---
title: "Epilator for Men — $933K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/epilator-for-men"
last_updated: "2026-08-11T03:44:20.924Z"
locale: en
meta:
description: "Niche score 49/100 · $933K/yr market · 259K searches/yr · $105.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $933K/yr market · 259K searches/yr · $105.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Epilator for Men — $933K/yr Amazon US Niche (2026) - Flapen"
---
# **epilator for men**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 76Growth 70Conversion 43Competition 13Returns 40Price range 39Avg price 73Brand share 0Review moat 66Quality gap 76
**Market size**
**Great****$933K**
$933K/yr · 259K searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$105.11**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+52.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****862.09**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$38.12–$198.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, epilator for men is a $933K/yr Amazon United States market (259K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **epilator for men market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$631K–$841K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **18%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Braun78% - PHILIPS19% - Philips3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.0% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 29.2×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/epilator-for-men/trend)
## **Top epilator for men search terms**
- **braun silk epil 9**75K/yr+23.4%2.6% conv. - **silk epil 5**30K/yr-9.1%2.4% conv. - **epilator for men**27K/yr+27.1%1.7% conv. - **se7 silk epil**10K/yr+436.2%3.5% conv. - **braun silk epil 7**18K/yr+48.9%4.6% conv. - **braun epilator silk-pil 9**19K/yr+18.5%3.0% conv. - **philips epilator series 8000**9K/yr+153.1%4.1% conv. - **braun silk epil 5**9K/yr+108.9%3.9% conv. - **silk epil 9**13K/yr+19.9%2.5% conv. - **philips beauty epilator series 8000**5K/yr+434.9%2.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/epilator-for-men/search-terms)
## **Top epilator for men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$93K20%$187K30%$280K40%$373K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Braun Epilator Silk-pil 7 Hair Removal Device Women Shaver & Trimmer Wet and Dry Wide Head Includes Shaver Head and Trimmer Comb SE7-041 Silver**Braun**$77.37**4.3★1,277 rev](https://www.amazon.com/dp/B0CWJF37L8) [2**Braun Epilator Silk-pil 9 Hair Removal Device Women Shaver & Trimmer Pivoting Head Wet and Dry Epilator Includes Shaver Head and Trimmer Comb SES9-030**Braun**$143.78**4.1★676 rev](https://www.amazon.com/dp/B0CWJ94SYK) [3**Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00**PHILIPS**$78.41**4.4★1,980 rev](https://www.amazon.com/dp/B0GNB94W8G) [4**Braun Epilator Silk-pil 5 Hair Removal Device Women Shaver & Trimmer Wet and Dry Includes Skin Contact Cap SE5-011 Grey**Braun**$59.02**4.3★453 rev](https://www.amazon.com/dp/B0CWJ6DX65) [5**Braun Silk-pil 9 Flex Epilator 360 Flex and Pivoting Head Wet and Dry Includes Shaver Head Trimmer Comb SES9-041 3D Tinted Gold**Braun**$198.23**4.2★66 rev](https://www.amazon.com/dp/B0FNXC28MM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00**PHILIPS**$78.41**1,980 rev4mo ago](https://www.amazon.com/dp/B0GNB94W8G) [**Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00**PHILIPS**$97.78**1,980 rev4mo ago](https://www.amazon.com/dp/B0GNB4X5FV) [**Braun Silk-pil 9 Flex Epilator 360 Flex and Pivoting Head Wet and Dry Includes Shaver Head Trimmer Comb SES9-041 3D Tinted Gold**Braun**$198.23**66 rev9mo ago](https://www.amazon.com/dp/B0FNXC28MM) [**Philips Epilator Series 2000 Corded Epilator for Legs and Body Hair Removal Device for Women Model BRE227/00**PHILIPS**$38.12**810 rev1y ago](https://www.amazon.com/dp/B0F13G2F1S) [**Braun Epilator Silk-pil 7 Hair Removal Device Women Shaver & Trimmer Wet and Dry Wide Head Includes Shaver Head and Trimmer Comb SE7-041 Silver**Braun**$77.37**1,277 rev2y ago](https://www.amazon.com/dp/B0CWJF37L8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00**PHILIPS**$97.78**4.4★**▲ 128%**](https://www.amazon.com/dp/B0GNB4X5FV) [**Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00**PHILIPS**$78.41**4.4★**▲ 121%**](https://www.amazon.com/dp/B0GNB94W8G) [**Braun Silk-pil 9 Flex Epilator 360 Flex and Pivoting Head Wet and Dry Includes Shaver Head Trimmer Comb SES9-041 3D Tinted Gold**Braun**$198.23**4.2★**▲ 34%**](https://www.amazon.com/dp/B0FNXC28MM) [**Philips Epilator Series 2000 Corded Epilator for Legs and Body Hair Removal Device for Women Model BRE227/00**PHILIPS**$38.12**4.2★**▲ 33%**](https://www.amazon.com/dp/B0F13G2F1S) [**Braun Epilator Silk-pil 5 Hair Removal Device Women Shaver & Trimmer Wet and Dry Includes Skin Contact Cap SE5-011 Grey**Braun**$59.02**4.3★**▲ 19%**](https://www.amazon.com/dp/B0CWJ6DX65)
**~~View all trending →~~**
## **What buyers say about epilator for men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent product”*
**Ease Of Use**10%
*“easy to store back in the box”*
**Value For Money**9%
*“Its very affordable”*
**Soft Feel**7%
*“Smooth skin”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Efficiency**7%
*“boy is it effective”*
**Hair Removal**6%
*“Removes hairs very fast”*
**Charging**4%
*“Charge lasts longer than expected”*
**Hair Growth**3%
*“the hair still didnt grow back so far”*
**Durability**2%
*“The longevity is amazing on it”*
### **What buyers complain about **
**Durability**10%
*“It will break”*
**Quality-Overall**8%
*“Garbage, just absolutely trash”*
**Charging**7%
*“Not rechargeable”*
**Functionality-Overall**6%
*“Is not working”*
**Hair Related**6%
*“I feel that it doesnt really pull all the hair out”*
**Suitability Short Hair**6%
*“Its also not super reliable removing every single hair”*
**Value For Money**5%
*“Not Worth It”*
**Product Condition**4%
*“it may have been used”*
**Allergies**4%
*“Crazy irritation 💔 Ladies”*
**Ease Of Use**3%
*“frustrating to use”*
### **Top return reasons **
**Functionality-Overall**35%
**Advertised Vs Actual Product**10%
**Product Condition**8%
**Defective Material/Parts**7%
**Charging**6%
**Damage/Burn Hair**5%
**Value For Money**5%
**Suitability Short Hair**5%
**Size-Overall**3%
**Hair Related**2%
## **Common questions**
- **Is epilator for men profitable to sell on Amazon United States?**
- The niche generates $933K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +52.0%. Flapen's verdict: Skip it (49/100).
- **How competitive is the epilator for men niche?**
- 3 brands and 11 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in epilator for men?**
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 3.8%.
- **When does demand for epilator for men peak?**
- Demand peaks in Jan–Jul–Aug–Sep–Oct–Nov–Dec; the busiest month runs 29.2× the quietest.
- **What does it cost to enter the epilator for men niche?**
- Listings span $38.12–$198.23; the average listing price is $105.11 (sweet spot $15–$100). The average incumbent carries 862 reviews — the moat a new listing must climb.
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