---
title: "Eos Sparkling Amber — $51K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eos-sparkling-amber"
last_updated: "2026-08-11T02:40:32.611Z"
locale: en
meta:
description: "Niche score 46/100 · $51K/yr market · 160K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $51K/yr market · 160K searches/yr · $12.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eos Sparkling Amber — $51K/yr Amazon US Niche (2026) - Flapen"
---
# **eos sparkling amber**
**Skip it**
A small market ($51K/yr) — this niche doesn't clear our bar today.
Market size 13Growth 43Conversion 32Competition 47Returns 98Price range 59Avg price 53Brand share 40Review moat 20Quality gap 65
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.50–$31.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.40**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+14.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****13,588.04**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$51K**
$51K/yr · 160K searches
According to Flapen's Amazon United States niche tracking, eos sparkling amber is a $51K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eos sparkling amber market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$62K–$74K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#674**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **60%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 93%
**Open market**
**16%**
- Hempz36% - Tree Hut31% - eos7% - Old Spice4% - Sand + Fog3% - Cake Beauty3% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +14.8% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eos-sparkling-amber/trend)
## **Top eos sparkling amber search terms**
- **marshmallow lotion**56K/yr+1.1%0.8% conv. - **tree hut sweet cream**14K/yr+290.8%2.6% conv. - **marshmallow body lotion**12K/yr+9.9%0.7% conv. - **sweet cream tree hut**8K/yr+310.9%2.6% conv. - **marshmallow body butter**11K/yr-10.9%0.5% conv. - **marshmallow body care**7K/yr+11.0%0.1% conv. - **hempz vanilla**10K/yr-9.3%5.0% conv. - **hempz body lotion vanilla**10K/yr-24.7%8.1% conv. - **hempz vanilla lotion**10K/yr-11.3%7.1% conv. - **marshmallow scented lotion**5K/yr-5.3%0.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eos-sparkling-amber/search-terms)
## **Top eos sparkling amber products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$15K40%$20K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tree Hut Sweet Cream Whipped Shea Body Butter Hydrating & Nourishing Body Lotion with Natural Oils Moisturizer for Soft & Smooth Skin 8.4 Oz**Tree Hut**$8.96**4.6★9,724 rev](https://www.amazon.com/dp/B0CGCYJLDB) [2**Hempz Vanilla Lux Herbal Body Moisturizer 17 oz. NEW LOOK**Hempz**$16.96**4.6★7,654 rev](https://www.amazon.com/dp/B0DPBK76ZS) [3**Hempz Cotton Candy Scented Body Lotion Spun Sugar & Vanilla Bean Hydrating Shimmer Moisturizer for Dry Skin Body & Hands 17 fl oz**Hempz**$17.94**4.5★3,426 rev](https://www.amazon.com/dp/B0F978W6XS) [4**Hempz Whipped Vanilla & Coconut Cream Body & Hand Lotion Vegan Formula for Men or Women 17 oz.**Hempz**$17.28**4.7★121,304 rev](https://www.amazon.com/dp/B0D74FQTXR) [5**Old Spice Hand Face & Body Lotion for Men 24/7 Lightweight Moisturization with Vitamin B3 Instant Absorption For All Skin Types Brown Sugar + Cocoa Butter Scent 16 oz**Old Spice**$9.23**4.7★6,505 rev](https://www.amazon.com/dp/B0D8K2J63M)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cosmo Delicious Sweet Marsh Mallow With Shea Butter Pure Hydration Body Lotion 400ml Hydrating & Nourishing Non Greasy Light Weight Fast Absorbing Lotions For All Skin Types Marshmallow Scent**CD COSMO DESIGNS**$8.68**3 rev4mo ago](https://www.amazon.com/dp/B0FT3T8BX6) [**Baere Hyaluronic Acid Body Butter With Marshmallow - Dermatologist Tested Anti Aging Korean Skin Care - Deep Hydration Smoother Plumper Dewy Skin - Vegan Clean Beauty - 7.05 Oz**Baere**$13.90**64 rev5mo ago](https://www.amazon.com/dp/B0GN43B31R) [**Tree