---
title: "Empty Makeup Containers — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/empty-makeup-containers"
last_updated: "2026-08-11T01:33:12.802Z"
locale: en
meta:
description: "Niche score 50/100 · $122K/yr market · 356K searches/yr · $11.37 avg price. Soft demand (-12.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $122K/yr market · 356K searches/yr · $11.37 avg price. Soft demand (-12.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Empty Makeup Containers — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **empty makeup containers**
**Worth a look**
Shows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-12.3% this quarter) keeps it on the watch list.
Market size 28Growth 19Conversion 38Competition 82Returns 72Price range 61Avg price 45Brand share 95Review moat 49Quality gap 27
**Brand share**
**Incredible****38%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.38–$31.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,585.49**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$11.37**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$122K**
$122K/yr · 356K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, empty makeup containers is a $122K/yr Amazon United States market (356K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **empty makeup containers market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$91K–$114K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#74**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**38%**
Top 20: 81%
**Top-5 click share**
**33%**
Top 20: 70%
**Open market**
**57%**
- Patelai12% - Miayon9% - USRommaner6% - Tecohouse6% - Mluchee5% - ZEJIA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — -12.3% search growth over the last 90 days.
9K7KHoliday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/empty-makeup-containers/trend)
## **Top empty makeup containers search terms**
- **lotion jar**33K/yr-21.2%1.9% conv. - **refillable cosmetic jars**26K/yr-4.8%1.2% conv. - **cosmetic containers**30K/yr-2.4%0.9% conv. - **cosmetic jars**29K/yr-10.5%1.6% conv. - **cream container**24K/yr-12.6%2.3% conv. - **lotion containers with lids**19K/yr+25.1%2.0% conv. - **cosmetic jars with lids**24K/yr-15.0%1.6% conv. - **small lotion containers**18K/yr-6.5%2.7% conv. - **lotion jars with lids**15K/yr-6.9%2.1% conv. - **glass cosmetic jars with lids**18K/yr-18.1%1.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/empty-makeup-containers/search-terms)
## **Top empty makeup containers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Patelai 4 Pieces Round Wide-mouth Leak Proof Plastic Container Jars with Lids for Travel Storage Makeup Beauty Products Face Creams Oils Salves Ointments DIY Making(1 Ounce White)**Patelai**$6.91**4.5★4,831 rev](https://www.amazon.com/dp/B08JLWM5GN) [2**Miayon 6Pcs Glass Lotion Cream Container with Lid Refillable Empty Sample Cosmetic Jar for Makeup Scrub Cream Toiletries Home Travel (Clear 15ml 30ml 50ml)**Miayon**$9.36**4.6★467 rev](https://www.amazon.com/dp/B0C68PQHQ9) [3**Airless Pump Jar - 0.5 Oz Lotion Dispenser with Pump Travel Container for Skincare Refillable Empty Jars Vacuum Bottle for Moisturizer Skincare Makeup**Mluchee**$4.38**4.2★1,179 rev](https://www.amazon.com/dp/B0C2T2R1TF) [4**4 Pack 8 OZ Plastic Jars Round Cosmetic Container with Lids Wide Mouth Soft Slime Jars for Lotion Hand Cream Ointments Makeup Body Butter Rhinestone Samples Pot Travel Make Up Storage (Grey)**USRommaner**$8.90**4.7★304 rev](https://www.amazon.com/dp/B0D8J573PB) [5**10pcs Small Travel Containers Black Sample Jars with Screw Lids 5 Size 3/5/10/15/20 Gram 12pcs Labels and 2pcs Mini Disposable Spatula Makeup Sample Containers BPA Free**ZEJIA**$5.03**4.2★1,852 rev](https://www.amazon.com/dp/B07DW11V2H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**4oz Amber Glass Jars with Lids Cosmetic Containers with Inner Liners for Creams Lotions Body Scrubs Salve Jars 4 Pack**DOKIBI**$9.96**62 rev5mo ago](https://www.amazon.com/dp/B0G434D1RX) [**TakeToday