dry Skin**8%
*“I love using this on my face and my hands and dry spots on my body, you can really just use it anywhere - it's super versatile”*
**Value For Money**6%
*“Its worth the price”*
**Soft Feel**6%
*“It will leave your face feeling soft and satiated”*
**Absorbency**4%
*“And it absorbs wonderfully”*
**Weight Light**2%
*“Lightweight”*
**Wrinkle**2%
*“If you dont know, you do now, the BEST stuff for: wrinkles, dry skin, acne, sun spots... my great grandmother used this on her face & neck & hands for years”*
### **What buyers complain about **
**Allergies**15%
*“Allergic reaction”*
**Smell**12%
*“doesnt smell good”*
**Oily/Greasy**10%
*“is because it's way to greasy”*
**Quality-Overall**10%
*“Worst tallow balm on the market - poor quality”*
**Value For Money**7%
*“It's also $40 which is a lot for a little jar”*
**Symptom Reduction**5%
*“I'm redheaded, so prone to contrariness of results that others have”*
**Texture/Consistency-Overall**5%
*“I wont be using this jar due to the consistency”*
**Thickness**3%
*“Thick, bad for sensitive skin”*
**Moist/Dry**3%
*“The tallow is more of a cream/ moisturizer than actually tallow”*
**Advertised Vs Actual Product**3%
*“It is not the same”*
### **Top return reasons **
**Smell**18%
**Advertised Vs Actual Product**14%
**Oily/Greasy**11%
**Value For Money**8%
**Product Condition**7%
**Texture/Consistency-Overall**6%
**Leak-Proof**5%
**Moist/Dry**5%
**Skin Health**4%
**Suitability Combination Skin**3%
## **Common questions**
- **Is evil goods profitable to sell on Amazon United States?**
- The niche generates $395K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the evil goods niche?**
- 3 brands and 38 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in evil goods?**
- Top complaints mined from reviews: Allergies, Smell, Oily/Greasy. The return rate is 0.5%.
- **When does demand for evil goods peak?**
- Demand peaks in Jan–Feb–Mar–Aug; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the evil goods niche?**
- Listings span $15.24–$48.24; the average listing price is $31.80 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.
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