---
title: "Epionce Gentle Foaming Cleanser — $243K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/epionce-gentle-foaming-cleanser"
last_updated: "2026-08-06T14:30:30.737Z"
locale: en
meta:
  description: "Niche score 44/100 · $243K/yr market · 23K searches/yr · $40.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $243K/yr market · 23K searches/yr · $40.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Epionce Gentle Foaming Cleanser — $243K/yr Amazon US Niche (2026) - Flapen"
---

# **epionce gentle foaming cleanser**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 45Growth 24Conversion 100Competition 0Returns 96Price range 95Avg price 95Brand share 0Review moat 70Quality gap 14

**Conversion**

**Incredible****26.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$40.22**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$36.83–$48.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****685.6**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$243K**

$243K/yr · 23K searches

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, epionce gentle foaming cleanser is a $243K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **epionce gentle foaming cleanser market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**4K–5K**</dd><dd>avg 1,000–1,250/product</dd>

<dt>**Revenue / yr**</dt><dd>**$161K–$201K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**26.1%**</dd>

<dt>**Avg BSR**</dt><dd>**#1,171**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**100%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**101 months**</dd>

<dt>**Avg seller age**</dt><dd>**168 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**1 **—flat

**Sellers**

**2**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**100%**

Top 20: 100%

**Open market**

**0%**

- Epionce100%

## **Demand & seasonality**

Weekly Amazon search volume, last 101 weeks — -2.5% search growth over the last 90 days.

800600Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/epionce-gentle-foaming-cleanser/trend)

## **Top epionce gentle foaming cleanser search terms**

- **epionce face wash**13K/yr+6.2%18.4% conv. - **epionce gentle foaming cleanser**6K/yr-8.1%24.4% conv. - **epionce cleanser**4K/yr-19.7%16.1% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/epionce-gentle-foaming-cleanser/search-terms)

## **Top epionce gentle foaming cleanser products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$36K30%$73K45%$109K60%$146K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Epionce Gentle Foaming Cleanser - Face Wash & Makeup Remover for Normal to Combination Skin Hydrating Facial Cleanser Dermatologist Skincare](https://m.media-amazon.com/images/I/211B0JHA3JL.jpg)**Epionce Gentle Foaming Cleanser - Face Wash & Makeup Remover for Normal to Combination Skin Hydrating Facial Cleanser Dermatologist Skincare**Epionce**$37.13**4.8★954 rev](https://www.amazon.com/dp/B003X4B05E) [2![Epionce Lytic Gel Cleanser Gentle Foaming Face Wash & Makeup Remover | For Oily Combination & Problem Skin | Acne & Oil-Control Cleanser with Willow Bark | Dermatologist Skincare](https://m.media-amazon.com/images/I/21MoIIE+aCL.jpg)**Epionce Lytic Gel Cleanser Gentle Foaming Face Wash & Makeup Remover | For Oily Combination & Problem Skin | Acne & Oil-Control Cleanser with Willow Bark | Dermatologist Skincare**Epionce**$40.32**4.8★1,614 rev](https://www.amazon.com/dp/B003X4G25C) [3![Epionce Milky Lotion Cleanser - Face Wash & Makeup Remover for Dry & Sensitive Skin Non-Foaming Hydrating Facial Cleanser Dermatologist Skincare](https://m.media-amazon.com/images/I/21kslUc6hDL.jpg)**Epionce Milky Lotion Cleanser - Face Wash & Makeup Remover for Dry & Sensitive Skin Non-Foaming Hydrating Facial Cleanser Dermatologist Skincare**Epionce**$36.83**4.7★579 rev](https://www.amazon.com/dp/B003X4E4CU) [4![Epionce Purifying Wash - Facial & Body Cleanser for Oily & Problem Skin with Salicylic Acid Menthol Spearmint & Willow Bark Dermatologist Skincare](https://m.media-amazon.com/images/I/214bGMyXYiL.jpg)**Epionce Purifying Wash - Facial & Body Cleanser for Oily & Problem Skin with Salicylic Acid Menthol Spearmint & Willow Bark Dermatologist Skincare**Epionce**$48.99**4.8★256 rev](https://www.amazon.com/dp/B07KPYCPPS) [5![Epionce Purifying Wash (Blemish Clearing Tx) 230ml/8oz](https://m.media-amazon.com/images/I/21mDQK8bvPL.jpg)**Epionce Purifying Wash (Blemish Clearing Tx) 230ml/8oz**Epionce**$37.83**4.8★25 rev](https://www.amazon.com/dp/B082SFS9H8)

