---
title: "Empty Lotion Bottles — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/empty-lotion-bottles"
last_updated: "2026-08-06T01:41:58.434Z"
locale: en
meta:
description: "Niche score 52/100 · $72K/yr market · 165K searches/yr · $11.23 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $72K/yr market · 165K searches/yr · $11.23 avg price. A small market ($72K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Empty Lotion Bottles — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **empty lotion bottles**
**Worth a look**
Shows no brand lock-in (top 5 brands take 33% of clicks), but a small market ($72K/yr) keeps it on the watch list.
Market size 18Growth 21Conversion 49Competition 86Returns 82Price range 69Avg price 44Brand share 96Review moat 43Quality gap 30
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$4.63–$37.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$11.23**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,242.54**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$72K**
$72K/yr · 165K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, empty lotion bottles is a $72K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 33% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **empty lotion bottles market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$67K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#114**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**56 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**33%**
Top 20: 78%
**Top-5 click share**
**29%**
Top 20: 68%
**Open market**
**63%**
- ljdeals9% - UMETASS7% - Vivaplex7% - ZALUJMUS5% - KREMORV5% - VitalUp5%
## **Demand**
Weekly Amazon search volume, last 24 weeks — -7.8% search growth over the last 90 days.
4K3KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/empty-lotion-bottles/trend)
## **Top empty lotion bottles search terms**
- **empty lotion bottles**35K/yr-14.1%3.3% conv. - **body oil bottle**15K/yr+15.1%1.4% conv. - **oil pump bottle**17K/yr-5.3%3.0% conv. - **body oil container**12K/yr+8.4%2.4% conv. - **pump bottle for oil**12K/yr-17.7%5.5% conv. - **body oil bottles empty**10K/yr-14.3%1.2% conv. - **reusable lotion bottle**9K/yr-20.9%2.3% conv. - **lotion squeeze bottle**8K/yr-5.7%1.9% conv. - **lotion bottles squeeze**10K/yr-10.5%1.9% conv. - **empty lotion bottle**6K/yr+33.1%3.9% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/empty-lotion-bottles/search-terms)
## **Top empty lotion bottles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ljdeals 16 oz Clear Plastic Empty Bottles with Black Disc Top Caps Squeezable Refillable Containers for Shampoo Lotions Cream and more Pack of 2 BPA Free Made in USA**ljdeals**$8.13**4.6★732 rev](https://www.amazon.com/dp/B0D5C3N26T) [2**Vivaplex Large 16 oz Amber Glass Bottles with Black Lotion Pumps - 2 pk**Vivaplex**$10.04**4.5★3,920 rev](https://www.amazon.com/dp/B01N2K85O3) [3**UMETASS 6.8oz Squeeze Bottles with Flip Cap Refillable Plastic Travel Bottles for Creams Lotion Shampoo Conditioner (2 Pcs)**UMETASS**$5.92**4.6★2,376 rev](https://www.amazon.com/dp/B0BK88FKQT) [4**ZALUJMUS Travel Bottle 3 Pcs Leak Proof Refillable Squeezable Containers Set(60 ml) with Label and Transparent Carry Bag for Liquid Shampoos Soap and Toiletries. (Multicolor)**ZALUJMUS**$5.98**4.6★764 rev](https://www.amazon.com/dp/B09CYR8BDL) [5**TSA Approved Travel Bottles Set for Toiletries Travel Size Containers Kit 4 Pack Portable Leak Proof Refillable Squeeze Cosmetic Airplane Essential Shampoo Hair Conditioner Body Lotion Bath Shower Gel**Craftisan**$5.06**4.5★3,269 rev](https://www.amazon.com/dp/B0BGJB11RH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Travel Pump Bottle 2pcs Cosmetic Pump Container for Cream Essential Oils**KREMORV**$6.35**90 rev11mo ago](https://www.amazon.com/dp/B0FLX3JYWP) [**Empty Pump Bottles Dispenser 2 Pack 300ml/10.15oz. Clear Plastic Pump Bottle