---
title: "Eucalyptus Soap — $250K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eucalyptus-soap"
last_updated: "2026-08-11T01:54:09.455Z"
locale: en
meta:
description: "Niche score 50/100 · $250K/yr market · 95K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $250K/yr market · 95K searches/yr. Brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eucalyptus Soap — $250K/yr Amazon US Niche (2026) - Flapen"
---
# **eucalyptus soap**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size 46Growth 30Conversion 96Competition 41Returns 99Price range 81Avg price 87Brand share 11Review moat 22Quality gap 19
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.72**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.57–$64.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$250K**
$250K/yr · 95K searches
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,691.61**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eucalyptus soap is a $250K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eucalyptus soap market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$197K–$247K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#714**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **116 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**669**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**3%**
- Dr. Bronner's82% - Adams Handmade Soap4% - One With Nature4% - Crate 61 Organics3% - Australian Botanical Soap2% - Dr Teal's2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +4.1% search growth over the last 90 days.
3K2KPrime Day '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eucalyptus-soap/trend)
## **Top eucalyptus soap search terms**
- **eucalyptus soap**25K/yr+3.5%5.2% conv. - **dr bronners eucalyptus**12K/yr+41.7%15.1% conv. - **dr bronners pure castile soap eucalyptus**11K/yr+7.9%14.2% conv. - **dr bronners eucalyptus soap**10K/yr-11.2%14.9% conv. - **dr. bronners eucalyptus castile soap**6K/yr+5.6%15.3% conv. - **eucalyptus soap bar**8K/yr+6.1%7.7% conv. - **eucalyptus bar soap**7K/yr+5.0%6.2% conv. - **dr bronner eucalyptus**6K/yr+22.2%16.1% conv. - **eucalyptus dr bronner**2K/yr+12.7%15.4% conv. - **dr bronner soap eucalyptus**4K/yr-44.4%17.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eucalyptus-soap/search-terms)
## **Top eucalyptus soap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$25K15%$37K20%$50K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 8 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan**Dr. Bronner's**$11.77**4.8★9,057 rev](https://www.amazon.com/dp/B002LM9GUA) [2**Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 32 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan**Dr. Bronner's**$17.21**4.8★9,057 rev](https://www.amazon.com/dp/B004ORYTAW) [3**Dr. Bronners Magic Soap - Pure-Castile Liquid Soap (Eucalyptus 32 ounce 2-Pack) -Regenerative Organic Certified Oils 18-in-1 Uses: Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO**Dr. Bronner's**$32.99**4.8★9,057 rev](https://www.amazon.com/dp/B001ET72AM) [4**Dr. Bronners Pure-Castile Magic Bar Soaps - Made with Regenerative Organic Certified Oils - For Face Body Hair- Vegan Soap Bars for Men & Women - Eucalyptus 2 pack 5 oz**Dr. Bronner's**$9.99**4.8★2,208 rev](https://www.amazon.com/dp/B005GTV3XS) [5**Dr. Bronners Pure-Castile Magic Soap Bars (Eucalyptus 5 oz 6-Pack)- Made with Regenerative Organic Certified Oils for Face Body & Hair - Gentle Vegan- Bar Soaps for Men & Women**Dr. Bronner's**$28.83**4.8★2,208 rev](https://www.amazon.com/dp/B001ET77OS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Adams Handmade Soap Eucalyptus Pure Castile Bar Soap 4.5 oz | Vegan Cold Process Essential Oils 84% Organic Fair Trade No Additives USA Made**Adams Handmade Soap**$9.87**47 rev11mo ago](https://www.amazon.com/dp/B0FK3Q4TPK) [**Adams Handmade Soap Eucalyptus Spearmint Pure Castile Bar Soap 4.5 oz | Vegan Cold Process Essential Oils 84% Organic Fair Trade No Additives USA Made**Adams Handmade Soap**$9.63**46 rev11mo ago](https://www.amazon.com/dp/B0FK3PC5F6) [**Dr. Bronners Magic Soap-Pure-Castile Liquid Refill (Eucalyptus 32 ounce 2-Pack) - Regenerative Organic Certified Oils For Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO**Dr. Bronner's**$31.41**3,811 rev2y ago](https://www.amazon.com/dp/B0D5ZY7KKC) [**DOVE MEN + CARE Bar 3 in 1 Cleanser for Body Face and Shaving Blue Eucalyptus 8 Bars For Fresh Healthy-Feeling Skin Body and Facial Cleanser More Moisturizing Than Bar Soap 3.75 oz**DOVE MEN + CARE**$12.18**1,301 rev2y ago](https://www.amazon.com/dp/B0D346NFWG) [**Dr. Bronners Pure-Castile Liquid Magic Soap Bottle & Refill Carton - Made with Regenerative Organic Certified Oils- 18-in-1 Uses for Face Body Wash Hand Soap Refill- Eucalyptus 32oz + Refill**Dr. Bronner's**$32.64**2,494 rev2y ago](https://www.amazon.com/dp/B0CKY3ZQ4Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 32 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan**Dr. Bronner's**$17.21**4.8★**▲ 164%**](https://www.amazon.com/dp/B004ORYTAW) [**Dr. Bronners Magic Soap-Pure-Castile Liquid Refill (Eucalyptus 32 ounce 1-Pack) - Regenerative Organic Certified Oils For Body Hair Laundry Pets & Dishes Concentrated Vegan Non-GMO**Dr. Bronner's**$15.86**4.8★**▲ 108%**](https://www.amazon.com/dp/B0BQSW82BY) [**Adams Handmade Soap Eucalyptus Spearmint Pure Castile Bar Soap 4.5 oz | Vegan Cold Process Essential Oils 84% Organic Fair Trade No Additives USA Made**Adams Handmade Soap**$9.63**4.7★**▲ 78%**](https://www.amazon.com/dp/B0FK3PC5F6) [**Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 1 Gallon) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan**Dr. Bronner's**$64.68**4.8★**▲ 39%**](https://www.amazon.com/dp/B0061WINXM) [**Dr. Bronners Pure-Castile Magic Soap Liquid (Eucalyptus 8 Ounce) - Made with Regenerative Organic Certified Oils 18-in-1 Uses: Face Body Hair Laundry Pets and Dishes Concentrated Vegan**Dr. Bronner's**$11.77**4.8★**▲ 29%**](https://www.amazon.com/dp/B002LM9GUA)
**~~View all trending →~~**
## **Common questions**
- **Is eucalyptus soap profitable to sell on Amazon United States?**
- The niche generates $250K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the eucalyptus soap niche?**
- 8 brands and 669 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 96% of demand.
- **When does demand for eucalyptus soap peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the eucalyptus soap niche?**
- Listings span $4.57–$64.68; the average listing price is $19.72 (sweet spot $15–$100). The average incumbent carries 8,692 reviews — the moat a new listing must climb.
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