---
title: "Empty Lotion Tubes — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/empty-lotion-tubes"
last_updated: "2026-08-11T02:49:42.230Z"
locale: en
meta:
description: "Niche score 60/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Empty Lotion Tubes — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **empty lotion tubes**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 93Growth 24Conversion 94Competition 71Returns 96Price range 70Avg price 81Brand share 5Review moat 25Quality gap 33
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.9M**
$1.9M/yr · 926K searches
**Avg price**
**Great****$17.46**
avg listing price — sweet spot $15–$100
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$7.11–$33.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,222.19**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, empty lotion tubes is a $1.9M/yr Amazon United States market (926K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **empty lotion tubes market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.7M–$2.2M**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#286**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **81%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**126**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 91%
**Open market**
**0%**
- Aveeno54% - Pyunkang Yul20% - Eucerin9% - SKIN10049% - La Roche-Posay7% - DearKlairs2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 5.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/empty-lotion-tubes/trend)
## **Top empty lotion tubes search terms**
- **pyunkang yul**164K/yr+5.6%3.6% conv. - **aveeno face moisturizer**137K/yr-7.3%12.2% conv. - **aveeno face lotion**99K/yr-10.2%20.9% conv. - **aveeno face cream**57K/yr-12.7%8.8% conv. - **aveeno moisturizer face**28K/yr+15.3%14.6% conv. - **eucerin skin calming cream**25K/yr-11.0%19.9% conv. - **aveeno face**26K/yr-10.4%6.1% conv. - **skin1004 madagascar centella soothing cream**12K/yr+165.1%8.0% conv. - **pyunkang yul moisture cream**25K/yr-19.0%9.0% conv. - **klairs midnight blue calming cream**18K/yr-10.2%9.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/empty-lotion-tubes/search-terms)
## **Top empty lotion tubes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$75K8%$151K12%$226K16%$302K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Aveeno Daily Moisturizing Face Lotion with Soothing Prebiotic Oat Lightweight Non-Greasy Facial Moisturizer for Normal to Dry Sensitive Skin 24-Hour Moisture Fragrance-Free 5 Oz**Aveeno**$8.50**4.6★4,054 rev](https://www.amazon.com/dp/B09VVBFF1R) [2**Aveeno Positively Radiant Daily Face Moisturizer with SPF 15 Sunscreen Hydrating Face Lotion with Soy Extract to Improve Skin Tone and Texture Hypoallergenic Formula Oil-Free 4 Fl Oz**Aveeno**$16.04**4.7★5,017 rev](https://www.amazon.com/dp/B0B7Z68714) [3**SKIN1004 Centella Soothing Cream Face Moisturizer with Centella Asiatica Korean Centella Moisturizer Cream for Soothing & Skin Barrier Support Cica Gel Cream Korean Skin Care 2.53 fl.oz / 75ml**SKIN1004**$13.29**4.6★9,855 rev](https://www.amazon.com/dp/B09B221Q7K) [4**Aveeno Daily Moisturizing Face Lotion with Soothing Prebiotic Oat Gentle Lotion Nourishes Normal to Dry Skin With Moisture Sensitive Skin Fragrance-Free 12 fl. oz**Aveeno**$12.16**4.6★4,054 rev](https://www.amazon.com/dp/B0DSHTYSDP) [5**Aveeno Positively Radiant Face Moisturizer with SPF 30 Sunscreen Hydrating Facial Moisturizer with Soy Extract to Visibly Improve Skin Tone and Texture Hypoallergenic Formula Oil-Free 2.3 Fl Oz**Aveeno**$16.73**4.6★4,671 rev](https://www.amazon.com/dp/B0B7YQBVS1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SKIN1004 Madagascar Centella TECA Cream Face Moisturizer with 50X Centella TECA Technology for Post-Blemish Care & Moisture Barrier Facial Cream with TECA & PDRN Korean Skin Care 2.53 fl oz 75 ml**SKIN1004**$17.56**9,855 rev4mo ago](https://www.amazon.com/dp/B0GQB5BYJX) [**Pyunkang Yul PKY Moisture Cream for Deep Hydration with fresh finish Lightweight face moisturizer for daily use Minimal Ingredients Zero-Irritation Korean Skincare (1.69 Fl.Oz 50ml)**Pyunkang Yul**$16.17**1,126 rev1y ago](https://www.amazon.com/dp/B0F9PC87QC) [**Aveeno