---
title: "Erborian Bb Cream — $88K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/erborian-bb-cream"
last_updated: "2026-08-11T01:45:20.386Z"
locale: en
meta:
description: "Niche score 34/100 · $88K/yr market · 74K searches/yr · $30.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $88K/yr market · 74K searches/yr · $30.55 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Erborian Bb Cream — $88K/yr Amazon US Niche (2026) - Flapen"
---
# **erborian bb cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 17Conversion 49Competition 3Returns 46Price range 95Avg price 95Brand share 0Review moat 55Quality gap 58
**Avg price**
**Incredible****$30.55**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$22.88–$39.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,301.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$88K**
$88K/yr · 74K searches
**Growth**
**Bad****-16.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, erborian bb cream is a $88K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 34/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **erborian bb cream market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$76K–$92K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#8**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Erborian100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/erborian-bb-cream/trend)
## **Top erborian bb cream search terms**
- **erborian bb cream**63K/yr-15.3%3.9% conv. - **bb cream erborian**4K/yr-23.2%2.4% conv. - **erborian super bb cream**4K/yr-35.9%1.5% conv. - **erborian bb**2K/yr-8.6%3.6% conv. - **erborian bb cream clair**1K/yr+1.3%6.2% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/erborian-bb-cream/search-terms)
## **Top erborian bb cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$13K30%$26K45%$40K60%$53K1K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Erborian BB Cream with Ginseng Fair (Clair) - Lightweight Buildable Coverage with SPF 20 & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 0.5 Oz**Erborian**$23.08**4.4★1,179 rev](https://www.amazon.com/dp/B08FGL8QJL) [2**Erborian BB Cream with Ginseng Fair (Clair) - Lightweight Buildable Coverage with SPF 20 & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 1.5 Oz**Erborian**$36.67**4.4★1,179 rev](https://www.amazon.com/dp/B0131JNUW6) [3**Erborian Color Correcting CC Cream with Centella Asiatica Fair (Clair) - Light Multi-Purpose Facial Concealer with Illuminating Finish Soothes & Hydrates - SPF Korean Skincare Skin Perfector - 1.5 Oz**Erborian**$39.37**4.5★1,976 rev](https://www.amazon.com/dp/B09TSTMDZL) [4**Erborian BB Cream with Ginseng Tan (Dore) - Lightweight Buildable Coverage with SPF & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 1.5 Oz**Erborian**$37.56**4.4★1,179 rev](https://www.amazon.com/dp/B0131LTWBW) [5**Erborian Color Correcting CC Cream with Centella Asiatica Fair (Clair) - Light Multi-Purpose Facial Concealer with Illuminating Finish Soothes & Hydrates - SPF Korean Skincare Skin Perfector - 0.5 Oz**Erborian**$23.74**4.3★1,118 rev](https://www.amazon.com/dp/B09TSS9XK5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Erborian BB Cream with Ginseng Fair (Clair) - Lightweight Buildable Coverage with SPF 20 & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 0.5 Oz**Erborian**$23.08**1,179 rev4y ago](https://www.amazon.com/dp/B08FGL8QJL) [**Erborian BB Cream with Ginseng Fair (Clair) - Lightweight Buildable Coverage with SPF 20 & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 1.5 Oz**Erborian**$36.67**1,179 rev4y ago](https://www.amazon.com/dp/B0131JNUW6) [**Erborian Color Correcting CC Cream with Centella Asiatica Fair (Clair) - Light Multi-Purpose Facial Concealer with Illuminating Finish Soothes & Hydrates - SPF Korean Skincare Skin Perfector - 1.5 Oz**Erborian**$39.37**1,976 rev4y ago](https://www.amazon.com/dp/B09TSTMDZL) [**Erborian BB Cream with Ginseng Tan (Dore) - Lightweight Buildable Coverage with SPF & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 1.5 Oz**Erborian**$37.56**1,179 rev4y ago](https://www.amazon.com/dp/B0131LTWBW) [**Erborian Color Correcting CC Cream with Centella Asiatica Fair (Clair) - Light Multi-Purpose Facial Concealer with Illuminating Finish Soothes & Hydrates - SPF Korean Skincare Skin Perfector - 0.5 Oz**Erborian**$23.74**1,118 rev4y ago](https://www.amazon.com/dp/B09TSS9XK5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Erborian BB Cream with Ginseng Fair (Clair) - Lightweight Buildable Coverage with SPF 20 & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 0.5 Oz**Erborian**$23.08**4.4★**▲ 22%**](https://www.amazon.com/dp/B08FGL8QJL) [**Erborian BB Cream with Ginseng Tan (Dore) - Lightweight Buildable Coverage with SPF & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 1.5 Oz**Erborian**$37.56**4.4★**— 2%**](https://www.amazon.com/dp/B0131LTWBW) [**Erborian Color Correcting CC Cream with Centella Asiatica Fair (Clair) - Light Multi-Purpose Facial Concealer with Illuminating Finish Soothes & Hydrates - SPF Korean Skincare Skin Perfector - 1.5 Oz**Erborian**$39.37**4.5★**— 1%**](https://www.amazon.com/dp/B09TSTMDZL) [**Erborian BB Cream with Ginseng Fair (Clair) - Lightweight Buildable Coverage with SPF 20 & Ultra-Soft Matte Finish Minimizes Pores & Imperfections - Korean Face Skincare - 1.5 Oz**Erborian**$36.67**4.4★**▼ 15%**](https://www.amazon.com/dp/B0131JNUW6) [**Erborian Color Correcting CC Cream with Centella Asiatica Fair (Clair) - Light Multi-Purpose Facial Concealer with Illuminating Finish Soothes & Hydrates - SPF Korean Skincare Skin Perfector - 0.5 Oz**Erborian**$23.74**4.3★**▼ 24%**](https://www.amazon.com/dp/B09TSS9XK5)
**~~View all trending →~~**
## **What buyers say about erborian bb cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Suitability Combination Skin**20%
*“I like this because it is totally good for sensitive skin”*
**Coverage**17%
*“Great Coverage”*
**Quality-Overall**6%
*“Excellent product”*
**Weight Light**6%
*“This has got to be the lightest weight coverage I have ever had”*
**Ease Of Use**4%
*“Easy use”*
**Color**4%
*“color is good”*
**Soft Feel**4%
*“smooth cream”*
**Brightness/Shine/Glow**3%
*“It is glowy”*
**Durability**3%
*“Long lasting”*
**Moist/Dry**3%
*“The best tinted moisturizer I have ever used”*
### **What buyers complain about **
**Color**23%
*“the color is not there for me”*
**Coverage**11%
*“Not great coverage does have a scent”*
**Size-Overall**6%
*“TINY”*
**Value For Money**6%
*“Unfortunately, its too expensive”*
**Suitability Combination Skin**5%
*“didnt blend in with my skin”*
**Smell**3%
*“Scent too heavy”*
**Oily/Greasy**3%
*“The product felt greasy to me”*
**Advertised Vs Actual Product**3%
*“Dont believe the hype”*
**Allergies**2%
*“Caused skin sensitivity”*
**Suitability Dry Skin**2%
*“I have combination skin and found this sits heavily and greasy, even on the drier parts of my face”*
### **Top return reasons **
**Color**45%
**Advertised Vs Actual Product**9%
**Coverage**8%
**Size-Overall**7%
**Functionality-Overall**4%
**Product Condition**4%
**Smell**3%
**Suitability Combination Skin**3%
**Value For Money**2%
**Moist/Dry**2%
## **Common questions**
- **Is erborian bb cream profitable to sell on Amazon United States?**
- The niche generates $88K/yr across 6 tracked products. 90-day search growth is -16.2%. Flapen's verdict: Skip it (34/100).
- **How competitive is the erborian bb cream niche?**
- 1 brands and 3 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in erborian bb cream?**
- Top complaints mined from reviews: Color, Coverage, Size-Overall. The return rate is 3.3%.
- **When does demand for erborian bb cream peak?**
- Demand peaks in Mar–Apr; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the erborian bb cream niche?**
- Listings span $22.88–$39.37; the average listing price is $30.55 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.
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