---
title: "Enzyme Powder Face Wash — $141K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/enzyme-powder-face-wash"
last_updated: "2026-08-11T07:02:43.662Z"
locale: en
meta:
description: "Niche score 51/100 · $141K/yr market · 212K searches/yr · $15.91 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $141K/yr market · 212K searches/yr · $15.91 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Enzyme Powder Face Wash — $141K/yr Amazon US Niche (2026) - Flapen"
---
# **enzyme powder face wash**
**Worth a look**
Shows low returns (0.7%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 31Growth 34Conversion 52Competition 44Returns 96Price range 77Avg price 77Brand share 71Review moat 41Quality gap 27
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.53–$34.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,362.26**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$141K**
$141K/yr · 212K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, enzyme powder face wash is a $141K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Apr–Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **enzyme powder face wash market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$127K–$159K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#385**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**62%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**31%**
- ANUA17% - Dermalogica17% - BY WISHTREND12% - TONYMOLY9% - TIRTIR8% - Dr. Ceuracle7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.0% search growth over the last 90 days.
40K30KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Sep, Oct · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/enzyme-powder-face-wash/trend)
## **Top enzyme powder face wash search terms**
- **enzyme powder**41K/yr+18.8%4.0% conv. - **enzyme powder face wash**26K/yr+19.0%5.3% conv. - **enzyme face wash**18K/yr+23.5%2.6% conv. - **powder face wash**14K/yr+8.1%3.2% conv. - **enzyme cleanser**12K/yr+1.6%2.2% conv. - **exfoliating powder**12K/yr+12.9%4.3% conv. - **powder exfoliant for face**11K/yr-11.1%5.3% conv. - **wishtrend**12K/yr-12.7%1.7% conv. - **rice powder exfoliator for face**10K/yr-8.7%4.7% conv. - **by wishtrend**10K/yr-7.4%1.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/enzyme-powder-face-wash/search-terms)
## **Top enzyme powder face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$14K15%$21K20%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ANUA Rice Enzyme Brightening Cleansing Powder Exfoliating Powder-to-Foam Cleanser Smooth Texture & Clarity Hydrating & Gentle Formula Korean Skincare 1.41 fl.oz**ANUA**$15.05**4.6★3,062 rev](https://www.amazon.com/dp/B0D59WLP96) [2**Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz**Dermalogica**$19.45**4.6★13,251 rev](https://www.amazon.com/dp/B001VMJSCW) [3**BY WISHTREND Green Tea Powder Wash - Korean Face Cleanser for Pore & Blackhead Care Boseong Green Tea & Papain Enzyme 0.00 Irritation for Sensitive Skin 3.88 Oz**BY WISHTREND**$20.31**4.6★1,113 rev](https://www.amazon.com/dp/B09H73T814) [4**TONYMOLY Im Rice Exfoliating Enzyme Cleanser Rice Powder Face Wash & Papaya Enzyme Scrub Gentle AHA Brightening Mask for Smooth Radiant Skin 50g**TONYMOLY**$12.38**4.4★1,721 rev](https://www.amazon.com/dp/B08N335GXN) [5**TIRTIR Hydro Boost Enzyme Cleansing Powder 2.64 Oz**TIRTIR**$13.73**4.6★906 rev](https://www.amazon.com/dp/B0CYZQY3CT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LE GUSHE Rice Face Wash Powder Cleanser for Gentle Skin Exfoliation Korean Skincare Enzyme Powder Face Wash Foamy Rice Exfoliator for Skin 40g**LE GUSHE**$9.75**36 rev1y ago](https://www.amazon.com/dp/B0FB54G7VK) [**ELEMIS Dynamic Resurfacing Facial Wash - Gentle Travel Size Daily Gel Cleanser - Enzyme-Powered Skin Refining Formula - Sensitive Skin Friendly - 30ml**ELEMIS**$10.25**4,363 rev1y ago](https://www.amazon.com/dp/B0F4MM9FJH) [**NATURECLASS R60 Rice Enzyme Face Wash Powder Exfoliating Facial