---
title: "Search terms — empty bottle - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/empty-bottle/search-terms"
last_updated: "2026-08-11T10:20:31.580Z"
locale: en
meta:
  description: "Niche score 55/100 · $44K/yr market · 124K searches/yr · $16.56 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $44K/yr market · 124K searches/yr · $16.56 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — empty bottle - Flapen"
---

# **empty bottle**

**Worth a look**

Shows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($44K/yr) keeps it on the watch list.

Market size 11Growth 43Conversion 27Competition 81Returns 91Price range 86Avg price 79Brand share 95Review moat 43Quality gap 30

**Brand share**

**Incredible****40%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$4.92–$98.35**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Avg price**

**Great****$16.56**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+14.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****2,181.09**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$44K**

$44K/yr · 124K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms