---
title: "Empty Bottle — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/empty-bottle"
last_updated: "2026-08-11T05:48:53.017Z"
locale: en
meta:
description: "Niche score 55/100 · $44K/yr market · 124K searches/yr · $16.56 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $44K/yr market · 124K searches/yr · $16.56 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Empty Bottle — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **empty bottle**
**Worth a look**
Shows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($44K/yr) keeps it on the watch list.
Market size 11Growth 43Conversion 27Competition 81Returns 91Price range 86Avg price 79Brand share 95Review moat 43Quality gap 30
**Brand share**
**Incredible****40%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$4.92–$98.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.56**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+14.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,181.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$44K**
$44K/yr · 124K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, empty bottle is a $44K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **empty bottle market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$83K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#248**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**47 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**40%**
Top 20: 79%
**Top-5 click share**
**34%**
Top 20: 68%
**Open market**
**56%**
- ljdeals14% - DNSEN7% - AOZITA7% - Lissomballon6% - Norcalway5% - BRIGHTFROM4%
## **Demand**
Weekly Amazon search volume, last 10 weeks — +14.0% search growth over the last 90 days.
3K2KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/empty-bottle/trend)
## **Top empty bottle search terms**
- **empty plastic bottles**16K/yr+13.1%2.4% conv. - **empty bottle**17K/yr-6.6%2.2% conv. - **refillable bottles**14K/yr-2.5%1.7% conv. - **12 oz bottle**9K/yr+2.7%1.5% conv. - **bulk bottles**7K/yr+28.1%1.0% conv. - **empty plastic bottles for liquid**3K/yr+228.8%3.5% conv. - **refill bottles**6K/yr-1.9%2.0% conv. - **clear plastic bottle**6K/yr+14.8%1.5% conv. - **bottles bulk**4K/yr+67.2%1.5% conv. - **liquid bottle**5K/yr+21.6%2.3% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/empty-bottle/search-terms)
## **Top empty bottle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ljdeals 16 oz Clear Plastic Empty Bottles with Black Disc Top Caps Squeezable Refillable Containers for Shampoo Lotions Cream and more Pack of 2 BPA Free Made in USA**ljdeals**$8.13**4.6★732 rev](https://www.amazon.com/dp/B0D5C3N26T) [2**24 PACK 12 OZ Reusable Thicker Plastic Juice Bottles with Caps Plus 24 Labels & 2 Funnels - Clear Juicing Bottles for Juice Smoothies Ginger Tea Coffee -Food Grade & Travel Leakproof & Freezable**AOZITA**$19.66**4.8★1,489 rev](https://www.amazon.com/dp/B0CYZBCPGP) [3**Lissomballon 10 Pcs 12oz Plastic Juice Bottles With Caps Reusable Food Grade Chear Juice Containers for Juicing Smoothies Coffee and Other Beverages**Lissomballon**$10.33**4.7★593 rev](https://www.amazon.com/dp/B0FB95JCX9) [4**DNSEN 5 Pack 3.4 oz Travel Bottles for Toiletries TSA Approved Leakproof Plastic Empty Travel Size Bottles Containers with Labels**DNSEN**$5.99**4.6★3,603 rev](https://www.amazon.com/dp/B0C74Y8ZJ4) [5**BRIGHTFROM Condiment Squeeze Bottles 16 OZ Empty Squirt Bottle with Twist Top Cap Leak Proof - Great for Ketchup Mustard Syrup Sauces Dressing Oil Arts and Crafts BPA FREE Plastic - 2 PACK**BRIGHTFROM**$7.27**4.5★2,599 rev](https://www.amazon.com/dp/B09FVCRK8V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lissomballon 10 Pcs 12oz Plastic Juice Bottles With Caps Reusable Food Grade Chear Juice Containers for Juicing Smoothies Coffee and Other Beverages**Lissomballon**$10.33**593 rev1y ago](https://www.amazon.com/dp/B0FB95JCX9) [**GoodCook 