Travel Containers for Toiletries 2oz 4 Pack Apricot**TakeToday**$9.41**282 rev1y ago](https://www.amazon.com/dp/B0FDQDVTNM) [**TakeToday Travel Containers for Toiletries 2oz 4 Pack Apricot**TakeToday**$12.79**282 rev1y ago](https://www.amazon.com/dp/B0FDQHMD8G) [**UPBUD Amber 2oz Glass Jars with Lids - 24 Pack Brown Small Cosmetic Containers with Stickers & 2 Spoons Wide-Round Smooth Mouth Sealable for Creams Lotions Body Butter Travel Samples**UPBUD**$23.80**299 rev1y ago](https://www.amazon.com/dp/B0DX6R5GNM) [**Mrsdry Travel Containers for Toiletries 4 Pack TSA Approved Travel Size Toiletries Portable Size Containers With Clear Bag Leak Proof Silicone Jars Essentials Creams Jars Carrying Small Items**Mrsdry**$9.27**820 rev1y ago](https://www.amazon.com/dp/B0DJ54XCSF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4oz Amber Glass Jars with Lids Cosmetic Containers with Inner Liners for Creams Lotions Body Scrubs Salve Jars 4 Pack**DOKIBI**$9.96**4.7★**▲ 232%**](https://www.amazon.com/dp/B0G434D1RX) [**4 Pack 8 OZ Plastic Jars Round Cosmetic Container with Lids Wide Mouth Soft Slime Jars for Lotion Hand Cream Ointments Makeup Body Butter Rhinestone Samples Pot Travel Make Up Storage (Green)**USRommaner**$9.90**4.7★**▲ 162%**](https://www.amazon.com/dp/B0D8J43DG6) [**TakeToday Travel Containers for Toiletries 2oz 4 Pack Apricot**TakeToday**$12.79**4.7★**▲ 114%**](https://www.amazon.com/dp/B0FDQHMD8G) [**Panxxsen 20 Pack 4oz Clear Plastic Jars with Lids 115ml Wide-Mouth Refillable Storage Containers Empty Round Containers for Candy Beads Lotion Slime Making and Food Storage**Panxxsen**$9.92**4.6★**▲ 26%**](https://www.amazon.com/dp/B09TDGQB31) [**Patelai 4 Pieces Round Wide-mouth Leak Proof Plastic Container Jars with Lids for Travel Storage Makeup Beauty Products Face Creams Oils Salves Ointments DIY Making(1 Ounce White)**Patelai**$6.91**4.5★**▲ 21%**](https://www.amazon.com/dp/B08JLWM5GN)
**~~View all trending →~~**
## **What buyers say about empty makeup containers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Perfect size for traveling”*
**Quality-Overall**17%
*“Great quality containers”*
**Advertised Vs Actual Product**7%
*“As described”*
**Leak-Proof**7%
*“does not leak”*
**Value For Money**6%
*“Great purchase”*
**Ease Of Use**6%
*“handy”*
**Durability**4%
*“The material feels durable and reusable, so its definitely worth it”*
**Storage Capacity**4%
*“Great Space Saver”*
**Portability**3%
*“They are very portable”*
**Color**3%
*“the color is cute”*
### **What buyers complain about **
**Leak-Proof**31%
*“They leak”*
**Size-Overall**14%
*“Size smaller”*
**Durability**8%
*“did not last”*
**Quality-Overall**5%
*“the lids are poor quality”*
**Material Quality**3%
*“Material”*
**Smell**2%
*“DISGUSTING SMELL”*
**Strength**2%
*“Not sturdy”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
**Ease Of Cleaning**1%
*“But Tough to Clean”*
**Moist/Dry**1%
*“then the storage bags would be all wet”*
### **Top return reasons **
**Size-Overall**76%
**Leak-Proof**4%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Material Quality**3%
**Quality-Overall**3%
**Weight Heavy**1%
**Functionality-Overall**1%
**Defective Material/Parts**1%
**Color**1%
## **Common questions**
- **Is empty makeup containers profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 57 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the empty makeup containers niche?**
- 42 brands and 47 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 38% of demand.
- **What do buyers complain about in empty makeup containers?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Durability. The return rate is 2.1%.
- **When does demand for empty makeup containers peak?**
- Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the empty makeup containers niche?**
- Listings span $4.38–$31.87; the average listing price is $11.37 (sweet spot $15–$100). The average incumbent carries 1,585 reviews — the moat a new listing must climb.
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