---
title: "Estee Lauder Revitalizing Supreme Plus — $187K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/estee-lauder-revitalizing-supreme-plus"
last_updated: "2026-08-11T03:47:32.154Z"
locale: en
meta:
description: "Niche score 46/100 · $187K/yr market · 53K searches/yr · $83.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $187K/yr market · 53K searches/yr · $83.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Estee Lauder Revitalizing Supreme Plus — $187K/yr Amazon US Niche (2026) - Flapen"
---
# **estee lauder revitalizing supreme plus**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 37Growth 79Conversion 52Competition 6Returns 87Price range 77Avg price 81Brand share 0Review moat 80Quality gap 20
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$83.49**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****409.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+69.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$28.26–$121.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$187K**
$187K/yr · 53K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****93%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, estee lauder revitalizing supreme plus is a $187K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **estee lauder revitalizing supreme plus market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$209K–$250K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#188**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**93%**
Top 20: 100%
**Open market**
**0%**
- Estée Lauder100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 75 weeks — +69.7% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/estee-lauder-revitalizing-supreme-plus/trend)
## **Top estee lauder revitalizing supreme plus search terms**
- **estee lauder revitalizing supreme**33K/yr+101.5%3.7% conv. - **estee lauder revitalizing supreme plus**16K/yr+35.5%5.2% conv. - **este lauder revitalizing supreme**3K/yr-12.5%3.0% conv. - **estee lauder youth power cream**1K/yr+13.0%6.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/estee-lauder-revitalizing-supreme-plus/search-terms)
## **Top estee lauder revitalizing supreme plus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$28K30%$56K45%$84K60%$112K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Este Lauder Revitalizing Supreme+ Youth Power Cream Moisturizer with Hyaluronic Acid & Peptides Anti Aging Travel Size | Face & Neck Cream 0.5 Ounce**Estée Lauder**$28.26**4.6★551 rev](https://www.amazon.com/dp/B0B529HZDD) [2**Este Lauder Revitalizing Supreme+ Youth Power Cream Moisturizer with Hyaluronic Acid & Peptides Anti Aging | Face & Neck Cream 1 Ounce**Estée Lauder**$62.03**4.7★483 rev](https://www.amazon.com/dp/B09RKLY2Q9) [3**Este Lauder Revitalizing Supreme+ Youth Power Cream | Face Moisturizer with Hyaluronic Acid & Peptides | Anti-Aging 2.5 Ounce**Estée Lauder**$119.66**4.8★497 rev](https://www.amazon.com/dp/B0B51JB5DX) [4**Este Lauder Revitalizing Supreme+ Night Power Bounce Cream | Face Moisturizer with Peptides | Firms Lifts & Plumps Skin 1.7 Ounce**Estée Lauder**$121.35**4.7★330 rev](https://www.amazon.com/dp/B0DB9QPJLL) [5**Este Lauder Revitalizing Supreme+ Youth Power Cream Moisturizer with Hyaluronic Acid & Peptides Anti Aging | Face & Neck Cream 1.7 Ounce**Estée Lauder**$108.97**4.7★636 rev](https://www.amazon.com/dp/B09RKM1T5G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Este Lauder Revitalizing Supreme+ Night Power Bounce Cream | Travel Size Face Moisturizer with Peptides | Firms Lifts & Plumps Skin 1.0 Ounce**Estée Lauder**$66.95**330 rev10mo ago](https://www.amazon.com/dp/B0FK5SJXSB) [**Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz**Estée Lauder**$44.70**209 rev10mo ago](https://www.amazon.com/dp/B0FNRT96B8) [**Este Lauder Revitalizing Supreme+ Youth Power Cream Moisturizer with Hyaluronic Acid & Peptides Anti Aging | Face & Neck Cream 1 Ounce**Estée Lauder**$62.03**483 