---
title: "Estee Lauder Makeup Remover — $954K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/estee-lauder-makeup-remover"
last_updated: "2026-08-11T01:45:19.287Z"
locale: en
meta:
description: "Niche score 54/100 · $954K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $954K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Estee Lauder Makeup Remover — $954K/yr Amazon US Niche (2026) - Flapen"
---
# **estee lauder makeup remover**
**Worth a look**
Shows searches that convert (22.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 77Growth 49Conversion 100Competition 20Returns 98Price range 74Avg price 95Brand share 0Review moat 24Quality gap 24
**Conversion**
**Incredible****22.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.18**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$954K**
$954K/yr · 175K searches
**Price range**
**Good****$5.48–$42.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+18.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****6,180.55**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, estee lauder makeup remover is a $954K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **estee lauder makeup remover market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$725K–$967K**
- units × avg price
- **Conversion rate**
- **22.6%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Lancôme52% - Clinique32% - Estée Lauder11% - Neutrogena2% - Amazon Basics2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.8% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Nov · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/estee-lauder-makeup-remover/trend)
## **Top estee lauder makeup remover search terms**
- **lancome eye makeup remover**62K/yr+21.5%19.7% conv. - **clinique eye makeup remover**48K/yr+16.6%22.9% conv. - **lancome bifacil eye makeup remover**15K/yr+37.4%17.7% conv. - **lancome makeup remover**17K/yr+17.7%9.8% conv. - **estee lauder makeup remover**9K/yr+16.4%13.0% conv. - **estee lauder eye makeup remover**9K/yr-5.6%25.4% conv. - **clinique eye makeup remover liquid**5K/yr+36.4%23.2% conv. - **estee lauder take it away makeup remover**3K/yr+27.7%19.5% conv. - **estee lauder take it away**3K/yr-1.7%22.4% conv. - **estee lauder gentle eye makeup remover**4K/yr-25.8%34.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/estee-lauder-makeup-remover/search-terms)
## **Top estee lauder makeup remover products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$95K20%$191K30%$286K40%$382K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lancme Bi-Facil Double Action Eye Makeup Remover | Waterproof Makeup Remover for All Skin Types & Sensitive Eyes | Gentle Non-Greasy Formula with Bi-Phase Technology | 4.2 Fl Oz**Lancôme**$30.09**4.7★4,058 rev](https://www.amazon.com/dp/B01GR1M1TS) [2**Lancme Bi-Facil Double Action Eye Makeup Remover | Waterproof Makeup Remover for All Skin Types & Sensitive Eyes | Gentle Non-Greasy Formula with Bi-Phase Technology | 6.7 Fl Oz**Lancôme**$42.20**4.7★4,058 rev](https://www.amazon.com/dp/B01G5SJSTY) [3**Clinique Take The Day Off Liquid Makeup Remover For Lids Lashes + Lips | Eye Makeup Remover | Oil Free + Non-Irritating | For All Skin Types 6.7 Fl Oz**Clinique**$31.82**4.5★5,657 rev](https://www.amazon.com/dp/B00VODRK64) [4**Clinique Rinse-Off Oil Free Eye Makeup Remover Solvent | Safe For Sensitive Skin 4.2 Fl Oz**Clinique**$24.22**4.8★903 rev](https://www.amazon.com/dp/B000OUVHS0) [5**Este Lauder Gentle Liquid Eye Makeup Remover | Oil-Free & Lightweight 3.4 Fl Oz**Estée Lauder**$26.05**4.6★361 rev](https://www.amazon.com/dp/B001UN6B8G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**18,230 rev6y ago](https://www.amazon.com/dp/B07SS6LFRG) [**Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz**Neutrogena**$8.89**22,439 rev7y ago](https://www.amazon.com/dp/B07T9JV956) [**Lancme Bi-Facil