---
title: "Everyone Lotion Lavender — $624K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/everyone-lotion-lavender"
last_updated: "2026-08-11T01:07:42.220Z"
locale: en
meta:
description: "Niche score 50/100 · $624K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $624K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Everyone Lotion Lavender — $624K/yr Amazon US Niche (2026) - Flapen"
---
# **everyone lotion lavender**
**Worth a look**
Shows searches that convert (12.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 65Growth 25Conversion 96Competition 30Returns 96Price range 70Avg price 82Brand share 0Review moat 49Quality gap 24
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$17.67**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.90–$29.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$624K**
$624K/yr · 275K searches
**Review moat**
**Okay****1,642.65**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, everyone lotion lavender is a $624K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **everyone lotion lavender market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$530K–$707K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#708**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **129 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**646**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- everyone for every body86% - Everyone9% - EO6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 6.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/everyone-lotion-lavender/trend)
## **Top everyone lotion lavender search terms**
- **everyone lotion**179K/yr-1.8%12.4% conv. - **everybody lotion**19K/yr+6.9%13.6% conv. - **everyone body lotion**16K/yr+10.6%9.5% conv. - **eo lotion**15K/yr+2.8%3.5% conv. - **everyone nourishing lotion**9K/yr+3.8%9.7% conv. - **everyday lotion**8K/yr+13.7%8.5% conv. - **eo body lotion**9K/yr-12.2%4.7% conv. - **everyone lotion lavender**5K/yr+0.0%15.0% conv. - **everyone for everybody lotion**5K/yr-16.0%8.7% conv. - **everyone hand lotion**5K/yr-35.0%9.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/everyone-lotion-lavender/search-terms)
## **Top everyone lotion lavender products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$31K10%$62K15%$94K20%$125K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Unscented made for Men and Women**everyone for every body**$25.57**4.8★1,340 rev](https://www.amazon.com/dp/B094F7F3PT) [2**Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Lavender and Aloe made with Essential Oils for Men and Women**everyone for every body**$26.58**4.7★5,255 rev](https://www.amazon.com/dp/B00L7S3IGC) [3**Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Coconut and Lemon made with Essential Oils for Men and Women**everyone for every body**$25.55**4.7★6,100 rev](https://www.amazon.com/dp/B00L7S3FCY) [4**Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 1) Coconut and Lemon made with Essential Oils for Men and Women**everyone for every body**$12.91**4.6★2,977 rev](https://www.amazon.com/dp/B0070TSNSA) [5**Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Citrus and Mint made with Essential Oils for Men and Women**everyone for every body**$26.64**4.6★2,408 rev](https://www.amazon.com/dp/B00L7S3FK6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Vanilla and Lavender made for Men and Women**everyone for every body**$29.29**118 rev4mo ago](https://www.amazon.com/dp/B0GSH8YB3H) [**Everyone 2-in-1 Lotion for Hands/Body 8 ounce (Pack of 2) Coconut and Lemon made with Essential Oils for Men and Women**everyone for every body**$15.88**118 rev10mo ago](https://www.amazon.com/dp/B0FP2YFGQY) [**Everyone 2-in-1 Lotion for Hands/Body 8 ounce (Pack of 2) Unscented made for Men and Women**everyone for every body**$15.93**118 rev10mo ago](https://www.amazon.com/dp/B0FP2W3M5H) [**Everyone Lotion Nourishing Unscented 8 Fl Oz**Everyone**$8.90**219 rev4y ago](https://www.amazon.com/dp/B09V6WD25P) [**Everyone Lotion Nourishing Vanilla Lavender 8 Fl Oz**Everyone**$9.33**169 rev4y ago](https://www.amazon.com/dp/B09V72HPTV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Vanilla and Lavender made for Men and Women**everyone for every body**$29.29**4.5★**▲ 327%**](https://www.amazon.com/dp/B0GSH8YB3H) [**Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 1) Citrus and Mint made with Essential Oils for Men and Women**everyone for every body**$15.10**4.6★**▲ 91%**](https://www.amazon.com/dp/B0070TSNO4) [**EO Products EveryOne Lotion Lavender And Aloe 32 fl oz**EO**$16.23**4.6★**▲ 44%**](https://www.amazon.com/dp/B00EZLSQZQ) [**Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 1) Coconut and Lemon made with Essential Oils for Men and Women**everyone for every body**$12.91**4.6★**▲ 26%**](https://www.amazon.com/dp/B0070TSNSA) [**Everyone 2-in-1 Lotion for Hands/Body 8 ounce (Pack of 2) Coconut and Lemon made with Essential Oils for Men and Women**everyone for every body**$15.88**4.5★**▲ 15%**](https://www.amazon.com/dp/B0FP2YFGQY)
**~~View all trending →~~**
## **What buyers say about everyone lotion lavender**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**31%
*“clean fragrance”*
**Moist/Dry**15%
*“keeps skin hydrated”*
**Quality-Overall**9%
*“An Exceptional Product Worth Experiencing”*
**Soft Feel**7%
*“Very smooth”*
**Value For Money**5%
*“Good deal, good product”*
**Cleansing**3%
*“clean ingredients as well”*
**Ingredients-Overall**3%
*“Well I bought these because they supposedly have clean ingredients”*
**Suitability Dry Skin**3%
*“It does a wonderful job moisturizing my skin”*
**Oily/Greasy**2%
*“This lotion smells awesome, isnt greasy, and makes my 60+ year skin look great”*
**Absorbency**2%
*“Absorbs quickly”*
### **What buyers complain about **
**Smell**15%
*“Doesnt smell like anything”*
**Moist/Dry**13%
*“Its not very hydrating”*
**Allergies**11%
*“Dried and irritated the skin”*
**Size-Overall**6%
*“they are not large by any means”*
**Suitability Dry Skin**5%
*“I came back around after months of using it because I finally realized this lotion kinda sucks for my skin type”*
**Value For Money**5%
*“Its getting expensive”*
**Skin Health**3%
*“Dont rub plastic into your skin”*
**Texture/Consistency-Overall**2%
*“This lotion is not silky”*
**Hard Feel**2%
*“It feels kind of chalky”*
**Durability**2%
*“doesn't last at all”*
### **Top return reasons **
**Smell**36%
**Motor Power**17%
**Leak-Proof**12%
**Advertised Vs Actual Product**10%
**Value For Money**4%
**Size-Overall**3%
**Moist/Dry**3%
**Ingredients-Overall**3%
**Functionality-Overall**1%
**Oily/Greasy**1%
## **Common questions**
- **Is everyone lotion lavender profitable to sell on Amazon United States?**
- The niche generates $624K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the everyone lotion lavender niche?**
- 3 brands and 646 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in everyone lotion lavender?**
- Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.9%.
- **When does demand for everyone lotion lavender peak?**
- Demand peaks in Nov; the busiest month runs 6.4× the quietest.
- **What does it cost to enter the everyone lotion lavender niche?**
- Listings span $8.90–$29.29; the average listing price is $17.67 (sweet spot $15–$100). The average incumbent carries 1,643 reviews — the moat a new listing must climb.
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