rev1y ago](https://www.amazon.com/dp/B09RKLY2Q9) [**Este Lauder Revitalizing Supreme+ Night Power Bounce Cream | Face Moisturizer with Peptides | Firms Lifts & Plumps Skin 1.7 Ounce**Estée Lauder**$121.35**330 rev1y ago](https://www.amazon.com/dp/B0DB9QPJLL) [**Este Lauder Revitalizing Supreme+ Youth Power Cream Moisturizer with Hyaluronic Acid & Peptides Anti Aging | Face & Neck Cream 1.7 Ounce**Estée Lauder**$108.97**636 rev1y ago](https://www.amazon.com/dp/B09RKM1T5G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Este Lauder Dream Skin In One Sleep 4-Piece Skincare Set | Repair + Moisturize + Strengthen | Includes Cleanser 1 Fl Oz Face Serum 0.5 Fl Oz Moisturizer 0.5 Ounce & Overnight Treatment 0.24 Fl Oz**Estée Lauder**$44.70**4.6★**▲ 110%**](https://www.amazon.com/dp/B0FNRT96B8) [**Este Lauder Revitalizing Supreme+ Night Power Bounce Cream | Travel Size Face Moisturizer with Peptides | Firms Lifts & Plumps Skin 1.0 Ounce**Estée Lauder**$66.95**4.7★**▲ 24%**](https://www.amazon.com/dp/B0FK5SJXSB) [**Este Lauder Revitalizing Supreme+ Youth Power Cream Moisturizer with Hyaluronic Acid & Peptides Anti Aging Travel Size | Face & Neck Cream 0.5 Ounce**Estée Lauder**$28.26**4.6★**▲ 13%**](https://www.amazon.com/dp/B0B529HZDD) [**Este Lauder Revitalizing Supreme+ Youth Power Cream Moisturizer with Hyaluronic Acid & Peptides Anti Aging | Face & Neck Cream 1 Ounce**Estée Lauder**$62.03**4.7★**— 5%**](https://www.amazon.com/dp/B09RKLY2Q9) [**Este Lauder Revitalizing Supreme+ Youth Power Cream Moisturizer with Hyaluronic Acid & Peptides Anti Aging | Face & Neck Cream 1.7 Ounce**Estée Lauder**$108.97**4.7★**— 0%**](https://www.amazon.com/dp/B09RKM1T5G)
**~~View all trending →~~**
## **What buyers say about estee lauder revitalizing supreme plus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“A highly affordable”*
**Suitability Combination Skin**16%
*“have been happy with the results on my skin”*
**Quality-Overall**14%
*“Cream quality”*
**Moist/Dry**11%
*“moisturize”*
**Soft Feel**10%
*“It goes on smoothly”*
**Suitability Dry Skin**6%
*“effective, leaving my skin clean without feeling dry”*
**Wrinkle**4%
*“it helps from getting more wrinkles than usually”*
**Smell**3%
*“Has a clean smell”*
**Size-Overall**2%
*“Fits into your travel bag”*
**Absorbency**2%
*“it absorbs quickly”*
### **What buyers complain about **
**Value For Money**27%
*“It is expensive”*
**Size-Overall**17%
*“Too small”*
**Smell**11%
*“the smell was off”*
**Functionality-Overall**7%
*“Didn't work like the video”*
**Durability**4%
*“Nice set lasted about a month”*
**Allergies**4%
*“Other products my my skin feel like its burning”*
**Wrinkles**3%
*“doesnt get rid of my wrinkles”*
**Suitability Combination Skin**2%
*“Not for all skin type”*
**Oily/Greasy**1%
*“It gets a bit oily in summer”*
**Weight Heavy**1%
*“It is too heavy for me for daytime use”*
### **Top return reasons **
**Size-Overall**32%
**Value For Money**13%
**Smell**11%
**Advertised Vs Actual Product**9%
**Product Condition**6%
**Functionality-Overall**6%
**Moist/Dry**5%
**Skin Health**3%
**Texture/Consistency-Overall**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is estee lauder revitalizing supreme plus profitable to sell on Amazon United States?**
- The niche generates $187K/yr across 8 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +69.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the estee lauder revitalizing supreme plus niche?**
- 1 brands and 3 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in estee lauder revitalizing supreme plus?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 1.4%.
- **When does demand for estee lauder revitalizing supreme plus peak?**
- Demand peaks in Jun–Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the estee lauder revitalizing supreme plus niche?**
- Listings span $28.26–$121.35; the average listing price is $83.49 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)