### **Newest**

by launch date

[![Epionce Purifying Wash (Blemish Clearing Tx) 230ml/8oz](https://m.media-amazon.com/images/I/21mDQK8bvPL.jpg)**Epionce Purifying Wash (Blemish Clearing Tx) 230ml/8oz**Epionce**$37.83**25 rev5y ago](https://www.amazon.com/dp/B082SFS9H8) [![Epionce Purifying Wash - Facial & Body Cleanser for Oily & Problem Skin with Salicylic Acid Menthol Spearmint & Willow Bark Dermatologist Skincare](https://m.media-amazon.com/images/I/214bGMyXYiL.jpg)**Epionce Purifying Wash - Facial & Body Cleanser for Oily & Problem Skin with Salicylic Acid Menthol Spearmint & Willow Bark Dermatologist Skincare**Epionce**$48.99**256 rev7y ago](https://www.amazon.com/dp/B07KPYCPPS) [![Epionce Gentle Foaming Cleanser - Face Wash & Makeup Remover for Normal to Combination Skin Hydrating Facial Cleanser Dermatologist Skincare](https://m.media-amazon.com/images/I/211B0JHA3JL.jpg)**Epionce Gentle Foaming Cleanser - Face Wash & Makeup Remover for Normal to Combination Skin Hydrating Facial Cleanser Dermatologist Skincare**Epionce**$37.13**954 rev10y ago](https://www.amazon.com/dp/B003X4B05E) [![Epionce Lytic Gel Cleanser Gentle Foaming Face Wash & Makeup Remover | For Oily Combination & Problem Skin | Acne & Oil-Control Cleanser with Willow Bark | Dermatologist Skincare](https://m.media-amazon.com/images/I/21MoIIE+aCL.jpg)**Epionce Lytic Gel Cleanser Gentle Foaming Face Wash & Makeup Remover | For Oily Combination & Problem Skin | Acne & Oil-Control Cleanser with Willow Bark | Dermatologist Skincare**Epionce**$40.32**1,614 rev14y ago](https://www.amazon.com/dp/B003X4G25C) [![Epionce Milky Lotion Cleanser - Face Wash & Makeup Remover for Dry & Sensitive Skin Non-Foaming Hydrating Facial Cleanser Dermatologist Skincare](https://m.media-amazon.com/images/I/21kslUc6hDL.jpg)**Epionce Milky Lotion Cleanser - Face Wash & Makeup Remover for Dry & Sensitive Skin Non-Foaming Hydrating Facial Cleanser Dermatologist Skincare**Epionce**$36.83**579 rev14y ago](https://www.amazon.com/dp/B003X4E4CU)

