---
title: "Essie Expressie Nail Polish Set — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/essie-expressie-nail-polish-set"
last_updated: "2026-08-11T02:02:24.332Z"
locale: en
meta:
description: "Niche score 21/100 · $0/yr market · 1K searches/yr · $8.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 21/100 · $0/yr market · 1K searches/yr · $8.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Essie Expressie Nail Polish Set — $0/yr Amazon US Niche (2026) - Flapen"
---
# **essie expressie nail polish set**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 23Conversion 0Competition 0Returns 100Price range 0Avg price 22Brand share 0Review moat 23Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,993.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****$8.05**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$0**
$0/yr · 1K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$6.88–$8.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, essie expressie nail polish set is a $0/yr Amazon United States market (1K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 21/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **essie expressie nail polish set market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$805**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#134**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- essie100%
## **Demand**
Weekly Amazon search volume, last 33 weeks — -4.8% search growth over the last 90 days.
12575Spike '25Holiday '25Spike '26Feb '25Mar '25Apr '25Dec '25Feb '26Mar '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/essie-expressie-nail-polish-set/trend)
## **Top essie expressie nail polish set search terms**
- **essie expressie quick dry nail polish set**328/yr+262.5%1.7% conv. - **essie quick dry nail polish set**516/yr-37.1%0.0% conv. - **essie expressie nail polish set**396/yr-68.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/essie-expressie-nail-polish-set/search-terms)
## **Top essie expressie nail polish set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$030%$045%$060%$01K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz**essie**$8.42**4.4★10,364 rev](https://www.amazon.com/dp/B07Y8YW4YT) [2**Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz**essie**$8.86**4.4★10,364 rev](https://www.amazon.com/dp/B09HY2ZJPQ) [3**essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz**essie**$6.88**4.4★3,252 rev](https://www.amazon.com/dp/B08PJJMXVH)
### **Newest**
by launch date
[**Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz**essie**$8.86**10,364 rev4y ago](https://www.amazon.com/dp/B09HY2ZJPQ) [**essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz**essie**$6.88**3,252 rev5y ago](https://www.amazon.com/dp/B08PJJMXVH) [**essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz**essie**$8.42**10,364 rev6y ago](https://www.amazon.com/dp/B07Y8YW4YT)
### **Trending**
90-day click momentum
[**Essie expressie Quick-Dry Nail Polish 8-Free Vegan Bright Lilac Sk8 With Destiny 0.33 fl oz**essie**$8.86**4.4★**▲ 26%**](https://www.amazon.com/dp/B09HY2ZJPQ) [**essie Expressie Nail Polish Quick-Dry Lilac Purple Nail Polish Vegan Throw It On 0.33 fl oz**essie**$8.42**4.4★**▲ 11%**](https://www.amazon.com/dp/B07Y8YW4YT) [**essie expressie Quick-Dry Vegan Nail Polish Dial It Up Collection 234 Skip The Track 0.33 fl oz**essie**$6.88**4.4★**▼ 30%**](https://www.amazon.com/dp/B08PJJMXVH)
## **What buyers say about essie expressie nail polish set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**36%
*“Love the color”*
**Drying Time**17%
*“Looks great and dries fast”*
**Advertised Vs Actual Product**11%
*“Just what I wanted”*
**Ease Of Use**11%
*“Easy to use & long lasting”*
**Durability**8%
*“and have lasting power”*
**Stitch/Finish/Polish**6%
*“Great polish”*
**Ease Of Application**3%
*“The thickness and consistency is perfect, the angled brush when they introduced it a while back was a step up for easier application”*
**Thickness**3%
*“The thickness and consistency is perfect, the angled brush when they introduced it a while back was a step up for easier application”*
### **What buyers complain about **
**Color**57%
*“NOT PINK- COLOR OFF”*
**Coverage**14%
*“No coverage”*
**Moist/Dry**14%
*“However, it does dry quickly”*
**Defective Material/Parts**7%
*“Wasn't too pleased with the condition of the product”*
## **Common questions**
- **Is essie expressie nail polish set profitable to sell on Amazon United States?**
- The niche generates $0/yr across 3 tracked products. 90-day search growth is -4.8%. Flapen's verdict: Skip it (21/100).
- **How competitive is the essie expressie nail polish set niche?**
- 1 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in essie expressie nail polish set?**
- Top complaints mined from reviews: Color, Coverage, Moist/Dry. The return rate is 0.0%.
- **What does it cost to enter the essie expressie nail polish set niche?**
- Listings span $6.88–$8.86; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 7,993 reviews — the moat a new listing must climb.
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