---
title: "Eos Deodorant — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eos-deodorant"
last_updated: "2026-08-10T09:43:02.806Z"
locale: en
meta:
description: "Niche score 44/100 · $85K/yr market · 66K searches/yr · $14.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $85K/yr market · 66K searches/yr · $14.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eos Deodorant — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **eos deodorant**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 39Conversion 82Competition 22Returns 99Price range 55Avg price 74Brand share 0Review moat 46Quality gap 52
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.87**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.37–$24.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,913.57**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$85K**
$85K/yr · 66K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eos deodorant is a $85K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eos deodorant market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$89K–$119K**
- units × avg price
- **Conversion rate**
- **8.6%**
- **Avg BSR**
- **#604**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**606**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- EO94% - eos5% - Secret1%
## **Demand**
Weekly Amazon search volume, last 25 weeks — +11.5% search growth over the last 90 days.
2K1KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eos-deodorant/trend)
## **Top eos deodorant search terms**
- **eo deodorant spray**31K/yr+23.9%11.2% conv. - **eos deodorant**18K/yr-11.9%1.7% conv. - **eo deodorant**7K/yr+29.0%8.7% conv. - **eo organic deodorant spray**4K/yr+4.8%11.5% conv. - **eo spray deodorant**3K/yr+70.8%7.3% conv. - **eos deodorant women**4K/yr+1.9%3.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eos-deodorant/search-terms)
## **Top eos deodorant products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$17K30%$25K40%$34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EO Organic Deodorant Spray 4 Ounce (Pack of 3) French Lavender Organic Plant-Based Botanical Extracts**EO**$23.13**4.4★922 rev](https://www.amazon.com/dp/B09NCK63G1) [2**EO Organic Deodorant Spray 4 Ounce (Pack of 3) Citrus made with Essential Oils for Men and Women**EO**$23.24**4.4★922 rev](https://www.amazon.com/dp/B09NCJXQVT) [3**EO Organic Lavender Deodorant Spray 4 Fl Oz**EO**$8.67**4.4★1,278 rev](https://www.amazon.com/dp/B007762NQE) [4**EO Deodorant Spray Natural Rose And Lemon 4 Fl Oz**EO**$7.58**4.5★438 rev](https://www.amazon.com/dp/B0843H7GD3) [5**EO Deodorant Spray 4 Ounce (Pack of 3) Jasmine Verbena made with Essential Oils for Men and Women**EO**$23.23**4.4★922 rev](https://www.amazon.com/dp/B0F22WH2H5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz**eos**$12.52**2,544 rev8mo ago](https://www.amazon.com/dp/B0FM2CCBS1) [**Secret Aluminum Free Deodorant for Women 48hr Odor Protection with Pro-Hyaluronic Acid PH Balancing Minerals Holiday Dry Solid Spoonful of Sugar with Glazed Crme & Vanilla Custard Scent 2.4 oz**Secret**$7.37**6,797 rev11mo ago](https://www.amazon.com/dp/B0FC8S2SGN) [**EO Deodorant Spray 4 Ounce (Pack of 3) Jasmine Verbena made with Essential Oils for Men and Women**EO**$23.23**922 rev1y ago](https://www.amazon.com/dp/B0F22WH2H5) [**EO Deodorant Spray 4 Ounce (Pack of 3) Orange Blossom Vanilla made with Essential Oils for Men and Women**EO**$23.43**922 rev1y ago](https://www.amazon.com/dp/B0F22VCG3V) [**EO Deodorant Spray 4 Ounce (Pack of 3) Rose Lemon made with Essential Oils for Men and Women**EO**$24.25**922 rev1y ago](https://www.amazon.com/dp/B0F22TS6XB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EO Deodorant Spray 4 Ounce (Pack of 3) Rose Lemon made with Essential Oils for Men and Women**EO**$24.25**4.4★**▲ 58%**](https://www.amazon.com/dp/B0F22TS6XB) [**eos Cashmere Body Mist Vanilla Cashmere soft musk cozy caramel hair mist body spray for women moisturizing hyaluronic acid body spray vegan cruelty-free 6 fl oz**eos**$12.52**4.6★**▲ 52%**](https://www.amazon.com/dp/B0FM2CCBS1) [**EO Deodorant Spray 4 Ounce (Pack of 3) Jasmine Verbena made with Essential Oils for Men and Women**EO**$23.23**4.4★**▲ 40%**](https://www.amazon.com/dp/B0F22WH2H5) [**EO Deodorant Spray Natural Rose And Lemon 4 Fl Oz**EO**$7.58**4.5★**▲ 13%**](https://www.amazon.com/dp/B0843H7GD3) [**EO Organic Lavender Deodorant Spray 4 Fl Oz**EO**$8.67**4.4★**— 9%**](https://www.amazon.com/dp/B007762NQE)
**~~View all trending →~~**
## **What buyers say about eos deodorant**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**70%
*“Clean smell”*
**Soft Feel**5%
*“makes your skin super soft”*
**Quality-Overall**3%
*“Great quality- soft”*
**Durability**3%
*“It is lightweight longevity”*
**Value For Money**2%
*“Definitely worth the price”*
**Moist/Dry**2%
*“Moisturizing & Smells Great”*
**Advertised Vs Actual Product**2%
*“As Advertised”*
**Efficiency**1%
*“Secret deodorant works well”*
**Size-Overall**1%
*“decent size as well”*
**Allergies**1%
*“No irritation at all”*
### **What buyers complain about **
**Smell**41%
*“Bad smell”*
**Durability**9%
*“not lasting”*
**Alcohol Content**6%
*“Smells like alcohol”*
**Motor Power**3%
*“Faulty Pump”*
**Ease Of Use**3%
*“I couldnt the pushy thing to work”*
**Functionality-Overall**2%
*“Doesnt work”*
**Value For Money**2%
*“Waste of money”*
**Leak-Proof**2%
*“Bottle leaks a bit”*
**Quality-Overall**2%
*“The bottle quality isnt all that great”*
**Allergies**2%
*“if anything I almost feel like I get more irritation”*
### **Top return reasons **
**Motor Power**34%
**Smell**34%
**Functionality-Overall**6%
**Leak-Proof**5%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Size-Overall**2%
**Oily/Greasy**1%
**Value For Money**1%
**Dispensing Mechanism**1%
## **Common questions**
- **Is eos deodorant profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the eos deodorant niche?**
- 3 brands and 606 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eos deodorant?**
- Top complaints mined from reviews: Smell, Durability, Alcohol Content. The return rate is 0.3%.
- **What does it cost to enter the eos deodorant niche?**
- Listings span $7.37–$24.25; the average listing price is $14.87 (sweet spot $15–$100). The average incumbent carries 1,914 reviews — the moat a new listing must climb.
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