---
title: "Everlove Mascara — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/everlove-mascara"
last_updated: "2026-08-11T00:07:24.421Z"
locale: en
meta:
description: "Niche score 44/100 · $57K/yr market · 63K searches/yr · $22.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $57K/yr market · 63K searches/yr · $22.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Everlove Mascara — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **everlove mascara**
**Skip it**
A small market ($57K/yr) — this niche doesn't clear our bar today.
Market size 14Growth 25Conversion 49Competition 16Returns 98Price range 95Avg price 95Brand share 26Review moat 41Quality gap 67
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$22.97**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$14.90–$35.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,357**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$57K**
$57K/yr · 63K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, everlove mascara is a $57K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **everlove mascara market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$57K–$69K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#420**
- **Page quality**
- **0%**
- **Prime**
- **18%**
- **Sponsored**
- **100%**
- **Out of stock**
- **72.7%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **
**Sellers**
**11**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**7%**
- lulupureclean30% - Everlove27% - Aiorrax Oryn22% - FKMEE6% - Yuriga4% - PRIME PROMETICS4% - Open — no brand owns it (3 brands, 7%)
## **Top everlove mascara search terms**
- **everlove mascara for older women**34K/yr+0.0%2.5% conv. - **everlove mascara**26K/yr+0.0%1.6% conv. - **everlove mascara black**3K/yr+0.0%2.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/everlove-mascara/search-terms)
## **Top everlove mascara products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$11K30%$17K40%$23K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mascara for Older Women Long Lasting Curl Mascara (Black 1 PCS)**lulupureclean**$22.13**2.8★7 rev](https://www.amazon.com/dp/B0H5WJTJG7) [2**Everlove Mascara Everlove Mascara for Older Women Waterproof Lengthening Long Lasting Smudge-Resistant Eye Makeup (1PC)**Everlove**$25.89**5.0★2 rev](https://www.amazon.com/dp/B0H55VPPKB) [3**Everlove Mascara Water Resistant Mascara with Long-Lasting Curl & Definition Tubular Daily-Use (Black)**Aiorrax Oryn**$14.91**4.0★7 rev](https://www.amazon.com/dp/B0H4M3FK8C) [4**Facelove Mascara Black Facelove Mascara For Older Women Long Lasting Curl For Mature Lashes Water Resistant Daily Wear**FKMEE**$19.86**5.0★1 rev](https://www.amazon.com/dp/B0H6GGLB5L) [5**Everlove Mascara Waterproof Lengthening & Volumizing Mascara Smudge-Proof Mascara with Long-Lasting Curl & Definition (1PC)**Yuriga**$25.93**5.0★3 rev](https://www.amazon.com/dp/B0H458P7Q6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Facelove Mascara Everlove Mascara For Older Women Makes Eyelashes Thicker And Longer (1PC)**AEXZR**$19.88**0 rev1w ago](https://www.amazon.com/dp/B0H7XQC532) [**Facelove Mascara Long Lasting Curl Tubing Mascara 2-Pack Black Lengthening and Volumizing Mascara Water Resistant Lightweight Mascara for Thin Short and Straight Lashes Easy Removal**Astraxen**$27.95**0 rev2w ago](https://www.amazon.com/dp/B0H6VW42Z7) [**2Pcs Mascara For Older Women Long Lasting Curl Mascara Lightweight-Tubing-Mascara For Women Water ResistantMascara With Curl For Daily Wear (Black+Brown)**Quboora**$17.95**0 rev2w ago](https://www.amazon.com/dp/B0H6LLZBTJ) [**Facelove Mascara Black Facelove Mascara For Older Women Long Lasting Curl For Mature Lashes Water Resistant Daily Wear**FKMEE**$19.86**1 rev3w ago](https://www.amazon.com/dp/B0H6GGLB5L) [**Mascara for Older Women Long Lasting Curl Mascara (Black 1 PCS)**lulupureclean**$22.13**7 rev3w ago](https://www.amazon.com/dp/B0H5WJTJG7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mascara for Older Women Long Lasting Curl Mascara (Black 1 PCS)**lulupureclean**$22.13**2.8★**— 0%**](https://www.amazon.com/dp/B0H5WJTJG7) [**Everlove Mascara Everlove Mascara for Older Women Waterproof Lengthening Long Lasting Smudge-Resistant Eye Makeup (1PC)**Everlove**$25.89**5.0★**— 0%**](https://www.amazon.com/dp/B0H55VPPKB) [**Everlove Mascara Water Resistant Mascara with Long-Lasting Curl & Definition Tubular Daily-Use (Black)**Aiorrax Oryn**$14.91**4.0★**— 0%**](https://www.amazon.com/dp/B0H4M3FK8C) [**Facelove Mascara Black Facelove Mascara For Older Women Long Lasting Curl For Mature Lashes Water Resistant Daily Wear**FKMEE**$19.86**5.0★**— 0%**](https://www.amazon.com/dp/B0H6GGLB5L) [**Everlove Mascara Waterproof Lengthening & Volumizing Mascara Smudge-Proof Mascara with Long-Lasting Curl & Definition (1PC)**Yuriga**$25.93**5.0★**— 0%**](https://www.amazon.com/dp/B0H458P7Q6)
**~~View all trending →~~**
## **What buyers say about everlove mascara**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Eyelash Quality**46%
*“Good lash buildup”*
**Quality-Overall**11%
*“It is always consistent in quality”*
**Smudge Resistance**5%
*“NO FLAKING or smudging”*
**Advertised Vs Actual Product**5%
*“Does what it says”*
**Ease Of Use**4%
*“Easy to use”*
**Value For Money**3%
*“Reasonable price”*
**Ease Of Application**2%
*“Easy to apply”*
**Color**2%
*“Variety of colors”*
**Coverage**1%
*“Excellent coverage”*
**Efficiency**1%
*“It works well”*
### **What buyers complain about **
**Eyelash Quality**18%
*“Issues with Prime Mascara”*
**Value For Money**14%
*“Too expensive”*
**Advertised Vs Actual Product**10%
*“Misleading description”*
**Ease Of Use**7%
*“Difficult to remove”*
**Moist/Dry**7%
*“it was extremely dry & clumpy”*
**Quality-Overall**4%
*“NOT ONE REDEEMING QUALITY WITH THIS PRODUCT”*
**Smudge Resistance**4%
*“isnt completely smudge proof”*
**Functionality-Overall**4%
*“Doesnt work well”*
**Allergies**3%
*“I had itchy eyes from it”*
**Thickness**3%
*“Goes on much too thick”*
### **Top return reasons **
**Advertised Vs Actual Product**21%
**Moist/Dry**12%
**Eyeliner Quality**9%
**Color**8%
**Functionality-Overall**8%
**Eyelash Quality**7%
**Ease Of Use**4%
**Defective Material/Parts**3%
**Adhesion/Stickiness**3%
**Value For Money**3%
## **Common questions**
- **Is everlove mascara profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 11 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the everlove mascara niche?**
- 9 brands and 11 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in everlove mascara?**
- Top complaints mined from reviews: Eyelash Quality, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.
- **What does it cost to enter the everlove mascara niche?**
- Listings span $14.90–$35.86; the average listing price is $22.97 (sweet spot $15–$100). The average incumbent carries 2,357 reviews — the moat a new listing must climb.
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