---
title: "Emu Oil — $824K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/emu-oil"
last_updated: "2026-08-11T02:52:00.152Z"
locale: en
meta:
description: "Niche score 57/100 · $824K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $824K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Emu Oil — $824K/yr Amazon US Niche (2026) - Flapen"
---
# **emu oil**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 74Growth 22Conversion 91Competition 40Returns 98Price range 83Avg price 95Brand share 44Review moat 34Quality gap 25
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.16**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$8.03–$53.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$824K**
$824K/yr · 327K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,056.67**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, emu oil is a $824K/yr Amazon United States market (327K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **emu oil market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$695K–$926K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#1,650**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**36**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**15%**
- Pro Emu25% - Pomberries19% - Everyday Beauty Helping You Feel Beautiful Inside And Out17% - Dr Adorable12% - Leven Rose6% - BLUE-EMU6% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
13K8KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/emu-oil/trend)
## **Top emu oil search terms**
- **emu oil**250K/yr-6.3%9.1% conv. - **emu oil pure organic**13K/yr+62.6%9.5% conv. - **emu oil for skin healing**19K/yr+1.7%8.6% conv. - **pure emu oil**6K/yr-2.7%6.7% conv. - **emu oil for skin**7K/yr+0.3%7.8% conv. - **emu oil organic**18K/yr-75.6%7.1% conv. - **organic emu oil**6K/yr-24.4%7.1% conv. - **thunder ridge emu oil**3K/yr-30.6%3.5% conv. - **emu oul**2K/yr-11.0%10.2% conv. - **walkabout emu oil**2K/yr-10.2%1.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/emu-oil/search-terms)
## **Top emu oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$41K10%$82K15%$124K20%$165K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pomberries Emu Oil 100% Pure Australian Emu Oil for Skin 4 fl oz**Pomberries**$15.04**4.7★358 rev](https://www.amazon.com/dp/B0DVBB2RY1) [2**Pro Emu OIL (4 oz) All Natural Emu Oil - AEA Certified - Made In USA - Best All Natural Oil for Face Skin Hair and Nails.**Pro Emu**$15.51**4.6★2,736 rev](https://www.amazon.com/dp/B001DKF08S) [3**Pure Australian Emu Oil - All Natural 6X Refined for Face Skin and Hair - Highly Effective Hydration for Sensitive Skin & Hair Growth Perfect for Scars & Blemishes - 1 Fl Oz Glass Bottle & Dropper**Everyday Beauty Helping You Feel Beautiful Inside And Out**$8.03**4.6★790 rev](https://www.amazon.com/dp/B0CMJRFC1Z) [4**PRO EMU OIL (2 oz) All Natural Emu Oil - AEA Certified - Made In USA - Best All Natural Oil for Face Skin Hair and Nails.**Pro Emu**$8.37**4.6★3,805 rev](https://www.amazon.com/dp/B01MZ76ZZ5) [5**Leven Rose Emu Oil 100% Pure Natural Hair Strengthener Anti Aging Skin Moisturizer 4 oz**Leven Rose**$18.49**4.6★5,697 rev](https://www.amazon.com/dp/B00JHTUE3I)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Emu Joy Emu Oil - Pure Fully Refined Emu Oil for Skin & Body - Fast Absorbing Non Greasy Conditioning Oil - Fragrance Free - Sensitive Eczema & Psoriasis Prone Skin - 1 fl oz**Emu Joy**$34.39**487 rev1y ago](https://www.amazon.com/dp/B0F94N7PBW) [**Pomberries Emu Oil 100% Pure Australian Emu Oil for Skin 4 fl oz**Pomberries**$15.04**358 rev1y ago](https://www.amazon.com/dp/B0DVBB2RY1) [**Pure Australian Emu Oil - All Natural 6X Refined for Face Skin and Hair - Highly Effective Hydration for Sensitive Skin and Hair Growth - Perfect for Scars and Blemishes - 2 Fl Oz**Everyday Beauty Helping You Feel Beautiful Inside And Out**$10.01**790 rev2y