---
title: "Trend — emulsion de scott - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/emulsion-de-scott/trend"
last_updated: "2026-08-11T08:43:04.934Z"
locale: en
meta:
  description: "Niche score 40/100 · $130K/yr market · 189K searches/yr · $16.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $130K/yr market · 189K searches/yr · $16.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — emulsion de scott - Flapen"
---

# **emulsion de scott**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 18Conversion 53Competition 26Returns 100Price range 67Avg price 78Brand share 0Review moat 85Quality gap 27

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****300.8**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$16.04**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$10.02–$25.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$130K**

$130K/yr · 189K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-13.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend