---
title: "Esqido Gel Eyeliner Waterproof Smudge Proof — $2.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/esqido-gel-eyeliner-waterproof-smudge-proof"
last_updated: "2026-08-11T03:00:09.732Z"
locale: en
meta:
description: "Niche score 58/100 · $2.8M/yr market · 1.8M searches/yr · $16.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $2.8M/yr market · 1.8M searches/yr · $16.02 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Esqido Gel Eyeliner Waterproof Smudge Proof — $2.8M/yr Amazon US Niche (2026) - Flapen"
---
# **esqido gel eyeliner waterproof smudge proof**
**Launch it**
A $2.8M/yr market growing +9.5% this quarter with returns at 0.8% — clears our launch bar.
Market size 96Growth 37Conversion 87Competition 40Returns 96Price range 55Avg price 78Brand share 0Review moat 8Quality gap 65
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 1.8M searches
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.02**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.29–$25.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****35,341.45**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, esqido gel eyeliner waterproof smudge proof is a $2.8M/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 58/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **esqido gel eyeliner waterproof smudge proof market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$2.4M–$3.2M**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP54% - URBAN DECAY23% - stila21% - Kat Von D2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 7.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/esqido-gel-eyeliner-waterproof-smudge-proof/trend)
## **Top esqido gel eyeliner waterproof smudge proof search terms**
- **nyx eyeliner**545K/yr+1.7%10.4% conv. - **urban decay eyeliner**327K/yr+28.4%4.5% conv. - **stila eyeliner liquid liner**155K/yr+7.0%14.6% conv. - **stila eyeliner**101K/yr+8.1%9.3% conv. - **stila**87K/yr+3.1%1.4% conv. - **nyx epic ink liner**78K/yr+5.8%14.1% conv. - **kat von d tattoo eyeliner**68K/yr-4.7%3.9% conv. - **stila stay all day waterproof liquid eyeliner**47K/yr+32.2%9.9% conv. - **kvd eyeliner tattoo liner**49K/yr-1.4%1.5% conv. - **nyx liquid eyeliner**46K/yr+3.5%11.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/esqido-gel-eyeliner-waterproof-smudge-proof/search-terms)
## **Top esqido gel eyeliner waterproof smudge proof products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$281K20%$563K30%$844K40%$1.1M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Epic Ink Liner Waterproof Liquid Eyeliner - Black Vegan Formula**NYX PROFESSIONAL MAKEUP**$9.16**4.5★106,718 rev](https://www.amazon.com/dp/B074Y8LM6T) [2**stila Waterproof Liquid Eye Liner Stay All Day Makeup with Fine Brush Tip | Lasting Satin Finish Smudge-Proof & Transfer-Resistant**stila**$20.50**4.4★33,789 rev](https://www.amazon.com/dp/B0031NNE56) [3**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Demolition (Matte Deep Brown) - 0.04 oz**URBAN DECAY**$16.37**4.3★14,380 rev](https://www.amazon.com/dp/B00C4VPH0G) [4**NYX PROFESSIONAL MAKEUP Epic Wear Liquid Liner Long-Lasting Waterproof Eyeliner - Black**NYX PROFESSIONAL MAKEUP**$10.42**4.4★14,911 rev](https://www.amazon.com/dp/B0856FBCS4) [5**NYX PROFESSIONAL MAKEUP Mechanical Eye Pencil Vivid Rich Mechanical Creamy Retractable Eyeliner - Always Onyx Black Eyeliner**NYX PROFESSIONAL MAKEUP**$6.29**4.5★103,040 rev](https://www.amazon.com/dp/B005G9E9AW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Epic Inky Stix Eyeliner Mechanical Cream Gel Eyeliner Waterproof Formula With Up To 24HR Wear - 02 Ember Energy (Matte Warm Brown)**NYX PROFESSIONAL MAKEUP**$12.85**960 rev7mo ago](https://www.amazon.com/dp/B0FZCBBVDK) [**Urban Decay 24/7 Liquid Stick Waterproof Eyeliner - Smudge-Proof Transfer-Proof Up to 24HR Wear Dual-Ended Retractable Gel Liner with Blending Eye Brush - Brown Noise (deep matte brown)**URBAN DECAY**$22.22**208 rev7mo ago](https://www.amazon.com/dp/B0FXBTWGKM) [**Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil - Eye Liner for Tightlining + Defining Smudge-Resistant Transfer-Resistant 24HR Wear Creamy Neutrals - Tootsie (medium brown eyeliner)**URBAN DECAY**$18.12**2,479 rev1y ago](https://www.amazon.com/dp/B0DKG9GTYD) [**NYX PROFESSIONAL MAKEUP Epic Ink Liner Waterproof Liquid Eyeliner with Vegan Formula - Dark Chocolate (Dark Brown Matte)**NYX PROFESSIONAL MAKEUP**$9.46**106,718 rev2y ago](https://www.amazon.com/dp/B0D19QGKQ4) [**stila Stay All Day Smudge & Set Waterproof Gel Liner | Long-Wear Gel Eyeliner Pencil for Tightlining Waterline & Smoky Eye Looks | 12-Hour Wear No Budge & Fade-Proof**stila**$21.27**1,232 rev2y ago](https://www.amazon.com/dp/B0D4QSGM28)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Urban Decay 24/7 Liquid Stick Waterproof Eyeliner - Smudge-Proof Transfer-Proof Up to 24HR Wear Dual-Ended Retractable Gel Liner with Blending Eye Brush - Brown Noise (deep matte brown)**URBAN DECAY**$22.22**4.2★**▲ 54%**](https://www.amazon.com/dp/B0FXBTWGKM) [**Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil - Eye Liner for Tightlining + Defining Smudge-Resistant Transfer-Resistant 24HR Wear Creamy Neutrals - Tootsie (medium brown eyeliner)**URBAN DECAY**$18.12**4.2★**▲ 53%**](https://www.amazon.com/dp/B0DKG9GTYD) [**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Demolition (Matte Deep Brown) - 0.04 oz**URBAN DECAY**$16.37**4.3★**▲ 52%**](https://www.amazon.com/dp/B00C4VPH0G) [**URBAN DECAY 24/7 Glide-On Waterproof Eyeliner Pencil - Smudge-Proof Long-Lasting Transfer-Proof Up to 16HR Wear Smooth No-Tug Formula Rockstar (Matte Dark Purple) - 0.04 oz**URBAN DECAY**$16.15**4.3★**▲ 35%**](https://www.amazon.com/dp/B0013IJ89M) [**Stila Stay All Day Waterproof Liquid Eye Liner Micro Tip - Intense Black - 0.016 Oz Eyeliner**stila**$21.64**4.4★**▲ 15%**](https://www.amazon.com/dp/B0781VL1G4)
**~~View all trending →~~**
## **What buyers say about esqido gel eyeliner waterproof smudge proof**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**13%
*“the color is beautiful”*
**Eyeliner Quality**11%
*“Good, inexpensive liner”*
**Quality-Overall**9%
*“Excellent product”*
**Ease Of Application**7%
*“Easy to apply”*
**Ease Of Use**7%
*“Easy to Use”*
**Smudge Resistance**7%
*“Does not smear”*
**Soft Feel**6%
*“it stays smooth”*
**Value For Money**6%
*“Great price”*
**Durability**5%
*“Super durable and great size”*
**Water Resistance**4%
*“Water proof”*
### **What buyers complain about **
**Durability**13%
*“Broken already”*
**Moist/Dry**9%
*“Dried out”*
**Water Resistance**9%
*“not water proof”*
**Smudge Resistance**9%
*“Not smudge proof”*
**Value For Money**8%
*“Very expensive”*
**Quality-Overall**5%
*“Not the quality I was expecting”*
**Eyeliner Quality**4%
*“the eyeliner on that eye did not hold at all”*
**Color**4%
*“not a true black color”*
**Functionality-Overall**3%
*“Doesn't work as advertised for me”*
**Ease Of Use**2%
*“Hard to use”*
### **Top return reasons **
**Eyeliner Quality**20%
**Color**18%
**Moist/Dry**13%
**Advertised Vs Actual Product**9%
**Water Resistance**7%
**Functionality-Overall**7%
**Defective Material/Parts**4%
**Value For Money**3%
**Durability**3%
**Product Condition**3%
## **Common questions**
- **Is esqido gel eyeliner waterproof smudge proof profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Launch it (58/100).
- **How competitive is the esqido gel eyeliner waterproof smudge proof niche?**
- 4 brands and 67 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in esqido gel eyeliner waterproof smudge proof?**
- Top complaints mined from reviews: Durability, Moist/Dry, Water Resistance. The return rate is 0.8%.
- **When does demand for esqido gel eyeliner waterproof smudge proof peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 7.2× the quietest.
- **What does it cost to enter the esqido gel eyeliner waterproof smudge proof niche?**
- Listings span $6.29–$25.51; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 35,341 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)