ago](https://www.amazon.com/dp/B0CV77LY27) [**Pure Australian Emu Oil - All Natural 6X Refined for Face Skin and Hair - Highly Effective Hydration for Sensitive Skin & Hair Growth Perfect for Scars & Blemishes - 1 Fl Oz Glass Bottle & Dropper**Everyday Beauty Helping You Feel Beautiful Inside And Out**$8.03**790 rev2y ago](https://www.amazon.com/dp/B0CMJRFC1Z) [**Teak Naturals 24K Gold Emu Oil Organic Australian Emu Oil 4 oz Gold Line Series Skin Moisturizer for Dry Skin Hair Treatment Reduces Wrinkles**Teak Naturals**$19.95**430 rev9y ago](https://www.amazon.com/dp/B01MQDVGJJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr Adorable - 8 oz - Creamy Emu Oil - 100% Pure Natural Organic**Dr Adorable**$21.94**4.8★**▲ 42%**](https://www.amazon.com/dp/B0BL8BK29M) [**Pure Australian Emu Oil - All Natural 6X Refined for Face Skin and Hair - Highly Effective Hydration for Sensitive Skin and Hair Growth - Perfect for Scars and Blemishes - 2 Fl Oz**Everyday Beauty Helping You Feel Beautiful Inside And Out**$10.01**4.6★**▲ 24%**](https://www.amazon.com/dp/B0CV77LY27) [**Pro Emu OIL (4 oz) All Natural Emu Oil - AEA Certified - Made In USA - Best All Natural Oil for Face Skin Hair and Nails.**Pro Emu**$15.51**4.6★**▲ 16%**](https://www.amazon.com/dp/B001DKF08S) [**100% Pure Montana Emu Oil Montana Emu Ranch Co. 2 oz Liquid**Montana Emu Ranch**$27.38**4.6★**▲ 14%**](https://www.amazon.com/dp/B0026X8L46) [**Pure Australian Emu Oil - All Natural 6X Refined for Face Skin and Hair - Highly Effective Hydration for Sensitive Skin & Hair Growth Perfect for Scars & Blemishes - 1 Fl Oz Glass Bottle & Dropper**Everyday Beauty Helping You Feel Beautiful Inside And Out**$8.03**4.6★**▲ 12%**](https://www.amazon.com/dp/B0CMJRFC1Z)
**~~View all trending →~~**
## **What buyers say about emu oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**14%
*“The moisturizing”*
**Quality-Overall**14%
*“Very high quality”*
**Value For Money**8%
*“reasonably priced”*
**Joint Pain**7%
*“Good for joint pain”*
**Soft Feel**7%
*“Feels so good”*
**Smell**5%
*“Odorless and true relief”*
**Allergies**5%
*“does not irritate my very sensitive skin”*
**Efficiency**4%
*“I think that it's effective”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Oily/Greasy**3%
*“The oil absorbed nicely without feeling heavy or greasy, even on such a small and sensitive area”*
### **What buyers complain about **
**Pain Relief-Overall**13%
*“Knee pain”*
**Functionality-Overall**13%
*“not effective for me”*
**Smell**8%
*“This product has a definite odor”*
**Allergies**6%
*“I have extremely dry skin with unbearable itching”*
**Joint Pain**6%
*“go nothing out of this for osteo-arthritis in hands”*
**Oily/Greasy**5%
*“I find it too greasy to use on my face”*
**Color**4%
*“No color”*
**Leak-Proof**3%
*“My problem is that the lid leaks down the side of the bottle every time I use it”*
**Moist/Dry**3%
*“my elbows are so dry”*
**Skin Health**3%
*“Did nothing for my skin”*
### **Top return reasons **
**Functionality-Overall**19%
**Leak-Proof**17%
**Advertised Vs Actual Product**11%
**Smell**10%
**Oily/Greasy**8%
**Joint Pain**5%
**Size-Overall**4%
**Value For Money**3%
**Moist/Dry**2%
**Ingredients-Overall**2%
## **Common questions**
- **Is emu oil profitable to sell on Amazon United States?**
- The niche generates $824K/yr across 18 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the emu oil niche?**
- 13 brands and 36 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in emu oil?**
- Top complaints mined from reviews: Pain Relief-Overall, Functionality-Overall, Smell. The return rate is 0.4%.
- **When does demand for emu oil peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the emu oil niche?**
- Listings span $8.03–$53.43; the average listing price is $23.16 (sweet spot $15–$100). The average incumbent carries 3,057 reviews — the moat a new listing must climb.
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