---
title: "Equate Makeup Remover Wipes — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/equate-makeup-remover-wipes"
last_updated: "2026-08-11T03:54:09.868Z"
locale: en
meta:
description: "Niche score 45/100 · $92K/yr market · 59K searches/yr · $12.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $92K/yr market · 59K searches/yr · $12.44 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Equate Makeup Remover Wipes — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **equate makeup remover wipes**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 25Conversion 95Competition 46Returns 99Price range 43Avg price 54Brand share 3Review moat 20Quality gap 50
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.44**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$4.11–$23.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$92K**
$92K/yr · 59K searches
**Review moat**
**Bad****13,299.35**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, equate makeup remover wipes is a $92K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **equate makeup remover wipes market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$75K–$100K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#395**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **50%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **121 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**261**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics46% - maker explorador31% - Equate11% - Generic5% - Neutrogena5% - Healthy Surplus1%
## **Demand & seasonality**
Weekly Amazon search volume, last 67 weeks — +0.0% search growth over the last 90 days.
2K1KPrime Day '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/equate-makeup-remover-wipes/trend)
## **Top equate makeup remover wipes search terms**
- **equate makeup remover wipes**28K/yr-5.3%5.9% conv. - **amazon makeup remover wipes**9K/yr+14.2%16.7% conv. - **equate face wipes**6K/yr+8.1%5.1% conv. - **amazon basics makeup remover wipes**5K/yr-2.3%16.8% conv. - **amazon face wipes**4K/yr+10.3%13.2% conv. - **equate makeup wipes**3K/yr-6.3%6.9% conv. - **makeup remover wipes equate**3K/yr-2.2%4.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/equate-makeup-remover-wipes/search-terms)
## **Top equate makeup remover wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$9K15%$14K20%$18K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Equate Beauty Makeup Remover Cleansing Towelettes 80 Count 2 Pack Maker 1 MAKEUP SPONGE Explorador Private Label**maker explorador**$17.31**4.4★75 rev](https://www.amazon.com/dp/B0DJDMZGKF) [2**Amazon Basics Makeup Remover Wipes Formulated without Fragrance and Alcohol-Free Gentle Cleansing Removes Waterproof Mascara Dermatologist Tested 25 Count Pack of 2**Amazon Basics**$7.94**4.4★16,374 rev](https://www.amazon.com/dp/B0864QL8CM) [3**Amazon Basics Makeup Remover Wipes Gentle Cleansing Dermatologist Tested Night Calming Plant Based Alcohol-Free Removes Waterproof Mascara 25 Count Per Pack Pack of 2**Amazon Basics**$7.67**4.4★16,374 rev](https://www.amazon.com/dp/B0864VDH6F) [4**Equate Beauty Original Clean Wet Cleansing Towelettes 100 Count 2 Pack and card gift Maker Explorador**maker explorador**$11.42**4.4★9 rev](https://www.amazon.com/dp/B0DKCTZL2P) [5**Amazon Basics Makeup Remover Wipes Fragrance-Free Alcohol-Free Gentle Cleansing Plant-Based Dermatologist Tested Removes Waterproof Mascara Resealable 25 Count 1-Pack**Amazon Basics**$4.11**4.4★16,374 rev](https://www.amazon.com/dp/B0BR38BRTR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Equate Night-time Makeup Remover Cleansing Towelette 80 Count**Generic**$6.07**3 rev3mo ago](https://www.amazon.com/dp/B0GTQQS2BY) [**Wet