Hut Frosted Sugar Cookie Daily Moisturizing Scrub Whipped Foamy Exfoliating Body Scrub Hydrating Formula for Soft Glowing Skin 15 oz**Tree Hut**$10.07**295 rev7mo ago](https://www.amazon.com/dp/B0FZWWQY83) [**Tree Hut Hydraglow Body Lotion Cinnamon Dolce Hydrating & Moisturizing Daily Body Lotion for Soft Glowing Skin Lightweight Non-Greasy Formula 18 fl oz**Tree Hut**$9.97**357 rev7mo ago](https://www.amazon.com/dp/B0FZWN8T6H) [**Sand + Fog Marshmallow Skies Whipped Body Butter Luxurious Moisturizer 8.47 Oz**Sand + Fog**$23.63**14 rev7mo ago](https://www.amazon.com/dp/B0G4BWPH9M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Baere Hyaluronic Acid Body Butter With Marshmallow - Dermatologist Tested Anti Aging Korean Skin Care - Deep Hydration Smoother Plumper Dewy Skin - Vegan Clean Beauty - 7.05 Oz**Baere**$13.90**3.9★**▲ 285%**](https://www.amazon.com/dp/B0GN43B31R) [**Tree Hut Frosted Sugar Cookie Daily Moisturizing Scrub Whipped Foamy Exfoliating Body Scrub Hydrating Formula for Soft Glowing Skin 15 oz**Tree Hut**$10.07**4.5★**▲ 220%**](https://www.amazon.com/dp/B0FZWWQY83) [**Sttes Smell Rio Body Butter 606# (Pressable Strawberry Gummies) Whipped Non-Greasy Body Cream with Strawberry Marshmallow & Blackcurrant Candy Scent Jojoba & Coconut Oil Caffeine Hydrating Lotion**Sttes**$16.68**4.4★**▲ 145%**](https://www.amazon.com/dp/B0G2RDQJTF) [**Tree Hut Hydraglow Body Lotion Cinnamon Dolce Hydrating & Moisturizing Daily Body Lotion for Soft Glowing Skin Lightweight Non-Greasy Formula 18 fl oz**Tree Hut**$9.97**4.5★**▲ 109%**](https://www.amazon.com/dp/B0FZWN8T6H) [**Bath and Body Works Super Smooth Body Lotion Sets Gift For Women 8 Oz (8 Fl Oz (Pack of 1) Cotton Candy)**Bath & Body Works**$15.95**4.7★**▲ 104%**](https://www.amazon.com/dp/B0FHWYLP5H)
**~~View all trending →~~**
## **What buyers say about eos sparkling amber**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**50%
*“Fresh scent”*
**Moist/Dry**12%
*“Dries quickly”*
**Soft Feel**9%
*“Keeps your skin soft”*
**Quality-Overall**4%
*“Great Quality Lotion”*
**Value For Money**3%
*“is affordable”*
**Suitability Dry Skin**3%
*“it very moisturizing for dry skin”*
**Absorbency**2%
*“quickly absorbed”*
**Texture/Consistency-Overall**1%
*“Great texture”*
**Suitability Combination Skin**1%
*“Really good for my skin”*
**Thickness**1%
*“Love the thickness of the lotion and how long it lasts to keep hands soft and smooth”*
### **What buyers complain about **
**Smell**38%
*“Gross smell”*
**Motor Power**7%
*“Pump will not work”*
**Moist/Dry**6%
*“Dried out”*
**Thickness**2%
*“TOO thick to pump”*
**Size-Overall**2%
*“Fairly small”*
**Value For Money**2%
*“overpriced”*
**Advertised Vs Actual Product**2%
*“Not as described”*
**Allergies**2%
*“Skin irritation”*
**Ease Of Use**1%
*“Too hard to squeeze”*
**Functionality-Overall**1%
*“the pump doesn't work”*
### **Top return reasons **
**Smell**52%
**Motor Power**21%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Leak-Proof**4%
**Value For Money**2%
**Moist/Dry**2%
**Product Condition**1%
**Size-Overall**1%
**Dispensing Mechanism**1%
## **Common questions**
- **Is eos sparkling amber profitable to sell on Amazon United States?**
- The niche generates $51K/yr across 25 tracked products. 6 of 10 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the eos sparkling amber niche?**
- 14 brands and 88 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in eos sparkling amber?**
- Top complaints mined from reviews: Smell, Motor Power, Moist/Dry. The return rate is 0.5%.
- **When does demand for eos sparkling amber peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 20.9× the quietest.
- **What does it cost to enter the eos sparkling amber niche?**
- Listings span $3.50–$31.77; the average listing price is $12.40 (sweet spot $15–$100). The average incumbent carries 13,588 reviews — the moat a new listing must climb.
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