Dispenser for Essential Oil Soap Lotion Shampoo**Aurnoet**$6.98**330 rev1y ago](https://www.amazon.com/dp/B0F21MN7S6) [**Plastic Pump Bottles Dispenser 2 Pack 10oz Clear Refillable Pump Bottle**KREMORV**$7.00**668 rev1y ago](https://www.amazon.com/dp/B0F13JQ5DX) [**ljdeals 8 oz Amber Plastic Empty Bottles with Black Disc Top Caps Refillable Containers for Shampoo Lotions Cream and More BPA Free Pack of 2 Made in USA**ljdeals**$6.78**110 rev1y ago](https://www.amazon.com/dp/B0DRW8LBF3) [**Homepicker 10 oz Small Amber Glass Soap Dispenser with Pump Glass Pump Bottle for Lotion Body Oil 300ml Hand and Dish Soap Dispensers Set with Storage Caps Labels - 2 Pack**HomePicker**$9.05**107 rev1y ago](https://www.amazon.com/dp/B0DCTJH2F2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plastic Pump Bottles Dispenser 2 Pack 10oz Clear Refillable Pump Bottle**KREMORV**$7.00**4.5★**▲ 117%**](https://www.amazon.com/dp/B0F13JQ5DX) [**AOZITA 4 Pcs 1 oz Golden Cap Clear Dropper Bottles (30ml) with 1 Funnel & 4 Labels - Glass Tincture Bottles with Eye Droppers - Leakproof Essential Oil Bottles for Health Personal Care & Beauty**AOZITA**$6.02**4.5★**▲ 62%**](https://www.amazon.com/dp/B0CB7HYC7D) [**Homepicker 10 oz Small Amber Glass Soap Dispenser with Pump Glass Pump Bottle for Lotion Body Oil 300ml Hand and Dish Soap Dispensers Set with Storage Caps Labels - 2 Pack**HomePicker**$9.05**4.6★**▲ 50%**](https://www.amazon.com/dp/B0DCTJH2F2) [**Bumobum Glass Bottle with Dropper 4 oz Pink Tincture Bottle for Essential Oils with Labels and Funnels 2 Pack Eye Dropper Bottles with Golden Top (Unbreakable Plastic Eye Dropper with Measurements)**Bumobum**$8.90**4.7★**▲ 38%**](https://www.amazon.com/dp/B0B56HD958) [**PrettyCare 4 Pack Amber Glass Oil Roller Bottles for Essential Oils 10ml Roll On Bottles with Stainless Steel Roller Ball Leak-Proof Perfume Travel Refillable Bottle Empty Beauty & Personal Care**PrettyCare**$6.40**4.6★**▲ 35%**](https://www.amazon.com/dp/B0B9GHVLDK)
**~~View all trending →~~**
## **What buyers say about empty lotion bottles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“the quality is actually really solid”*
**Size-Overall**12%
*“Great fit”*
**Ease Of Use**12%
*“Ease of Use”*
**Advertised Vs Actual Product**10%
*“As Described”*
**Value For Money**8%
*“Fair price”*
**Leak-Proof**6%
*“Leakproof so far”*
**Portability**5%
*“Great Portable Containers”*
**Color**4%
*“Loved the different colors”*
**Durability**4%
*“Seems like the containers are durable”*
**Efficiency**3%
*“Very effective”*
### **What buyers complain about **
**Leak-Proof**28%
*“Not leak proof”*
**Size-Overall**10%
*“Too big”*
**Quality-Overall**9%
*“Awful quality”*
**Ease Of Use**4%
*“Hard to use”*
**Functionality-Overall**4%
*“It doesnt work right”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Durability**2%
*“Broke After One Use”*
**Value For Money**2%
*“Cheaper than cheap”*
**Strength**2%
*“Kind of cheap flimsy”*
**Smell**2%
*“DISGUSTING SMELL”*
### **Top return reasons **
**Size-Overall**51%
**Leak-Proof**7%
**Value For Money**6%
**Material Quality**6%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Functionality-Overall**3%
**Defective Material/Parts**3%
**Motor Power**2%
**Ease Of Use**1%
## **Common questions**
- **Is empty lotion bottles profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 72 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the empty lotion bottles niche?**
- 56 brands and 68 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in empty lotion bottles?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Quality-Overall. The return rate is 1.6%.
- **What does it cost to enter the empty lotion bottles niche?**
- Listings span $4.63–$37.66; the average listing price is $11.23 (sweet spot $15–$100). The average incumbent carries 2,243 reviews — the moat a new listing must climb.
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