Daily Moisturizing Face Lotion with Soothing Prebiotic Oat Gentle Lotion Nourishes Normal to Dry Skin With Moisture Sensitive Skin Fragrance-Free 12 fl. oz**Aveeno**$12.16**4,054 rev1y ago](https://www.amazon.com/dp/B0DSHTYSDP) [**Pyunkang Yul PKY Ultimate Calming Solution Cream for Sensitive Skin with Patented Ingredients Moisturizer Intensely Calms & Soothes Redness with Cica & Tea Tree Korean Skincare (1.01 Fl. Oz 30ml)**Pyunkang Yul**$7.11**1,481 rev2y ago](https://www.amazon.com/dp/B0CQ3YGZVV) [**Pyunkang Yul PKY Calming Moisture Nourishing Cream Instantly Soothes Sensitive Skin Face Moisturizer for Healthy Skin Vitality with Collagen Vegan Korean Skincare (1.69 Fl. Oz 50ml)**Pyunkang Yul**$13.72**635 rev3y ago](https://www.amazon.com/dp/B0BVM2HFJB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SKIN1004 Madagascar Centella TECA Cream Face Moisturizer with 50X Centella TECA Technology for Post-Blemish Care & Moisture Barrier Facial Cream with TECA & PDRN Korean Skin Care 2.53 fl oz 75 ml**SKIN1004**$17.56**4.6★**▲ 281%**](https://www.amazon.com/dp/B0GQB5BYJX) [**Pyunkang Yul PKY Moisture Cream for Deep Hydration with fresh finish Lightweight face moisturizer for daily use Minimal Ingredients Zero-Irritation Korean Skincare (1.69 Fl.Oz 50ml)**Pyunkang Yul**$16.17**4.4★**▲ 200%**](https://www.amazon.com/dp/B0F9PC87QC) [**La Roche-Posay Toleriane Dermallergo Ultra Soothing Repair Face Moisturizer for Sensitive Skin Gentle Moisturizing Face Cream for Dry Skin Packaging May Vary Formerly Toleriane Ultra**La Roche-Posay**$30.63**4.6★**▲ 63%**](https://www.amazon.com/dp/B004JKNYL4) [**Pyunkang Yul PKY Essence Toner for Barrier Rebuilding Highly Concentrated Essence Facial Toner Minimal Ingredients Zero-Irritation Korean Skincare (6.8 Fl. Oz 200ml)**Pyunkang Yul**$15.57**4.6★**▲ 42%**](https://www.amazon.com/dp/B06ZZK3YJY) [**Pyunkang Yul PKY Calming Moisture Nourishing Cream Instantly Soothes Sensitive Skin Face Moisturizer for Healthy Skin Vitality with Collagen Vegan Korean Skincare (1.69 Fl. Oz 50ml)**Pyunkang Yul**$13.72**4.6★**▲ 42%**](https://www.amazon.com/dp/B0BVM2HFJB)
**~~View all trending →~~**
## **What buyers say about empty lotion tubes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**22%
*“Lightweight moisturizer”*
**Suitability Combination Skin**9%
*“Perfect for combination skin”*
**Soft Feel**9%
*“Glides on smooth”*
**Quality-Overall**8%
*“Excellent product”*
**Suitability Dry Skin**5%
*“An Everyday Essential for Dry Skin”*
**Smell**4%
*“Very mild scent”*
**Allergies**4%
*“Does not irritate”*
**Absorbency**4%
*“Absorbs great”*
**Value For Money**4%
*“Worth It”*
**Weight Light**4%
*“A very lightweight facial moisturizer”*
### **What buyers complain about **
**Allergies**10%
*“My skin was itchy”*
**Moist/Dry**9%
*“Not really hydrating”*
**Smell**8%
*“Chemical smell”*
**Skin Health**5%
*“Feels like it burns my skin”*
**Suitability Dry Skin**5%
*“Might not be the best if you have dry skin”*
**Size-Overall**5%
*“The container is small”*
**Sensitivity-Overall**4%
*“Bad for sensitive skin”*
**Functionality-Overall**3%
*“Didn't work hardly at all”*
**Value For Money**3%
*“it is expensive”*
**Thickness**3%
*“is a lot thinner than I thought it would be”*
### **Top return reasons **
**Moist/Dry**12%
**Advertised Vs Actual Product**9%
**Smell**9%
**Size-Overall**9%
**Functionality-Overall**7%
**Product Condition**7%
**Value For Money**6%
**Leak-Proof**6%
**Skin Health**4%
**Suitability Dry Skin**4%
## **Common questions**
- **Is empty lotion tubes profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the empty lotion tubes niche?**
- 6 brands and 126 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in empty lotion tubes?**
- Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.8%.
- **When does demand for empty lotion tubes peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 5.4× the quietest.
- **What does it cost to enter the empty lotion tubes niche?**
- Listings span $7.11–$33.70; the average listing price is $17.46 (sweet spot $15–$100). The average incumbent carries 4,222 reviews — the moat a new listing must climb.
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