Cleansing Towelettes - 1 Pack**Healthy Surplus**$9.90**83 rev1y ago](https://www.amazon.com/dp/B0F55RP3WW) [**Equate Beauty Original Clean Wet Cleansing Towelettes 100 Count 2 Pack and card gift Maker Explorador**maker explorador**$11.42**9 rev1y ago](https://www.amazon.com/dp/B0DKCTZL2P) [**Equate Facial Fragrance-Free Cleansing & Makeup Remover Towelettes 40 Count 4 Pack and CARD Gift of Maker Explorador**maker explorador**$23.37**15 rev1y ago](https://www.amazon.com/dp/B0DK2CR69P) [**Equate Beauty Makeup Remover Cleansing Towelettes 80 Count 2 Pack Maker 1 MAKEUP SPONGE Explorador Private Label**maker explorador**$17.31**75 rev1y ago](https://www.amazon.com/dp/B0DJDMZGKF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Equate Night-time Makeup Remover Cleansing Towelette 80 Count**Generic**$6.07**3.6★**▲ 264%**](https://www.amazon.com/dp/B0GTQQS2BY) [**Equatees Night-time Makeup Remover Towelettes 40 sheets 2 count (Pack of 1)**Generic**$20.72**0.0★**▲ 218%**](https://www.amazon.com/dp/B0GRSWGRYQ) [**Equate Beauty Makeup Remover Cleansing Towelettes 80 Count 2 Pack Maker 1 MAKEUP SPONGE Explorador Private Label**maker explorador**$17.31**4.4★**▲ 142%**](https://www.amazon.com/dp/B0DJDMZGKF) [**Equate Facial Fragrance-Free Cleansing & Makeup Remover Towelettes 80 Count 2 Pack and CARD Gift of Maker Explorador**maker explorador**$15.55**4.5★**▲ 123%**](https://www.amazon.com/dp/B0DJ1ZM3W3) [**Equate Beauty Original Clean Wet Cleansing Towelettes 100 Count 2 Pack and card gift Maker Explorador**maker explorador**$11.42**4.4★**▲ 63%**](https://www.amazon.com/dp/B0DKCTZL2P)
**~~View all trending →~~**
## **What buyers say about equate makeup remover wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**12%
*“Cleans well”*
**Ease Of Cleaning**11%
*“Paired with a good cleanser”*
**Quality-Overall**10%
*“Just as good as the name brand”*
**Soft Feel**9%
*“It is so smooth”*
**Value For Money**9%
*“Very affordable”*
**Ease Of Use**6%
*“Fast, easy & makes cleanup a breeze”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Smell**5%
*“have a clean fragrance”*
**Moist/Dry**4%
*“Very hydrating”*
**Efficiency**4%
*“They do the job just fine”*
### **What buyers complain about **
**Moist/Dry**12%
*“A little dried out”*
**Smell**10%
*“Bad smell”*
**Allergies**10%
*“Irritates my skin”*
**Sensitivity-Overall**8%
*“Didnt work for my sensitive skin”*
**Ease Of Cleaning**6%
*“did not sufficiently cleanse the face”*
**Quality-Overall**4%
*“Terrible quality”*
**Thickness**3%
*“Too thin”*
**Water Resistance**3%
*“I dont use waterproof”*
**Skin Health**3%
*“Burned skin and left it red”*
**Functionality-Overall**3%
*“Doesnt work well”*
### **Top return reasons **
**Value For Money**19%
**Smell**18%
**Advertised Vs Actual Product**17%
**Moist/Dry**8%
**Size-Overall**6%
**Functionality-Overall**4%
**Ease Of Cleaning**3%
**Defective Material/Parts**2%
**Skin Health**2%
**Certifications**2%
## **Common questions**
- **Is equate makeup remover wipes profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the equate makeup remover wipes niche?**
- 6 brands and 261 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in equate makeup remover wipes?**
- Top complaints mined from reviews: Moist/Dry, Smell, Allergies. The return rate is 0.2%.
- **When does demand for equate makeup remover wipes peak?**
- Demand peaks in Mar; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the equate makeup remover wipes niche?**
- Listings span $4.11–$23.37; the average listing price is $12.44 (sweet spot $15–$100). The average incumbent carries 13,299 reviews — the moat a new listing must climb.
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