### **Trending**

90-day click momentum

[![Epionce Purifying Wash - Facial & Body Cleanser for Oily & Problem Skin with Salicylic Acid Menthol Spearmint & Willow Bark Dermatologist Skincare](https://m.media-amazon.com/images/I/214bGMyXYiL.jpg)**Epionce Purifying Wash - Facial & Body Cleanser for Oily & Problem Skin with Salicylic Acid Menthol Spearmint & Willow Bark Dermatologist Skincare**Epionce**$48.99**4.8★**▲ 153%**](https://www.amazon.com/dp/B07KPYCPPS) [![Epionce Milky Lotion Cleanser - Face Wash & Makeup Remover for Dry & Sensitive Skin Non-Foaming Hydrating Facial Cleanser Dermatologist Skincare](https://m.media-amazon.com/images/I/21kslUc6hDL.jpg)**Epionce Milky Lotion Cleanser - Face Wash & Makeup Remover for Dry & Sensitive Skin Non-Foaming Hydrating Facial Cleanser Dermatologist Skincare**Epionce**$36.83**4.7★**— 3%**](https://www.amazon.com/dp/B003X4E4CU) [![Epionce Lytic Gel Cleanser Gentle Foaming Face Wash & Makeup Remover | For Oily Combination & Problem Skin | Acne & Oil-Control Cleanser with Willow Bark | Dermatologist Skincare](https://m.media-amazon.com/images/I/21MoIIE+aCL.jpg)**Epionce Lytic Gel Cleanser Gentle Foaming Face Wash & Makeup Remover | For Oily Combination & Problem Skin | Acne & Oil-Control Cleanser with Willow Bark | Dermatologist Skincare**Epionce**$40.32**4.8★**— 1%**](https://www.amazon.com/dp/B003X4G25C) [![Epionce Gentle Foaming Cleanser - Face Wash & Makeup Remover for Normal to Combination Skin Hydrating Facial Cleanser Dermatologist Skincare](https://m.media-amazon.com/images/I/211B0JHA3JL.jpg)**Epionce Gentle Foaming Cleanser - Face Wash & Makeup Remover for Normal to Combination Skin Hydrating Facial Cleanser Dermatologist Skincare**Epionce**$37.13**4.8★**— 7%**](https://www.amazon.com/dp/B003X4B05E) [![Epionce Purifying Wash (Blemish Clearing Tx) 230ml/8oz](https://m.media-amazon.com/images/I/21mDQK8bvPL.jpg)**Epionce Purifying Wash (Blemish Clearing Tx) 230ml/8oz**Epionce**$37.83**4.8★**▼ 24%**](https://www.amazon.com/dp/B082SFS9H8)

## **What buyers say about epionce gentle foaming cleanser**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**24%

*“High quality”*

**Cleansing**16%

*“It cleanses my face great”*

**Soft Feel**11%

*“My skin feels soft”*

**Suitability Combination Skin**9%

*“It's perfect for my skin”*

**Ease Of Cleaning**7%

*“it cleanses my face very well”*

**Value For Money**6%

*“Worth the price”*

**Moist/Dry**5%

*“It doesn't dry out my skin”*

**Suitability Dry Skin**4%

*“Throughly cleans your skin with out drying it out”*

**Smell**4%

*“smell like authentic one”*

**Advertised Vs Actual Product**2%

*“It was what I asked for”*

### **What buyers complain about **

**Value For Money**20%

*“Expensive”*

**Allergies**9%

*“Ive had acne my entire life”*

**Moist/Dry**6%

*“The product is very drying to the skin”*

**Cleansing**6%

*“are just garbage by comparison to this one cleanser for me”*

**Wrinkles**3%

*“small bumps all over my face for over a decade”*

**Functionality-Overall**3%

*“nothing has worked this well”*

**Smell**2%

*“No Fragrance which I love since I have sensitive skin”*

### **Top return reasons **

**Advertised Vs Actual Product**12%

**Functionality-Overall**12%

**Product Condition**11%

**Smell**10%

**Color**7%

**Defective Material/Parts**7%

**Value For Money**7%

**Moist/Dry**7%

**Suitability Combination Skin**5%

**Suitability Dry Skin**4%

## **Common questions**

<dl>

<dt>**Is epionce gentle foaming cleanser profitable to sell on Amazon United States?**</dt><dd>The niche generates $243K/yr across 5 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (44/100).</dd>

<dt>**How competitive is the epionce gentle foaming cleanser niche?**</dt><dd>1 brands and 2 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What do buyers complain about in epionce gentle foaming cleanser?**</dt><dd>Top complaints mined from reviews: Value For Money, Allergies, Moist/Dry. The return rate is 0.8%.</dd>

<dt>**When does demand for epionce gentle foaming cleanser peak?**</dt><dd>Demand is steady year-round — the busiest month runs 1.3× the quietest.</dd>

<dt>**What does it cost to enter the epionce gentle foaming cleanser niche?**</dt><dd>Listings span $36.83–$48.99; the average listing price is $40.22 (sweet spot $15–$100). The average incumbent carries 686 reviews — the moat a new listing must climb.</dd>

</dl>

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