Cleanser with Rice Bran Extract Gentle Powder Wash for Sensitive Skin Deep Pore Care Korean Skin Care Fragrance Free 1.76oz**NATURECLASS**$13.47**126 rev1y ago](https://www.amazon.com/dp/B0DS42T7KW) [**ANUA Rice Enzyme Brightening Cleansing Powder Exfoliating Powder-to-Foam Cleanser Smooth Texture & Clarity Hydrating & Gentle Formula Korean Skincare 1.41 fl.oz**ANUA**$15.05**3,062 rev2y ago](https://www.amazon.com/dp/B0D59WLP96) [**TIRTIR Hydro Boost Enzyme Cleansing Powder 2.64 Oz**TIRTIR**$13.73**906 rev2y ago](https://www.amazon.com/dp/B0CYZQY3CT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LE GUSHE Rice Face Wash Powder Cleanser for Gentle Skin Exfoliation Korean Skincare Enzyme Powder Face Wash Foamy Rice Exfoliator for Skin 40g**LE GUSHE**$9.75**4.7★**▲ 307%**](https://www.amazon.com/dp/B0FB54G7VK) [**ELEMIS Dynamic Resurfacing Facial Wash - Gentle Travel Size Daily Gel Cleanser - Enzyme-Powered Skin Refining Formula - Sensitive Skin Friendly - 30ml**ELEMIS**$10.25**4.6★**▲ 170%**](https://www.amazon.com/dp/B0F4MM9FJH) [**NATURECLASS R60 Rice Enzyme Face Wash Powder Exfoliating Facial Cleanser with Rice Bran Extract Gentle Powder Wash for Sensitive Skin Deep Pore Care Korean Skin Care Fragrance Free 1.76oz**NATURECLASS**$13.47**4.8★**▲ 26%**](https://www.amazon.com/dp/B0DS42T7KW) [**Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder Natural Deodorizer with Bio Active Enzymes Detergent Additive Eliminator for Sweat Oil Blood - 64 Loads**ACTIVE**$18.41**4.7★**▲ 25%**](https://www.amazon.com/dp/B0CJH9DRM6) [**Dermalogica Daily Superfoliant - Deep Pore Face Scrub - Powder Exfoliator that Gently Smoothes and Brightens Skin Fighting Triggers Known To Accelerate Skin Aging 0.45 oz**Dermalogica**$19.18**4.6★**▲ 17%**](https://www.amazon.com/dp/B01MUZYZWN)
**~~View all trending →~~**
## **What buyers say about enzyme powder face wash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**17%
*“Smells good”*
**Quality-Overall**11%
*“Great product and results”*
**Soft Feel**9%
*“Leaves skin soft”*
**Cleansing**8%
*“It cleanses well”*
**Ease Of Cleaning**6%
*“cleans really well”*
**Efficiency**6%
*“Works Well”*
**Suitability Combination Skin**4%
*“Good for sensitive skin”*
**Washability**4%
*“I think it boosts the washing ability quite well”*
**Value For Money**4%
*“Good value”*
**Advertised Vs Actual Product**4%
*“As advertised”*
### **What buyers complain about **
**Smell**21%
*“Kinda smelly”*
**Value For Money**7%
*“Not worth the price”*
**Functionality-Overall**6%
*“Didnt work as hoped”*
**Stain Resistance**6%
*“Stain didnt come off”*
**Ease Of Cleaning**4%
*“just did not seem to get my clothes clean”*
**Size-Overall**4%
*“Bottle is a pretty small”*
**Allergies**3%
*“Itchy”*
**Moist/Dry**2%
*“not especially moisturizing”*
**Washability**2%
*“can't wash laundry without it”*
**Skin Health**2%
*“its horrible on my skin”*
### **Top return reasons **
**Functionality-Overall**15%
**Leak-Proof**14%
**Advertised Vs Actual Product**14%
**Size-Overall**10%
**Smell**7%
**Product Condition**6%
**Value For Money**5%
**Texture/Consistency-Overall**4%
**Skin Health**3%
**Moist/Dry**2%
## **Common questions**
- **Is enzyme powder face wash profitable to sell on Amazon United States?**
- The niche generates $141K/yr across 19 tracked products. 90-day search growth is +7.0%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the enzyme powder face wash niche?**
- 16 brands and 37 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in enzyme powder face wash?**
- Top complaints mined from reviews: Smell, Value For Money, Functionality-Overall. The return rate is 0.7%.
- **When does demand for enzyme powder face wash peak?**
- Demand peaks in Apr–Sep–Oct; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the enzyme powder face wash niche?**
- Listings span $9.53–$34.47; the average listing price is $15.91 (sweet spot $15–$100). The average incumbent carries 2,362 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)