---
title: "Epicuren Moisturizer — $152K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/epicuren-moisturizer"
last_updated: "2026-08-11T01:45:15.225Z"
locale: en
meta:
description: "Niche score 48/100 · $152K/yr market · 24K searches/yr · $75.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $152K/yr market · 24K searches/yr · $75.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Epicuren Moisturizer — $152K/yr Amazon US Niche (2026) - Flapen"
---
# **epicuren moisturizer**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 17Conversion 81Competition 61Returns 96Price range 32Avg price 84Brand share 0Review moat 93Quality gap 35
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****149.23**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$75.58**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$152K**
$152K/yr · 24K searches
**Price range**
**Okay****$14.22–$282.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-15.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, epicuren moisturizer is a $152K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **epicuren moisturizer market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$151K–$189K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#2,443**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **91 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**3**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 86%
**Open market**
**0%**
- epicuren DISCOVERY100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/epicuren-moisturizer/trend)
## **Top epicuren moisturizer search terms**
- **epicuren**16K/yr-3.8%6.3% conv. - **epicuren moisturizer**7K/yr-44.3%11.3% conv. - **epicuren skin care products**338/yr+17.0%1.5% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/epicuren-moisturizer/search-terms)
## **Top epicuren moisturizer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**X-TREME CREAM PROPOLIS SUNSCREEN SPF 45+**epicuren DISCOVERY**$56.83**4.5★287 rev](https://www.amazon.com/dp/B001QY65BC) [2**epicuren DISCOVERY Colostrum Luminous Glow Cream Moisturizing Skin Cream Citrus 2 Fl Oz**epicuren DISCOVERY**$105.17**4.7★353 rev](https://www.amazon.com/dp/B018KV4AGA) [3**epicuren DISCOVERY Hydro Plus Moisturizer 2.5 Fl Oz**epicuren DISCOVERY**$65.94**4.6★143 rev](https://www.amazon.com/dp/B000O2KAMW) [4**epicuren DISCOVERY Kukui Coconut After Bath Body Moisturizer 8 Fl Oz**epicuren DISCOVERY**$52.46**4.2★219 rev](https://www.amazon.com/dp/B002YPLK58) [5**Epicuren Discovery Facial Emulsion Enzyme Moisturizer 2 oz.**epicuren DISCOVERY**$44.88**4.7★330 rev](https://www.amazon.com/dp/B000ULI3Y4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Epicuren Discovery Acidophilus Probiotic Facial Cream 2.5 fl. oz.**epicuren DISCOVERY**$63.10**30 rev5y ago](https://www.amazon.com/dp/B08HJBDSH7) [**Epicuren Discovery Facial Emulsion Enzyme Moisturizer 8 oz.**epicuren DISCOVERY**$113.19**330 rev9y ago](https://www.amazon.com/dp/B01MD1R8M8) [**epicuren DISCOVERY Hydro Plus Moisturizer for Dehydrated and Sensitive Skin 4 oz.**epicuren DISCOVERY**$93.95**143 rev9y ago](https://www.amazon.com/dp/B01M4QNCY6) [**Epicuren Discovery Six-Step System**epicuren DISCOVERY**$282.01**42 rev11y ago](https://www.amazon.com/dp/B00T3KEDRE) [**epicuren DISCOVERY Colostrum Luminous Glow Cream Moisturizing Skin Cream Citrus 2 Fl Oz**epicuren DISCOVERY**$105.17**353 rev11y ago](https://www.amazon.com/dp/B018KV4AGA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**epicuren DISCOVERY Kukui Coconut After Bath Body Moisturizer 8 Fl Oz**epicuren DISCOVERY**$52.46**4.2★**▲ 105%**](https://www.amazon.com/dp/B002YPLK58) [**X-TREME CREAM PROPOLIS SUNSCREEN SPF 45+**epicuren DISCOVERY**$56.83**4.5★**▲ 70%**](https://www.amazon.com/dp/B001QY65BC) [**Epicuren Discovery Facial Emulsion Enzyme Moisturizer 2 oz.**epicuren DISCOVERY**$44.88**4.7★**▲ 59%**](https://www.amazon.com/dp/B000ULI3Y4) [**Epicuren Zinc Oxide Sunscreen SPF 27 (2.5 oz)**epicuren DISCOVERY**$55.55**4.3★**▲ 46%**](https://www.amazon.com/dp/B002NM5Z44) [**Epicuren Discovery Pro Collagen + Serum Amplifier 1 oz.**epicuren DISCOVERY**$102.26**4.6★**▲ 37%**](https://www.amazon.com/dp/B000ULF9HS)
**~~View all trending →~~**
## **What buyers say about epicuren moisturizer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**38%
*“Epicuren's -treme cream smells great, feels great and effectively protects skin from sun damage while moisturizing”*
**Suitability Hot Weather**25%
*“Great summer essential”*
**Moist/Dry**25%
*“Always keeps them moisturized and not greasy”*
**Suitability Dry Skin**13%
*“Epicuren's -treme cream smells great, feels great and effectively protects skin from sun damage while moisturizing”*
### **What buyers complain about **
**Value For Money**100%
*“Price is high”*
### **Top return reasons **
**Smell**43%
**Functionality-Overall**12%
**Size-Overall**7%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Color**5%
**Texture/Consistency-Overall**4%
**Moist/Dry**4%
**Defective Material/Parts**3%
**Suitability Dry Skin**2%
## **Common questions**
- **Is epicuren moisturizer profitable to sell on Amazon United States?**
- The niche generates $152K/yr across 35 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the epicuren moisturizer niche?**
- 1 brands and 3 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in epicuren moisturizer?**
- Top complaints mined from reviews: Value For Money. The return rate is 0.8%.
- **When does demand for epicuren moisturizer peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the epicuren moisturizer niche?**
- Listings span $14.22–$282.01; the average listing price is $75.58 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.
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