---
title: "Eucerin Aquaphor — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eucerin-aquaphor"
last_updated: "2026-08-12T00:10:00.901Z"
locale: en
meta:
description: "Niche score 44/100 · $1.1M/yr market · 297K searches/yr · $15.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $1.1M/yr market · 297K searches/yr · $15.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eucerin Aquaphor — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **eucerin aquaphor**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 79Growth 21Conversion 100Competition 8Returns 98Price range 56Avg price 76Brand share 0Review moat 9Quality gap 13
**Conversion**
**Incredible****23.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.1M**
$1.1M/yr · 297K searches
**Avg price**
**Great****$15.38**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.22–$23.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-8.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****33,434.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eucerin aquaphor is a $1.1M/yr Amazon United States market (297K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Apr–May–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eucerin aquaphor market data**
- **Units sold / yr**
- **60K–80K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$923K–$1.2M**
- units × avg price
- **Conversion rate**
- **23.6%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**69**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Aquaphor82% - JAN & JUL12% - Amazon Basics6% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Apr, May, Oct, Nov, Dec · busiest ÷ quietest = 82.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eucerin-aquaphor/trend)
## **Top eucerin aquaphor search terms**
- **aquaphor tub**215K/yr-0.8%23.4% conv. - **eucerin aquaphor**44K/yr-31.6%1.7% conv. - **aquaphor jar**14K/yr-41.3%8.8% conv. - **aquaphor eucerin**11K/yr-42.3%1.5% conv. - **aquaphor 14 oz**4K/yr-16.6%13.4% conv. - **aquaphor 3.5 oz jar**2K/yr+24.5%2.5% conv. - **tub of aquaphor**3K/yr-50.4%16.0% conv. - **aquaphor healing ointment jar**2K/yr-46.2%6.3% conv. - **skin ointments**647/yr-3.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eucerin-aquaphor/search-terms)
## **Top eucerin aquaphor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$161K30%$323K45%$484K60%$646K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar**Aquaphor**$16.71**4.8★86,024 rev](https://www.amazon.com/dp/B006IB5T4W) [2**Aquaphor Healing Ointment 14 Oz (396 G)**Aquaphor**$17.41**4.9★96,966 rev](https://www.amazon.com/dp/B005UEB96K) [3**JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)**JAN & JUL**$21.28**4.8★4,462 rev](https://www.amazon.com/dp/B08NTVSF7X) [4**Aquaphor Healing Ointment Advanced Therapy Skin Protectant Dry Skin Body Moisturizer 7 Oz Tube**Aquaphor**$11.60**4.8★44,188 rev](https://www.amazon.com/dp/B0107QPFBU) [5**Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack**Amazon Basics**$8.22**4.6★4,221 rev](https://www.amazon.com/dp/B09HHD9X58)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aquaphor Childrens Advanced Therapy Healing Ointment 41% Petrolatum Skin Protectant Ointment for Minor Wound Care Chapped or Cracked Skin and Lips 14 Oz Jar**Aquaphor**$14.99**1,861 rev3y ago](https://www.amazon.com/dp/B0BS1RFXZK) [**Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack**Amazon Basics**$8.22**4,221 rev4y ago](https://www.amazon.com/dp/B09HHD9X58) [**Aquaphor Healing Balm Stick Skin Protectant with Avocado Oil and Shea Butter 0.65 Oz Stick**Aquaphor**$9.25**15,738 rev4y ago](https://www.amazon.com/dp/B09RYRCXKM) [**JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)**JAN & JUL**$21.28**4,462 rev5y ago](https://www.amazon.com/dp/B08NTVSF7X) [**Aquaphor Healing Ointment Advanced Therapy Skin Protectant Skin Care Set Body Moisturizer for Dry Skin Minor Cuts and Burns Dry Cuticles Cracked Heels Hands and Lips 14 Oz Jar + 1.75 Oz Tube**Aquaphor**$23.61**14,017 rev7y ago](https://www.amazon.com/dp/B07QYWKLKP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JAN & JUL Kids Quick Dry Beach Bucket Sun-Hat for Swimming (L: 2-5 Years Dinoland)**JAN & JUL**$21.28**4.8★**▲ 163%**](https://www.amazon.com/dp/B08NTVSF7X) [**Amazon Basics Healing Ointment & Skin Protectant for Dry & Cracked Skin Chapped Lips Minor Cuts and Scrapes Moisturizing Barrier Cream Fragrance Free 14 oz 1-Pack**Amazon Basics**$8.22**4.6★**— 6%**](https://www.amazon.com/dp/B09HHD9X58) [**Aquaphor Healing Ointment Advanced Therapy Skin Protectant Multi-Purpose Healing Ointment and Body Moisturizer For Dry Cracked Skin Minor Cuts and Burns 14 Oz Jar**Aquaphor**$16.71**4.8★**— 3%**](https://www.amazon.com/dp/B006IB5T4W) [**Aquaphor Healing Ointment 14 Oz (396 G)**Aquaphor**$17.41**4.9★**— 3%**](https://www.amazon.com/dp/B005UEB96K) [**Aquaphor Healing Ointment Advanced Therapy Skin Protectant Skin Care Set Body Moisturizer for Dry Skin Minor Cuts and Burns Dry Cuticles Cracked Heels Hands and Lips 14 Oz Jar + 1.75 Oz Tube**Aquaphor**$23.61**4.8★**▼ 11%**](https://www.amazon.com/dp/B07QYWKLKP)
**~~View all trending →~~**
## **What buyers say about eucerin aquaphor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**18%
*“Excellent Moisturizer”*
**Quality-Overall**15%
*“Great price for a quality product”*
**Value For Money**9%
*“less expensive”*
**Suitability Dry Skin**8%
*“it helps my dry skin”*
**Ease Of Use**6%
*“easy to put on”*
**Allergies**5%
*“No allergies”*
**Soft Feel**5%
*“Very soft”*
**Efficiency**4%
*“Use it for everything”*
**Suitability Combination Skin**3%
*“friendly specially for a sensitive skin”*
**Advertised Vs Actual Product**3%
*“As described”*
### **What buyers complain about **
**Allergies**11%
*“Skin irritation”*
**Value For Money**7%
*“expensive”*
**Thickness**7%
*“is not as thick as it”*
**Moist/Dry**6%
*“I have terribly dry skin”*
**Oily/Greasy**6%
*“Its greasy”*
**Size-Overall**6%
*“It doesnt fit properly”*
**Ease Of Use**4%
*“too difficult to get out”*
**Quality-Overall**4%
*“the quality control of this product went way down”*
**Durability**2%
*“I thought I was going to break it”*
**Color**2%
*“Would not recommend using if the color is dark”*
### **Top return reasons **
**Size-Overall**22%
**Value For Money**13%
**Advertised Vs Actual Product**10%
**Functionality-Overall**6%
**Oily/Greasy**6%
**Adhesion/Stickiness**6%
**Texture/Consistency-Overall**5%
**Product Condition**5%
**Leak-Proof**5%
**Defective Material/Parts**4%
## **Common questions**
- **Is eucerin aquaphor profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 8 tracked products. 90-day search growth is -8.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the eucerin aquaphor niche?**
- 3 brands and 69 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eucerin aquaphor?**
- Top complaints mined from reviews: Allergies, Value For Money, Thickness. The return rate is 0.3%.
- **When does demand for eucerin aquaphor peak?**
- Demand peaks in Jan–Apr–May–Oct–Nov–Dec; the busiest month runs 82.3× the quietest.
- **What does it cost to enter the eucerin aquaphor niche?**
- Listings span $8.22–$23.61; the average listing price is $15.38 (sweet spot $15–$100). The average incumbent carries 33,435 reviews — the moat a new listing must climb.
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