Double Action Eye Makeup Remover | Waterproof Makeup Remover for All Skin Types & Sensitive Eyes | Gentle Non-Greasy Formula with Bi-Phase Technology | 6.7 Fl Oz**Lancôme**$42.20**4,058 rev10y ago](https://www.amazon.com/dp/B01G5SJSTY) [**Lancme Bi-Facil Double Action Eye Makeup Remover | Waterproof Makeup Remover for All Skin Types & Sensitive Eyes | Gentle Non-Greasy Formula with Bi-Phase Technology | 4.2 Fl Oz**Lancôme**$30.09**4,058 rev10y ago](https://www.amazon.com/dp/B01GR1M1TS) [**Clinique Take The Day Off Liquid Makeup Remover For Lids Lashes + Lips | Eye Makeup Remover | Oil Free + Non-Irritating | For All Skin Types 6.7 Fl Oz**Clinique**$31.82**5,657 rev11y ago](https://www.amazon.com/dp/B00VODRK64)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)**Amazon Basics**$5.48**4.5★**▲ 66%**](https://www.amazon.com/dp/B07SS6LFRG) [**Clinique Take The Day Off Liquid Makeup Remover For Lids Lashes + Lips | Eye Makeup Remover | Oil Free + Non-Irritating | For All Skin Types 6.7 Fl Oz**Clinique**$31.82**4.5★**▲ 20%**](https://www.amazon.com/dp/B00VODRK64) [**Clinique Rinse-Off Oil Free Eye Makeup Remover Solvent | Safe For Sensitive Skin 4.2 Fl Oz**Clinique**$24.22**4.8★**▲ 15%**](https://www.amazon.com/dp/B000OUVHS0) [**Lancme Bi-Facil Double Action Eye Makeup Remover | Waterproof Makeup Remover for All Skin Types & Sensitive Eyes | Gentle Non-Greasy Formula with Bi-Phase Technology | 6.7 Fl Oz**Lancôme**$42.20**4.7★**— 6%**](https://www.amazon.com/dp/B01G5SJSTY) [**Este Lauder Gentle Liquid Eye Makeup Remover | Oil-Free & Lightweight 3.4 Fl Oz**Estée Lauder**$26.05**4.6★**— 5%**](https://www.amazon.com/dp/B001UN6B8G)
**~~View all trending →~~**
## **What buyers say about estee lauder makeup remover**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Great deal”*
**Quality-Overall**13%
*“Great stuff, and affordable”*
**Soft Feel**7%
*“This is really gentle”*
**Efficiency**6%
*“It works very well”*
**Eyelash Quality**6%
*“Great mascara remover”*
**Ease Of Cleaning**5%
*“cleans the eye makeup”*
**Water Resistance**5%
*“Very good for waterproof”*
**Allergies**5%
*“does not irritate”*
**Ease Of Use**5%
*“Ease of use”*
**Advertised Vs Actual Product**4%
*“Just what I wanted”*
### **What buyers complain about **
**Oily/Greasy**14%
*“feels greasy”*
**Value For Money**7%
*“Waste of money”*
**Water Resistance**6%
*“It seems to be nothing more than water”*
**Allergies**6%
*“Allergic to it”*
**Ease Of Use**5%
*“can't open it”*
**Leak-Proof**5%
*“Ended up leaking”*
**Product Condition**5%
*“Product was used”*
**Functionality-Overall**4%
*“Didn't work”*
**Ease Of Cleaning**4%
*“nearly impossible to wipe off”*
**Size-Overall**3%
*“The bottle is bigger”*
### **Top return reasons **
**Product Condition**22%
**Leak-Proof**19%
**Functionality-Overall**12%
**Advertised Vs Actual Product**9%
**Oily/Greasy**8%
**Size-Overall**5%
**Defective Material/Parts**4%
**Value For Money**4%
**Moist/Dry**2%
**Ease Of Use**1%
## **Common questions**
- **Is estee lauder makeup remover profitable to sell on Amazon United States?**
- The niche generates $954K/yr across 11 tracked products. 90-day search growth is +18.8%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the estee lauder makeup remover niche?**
- 5 brands and 16 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in estee lauder makeup remover?**
- Top complaints mined from reviews: Oily/Greasy, Value For Money, Water Resistance. The return rate is 0.5%.
- **When does demand for estee lauder makeup remover peak?**
- Demand peaks in Jun–Nov; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the estee lauder makeup remover niche?**
- Listings span $5.48–$42.20; the average listing price is $24.18 (sweet spot $15–$100). The average incumbent carries 6,181 reviews — the moat a new listing must climb.
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