1 Quart Bottle with Snap Lock Easy-Pour Lid BPA Free Clear**GoodCook**$6.14**4,471 rev1y ago](https://www.amazon.com/dp/B07WNY38P4) [**Plastic Juice Bottles with Caps 10pcs 12oz Reusable Juice Containers with Black Tamper-Evident Lids Clear Bottles for Juicing Milk Smoothie Bottle Drinking with 10 Labels Brush and Funnel**Sonfon**$10.26**553 rev1y ago](https://www.amazon.com/dp/B0F87TSN69) [**Garandad 36pcs 16 oz Plastic bottles with lids Juice bottles with caps Reusable Clear Bulk Beverage Containers for Juice Milk and Other Beverages**Garandad**$28.71**442 rev1y ago](https://www.amazon.com/dp/B0DYDDDM5S) [**ljdeals 8 oz Clear Plastic Empty Bottles with Black Disc Top Caps Squeezable Refillable Containers for Shampoo Lotions Cream and More Pack of 2 BPA Free Made in USA**ljdeals**$6.33**201 rev1y ago](https://www.amazon.com/dp/B0F2YLTK9V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Plastic Juice Bottles with Caps 10pcs 12oz Reusable Juice Containers with Black Tamper-Evident Lids Clear Bottles for Juicing Milk Smoothie Bottle Drinking with 10 Labels Brush and Funnel**Sonfon**$10.26**4.6★**▲ 100%**](https://www.amazon.com/dp/B0F87TSN69) [**Lissomballon 10 Pcs 12oz Plastic Juice Bottles With Caps Reusable Food Grade Chear Juice Containers for Juicing Smoothies Coffee and Other Beverages**Lissomballon**$10.33**4.7★**▲ 82%**](https://www.amazon.com/dp/B0FB95JCX9) [**Moretoes 42pcs 16oz Plastic Juice Bottles with Caps Reusable Juicing Bottles with Lids Clear Containers for Smoothies and Other Beverages**Moretoes**$32.08**4.7★**▲ 47%**](https://www.amazon.com/dp/B0C3TB63P6) [**Empty Pump Bottles Dispenser 2 Pack 300ml/10.15oz. Clear Plastic Pump Bottle Dispenser for Essential Oil Soap Lotion Shampoo**Aurnoet**$6.98**4.7★**▲ 41%**](https://www.amazon.com/dp/B0F21MN7S6) [**Evenflo Feeding Classic Tinted Plastic Standard Neck Bottles for Baby Infant and Newborn Pink/Lavender/Teal 8 Oz 12 Bottles**Evenflo**$10.51**4.6★**▲ 34%**](https://www.amazon.com/dp/B07G4KBQJ7)
**~~View all trending →~~**
## **What buyers say about empty bottle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“And good quality bottle”*
**Size-Overall**10%
*“I like the size”*
**Spray/Flow**10%
*“Spray”*
**Value For Money**9%
*“Decent price”*
**Advertised Vs Actual Product**9%
*“As described”*
**Ease Of Use**7%
*“Ease of Use”*
**Leak-Proof**7%
*“No leak”*
**Durability**5%
*“They dont break which is great”*
**Ease Of Cleaning**4%
*“Great for cleaning”*
**Strength**3%
*“They are sturdy”*
### **What buyers complain about **
**Leak-Proof**18%
*“Leaks badly”*
**Spray/Flow**9%
*“The nozzle broke off”*
**Size-Overall**7%
*“Quite large”*
**Quality-Overall**7%
*“Extremely poor quality”*
**Durability**6%
*“Broke after 2 uses”*
**Dishwasher Safe**3%
*“NOT dishwasher safe”*
**Ease Of Use**3%
*“Hard to use”*
**Thickness**3%
*“The plastic is very thick”*
**Functionality-Overall**3%
*“1 of 3 non-functional”*
**Ease Of Cleaning**3%
*“Cleanliness was next to impossible”*
### **Top return reasons **
**Size-Overall**54%
**Value For Money**6%
**Leak-Proof**5%
**Advertised Vs Actual Product**5%
**Material Quality**5%
**Quality-Overall**4%
**Spray/Flow**4%
**Functionality-Overall**3%
**Motor Power**2%
**Strength**2%
## **Common questions**
- **Is empty bottle profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 57 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the empty bottle niche?**
- 47 brands and 83 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in empty bottle?**
- Top complaints mined from reviews: Leak-Proof, Spray/Flow, Size-Overall. The return rate is 1.2%.
- **What does it cost to enter the empty bottle niche?**
- Listings span $4.92–$98.35; the average listing price is $16.56 (sweet spot $15–$100). The average incumbent carries 2,181 reviews — the moat a new listing must climb.
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