---
title: "Trend — empty lotion tubes - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/empty-lotion-tubes/trend"
last_updated: "2026-08-11T03:52:58.090Z"
locale: en
meta:
  description: "Niche score 60/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — empty lotion tubes - Flapen"
---

# **empty lotion tubes**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 93Growth 24Conversion 94Competition 71Returns 96Price range 70Avg price 81Brand share 5Review moat 25Quality gap 33

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.9M**

$1.9M/yr · 926K searches

**Avg price**

**Great****$17.46**

avg listing price — sweet spot $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$7.11–$33.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,222.19**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend