---
title: "Emjoi Epilator for Women — $33K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/emjoi-epilator-for-women"
last_updated: "2026-08-11T04:01:38.002Z"
locale: en
meta:
description: "Niche score 40/100 · $33K/yr market · 22K searches/yr · $56.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $33K/yr market · 22K searches/yr · $56.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Emjoi Epilator for Women — $33K/yr Amazon US Niche (2026) - Flapen"
---
# **emjoi epilator for women**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 8Growth 42Conversion 34Competition 29Returns 45Price range 95Avg price 91Brand share 0Review moat 49Quality gap 84
**Price range**
**Incredible****$18.60–$97.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$56.16**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,603.08**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+13.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****$33K**
$33K/yr · 22K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, emjoi epilator for women is a $33K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **emjoi epilator for women market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$42K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **46%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Emjoi51% - Epilady22% - PHILIPS11% - Braun11% - Panasonic5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.8% search growth over the last 90 days.
800600Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/emjoi-epilator-for-women/trend)
## **Top emjoi epilator for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$7K30%$10K40%$13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emjoi Epi Slim Epilator - Battery Operated Hair Remover**Emjoi**$39.33**4.0★1,837 rev](https://www.amazon.com/dp/B007MQ9DYO) [2**Facial Hair Remover Epilator by Emjoi - Delicate for Face Bikini Armpits Legs**Emjoi**$18.60**3.9★77 rev](https://www.amazon.com/dp/B0DZXHJPF7) [3**Emjoi Tweeze - Facial Hair Remover - Epilator - Easy No Pain**Emjoi**$24.86**3.9★4,680 rev](https://www.amazon.com/dp/B0073FCJQS) [4**Braun Epilator Silk-pil 7 Hair Removal Device Women Shaver & Trimmer Wet and Dry Wide Head Includes Shaver Head and Trimmer Comb SE7-041 Silver**Braun**$77.37**4.3★1,277 rev](https://www.amazon.com/dp/B0CWJF37L8) [5**Philips Epilator Series 2000 Corded Epilator for Legs and Body Hair Removal Device for Women Model BRE227/00**PHILIPS**$38.12**4.2★810 rev](https://www.amazon.com/dp/B0F13G2F1S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00**PHILIPS**$97.78**1,980 rev4mo ago](https://www.amazon.com/dp/B0GNB4X5FV) [**Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00**PHILIPS**$78.41**1,980 rev4mo ago](https://www.amazon.com/dp/B0GNB94W8G) [**Philips Epilator Series 2000 Corded Epilator for Legs and Body Hair Removal Device for Women Model BRE227/00**PHILIPS**$38.12**810 rev1y ago](https://www.amazon.com/dp/B0F13G2F1S) [**Facial Hair Remover Epilator by Emjoi - Delicate for Face Bikini Armpits Legs**Emjoi**$18.60**77 rev1y ago](https://www.amazon.com/dp/B0DZXHJPF7) [**Braun Epilator Silk-pil 7 Hair Removal Device Women Shaver & Trimmer Wet and Dry Wide Head Includes Shaver Head and Trimmer Comb SE7-041 Silver**Braun**$77.37**1,277 rev2y ago](https://www.amazon.com/dp/B0CWJF37L8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips Epilator Series 9000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs Body and Bikini with ProGuide 8 Accessories 60 min. Runtime Model BRE717/00**PHILIPS**$97.78**4.4★**▲ 226%**](https://www.amazon.com/dp/B0GNB4X5FV) [**Philips Epilator Series 8000 - Cordless Wet and Dry Electric Epilator Hair Removal for Legs and Body with ProGuide 3 Accessories 60 min. Runtime Model BRE708/00**PHILIPS**$78.41**4.4★**▲ 185%**](https://www.amazon.com/dp/B0GNB94W8G) [**Epilady Speed Corded Epilator for Women Dual-Speed 40-Disc Root Hair Removal Device for Legs Underarms and Bikini Area Compact Waterproof Anti-Pinch Design for Smooth Long-Lasting Results**Epilady**$41.35**4.0★**▲ 114%**](https://www.amazon.com/dp/B0BQSV4CP9) [**Braun Epilator Silk-pil 5 Hair Removal Device Women Shaver & Trimmer Wet and Dry Includes Skin Contact Cap SE5-011 Grey**Braun**$59.02**4.3★**▲ 45%**](https://www.amazon.com/dp/B0CWJ6DX65) [**Epilady Legend 4 | Cordless Epilator Hair Removal Device for Women 2 Speed Bikini Trimmer Electric Shaver for Women Rechargeable Body Hair Remover**Epilady**$57.17**4.2★**▲ 34%**](https://www.amazon.com/dp/B004UVYOZW)
**~~View all trending →~~**
## **What buyers say about emjoi epilator for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Its very well made”*
**Ease Of Use**10%
*“Easy to Use”*
**Value For Money**10%
*“Worth the money”*
**Hair Removal**9%
*“Excellent for hair removal”*
**Efficiency**7%
*“It does the job very well”*
**Soft Feel**7%
*“Smooth skin”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Hair Growth**3%
*“I like that it keeps the hair gone for a week”*
**Ease Of Cleaning**3%
*“Easy to Clean”*
**Charging**3%
*“Holds charge for many weeks”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Dont work”*
**Quality-Overall**8%
*“I'm a little disappointed that the cord/adapter is made of cheap quality”*
**Durability**7%
*“Broke after 1 month use”*
**Suitability Short Hair**6%
*“It just rips the hair out”*
**Hair Related**6%
*“Only thing is that the hair gets all over”*
**Charging**5%
*“Battery doesn't stay charged either”*
**Value For Money**4%
*“Waste of money”*
**Product Condition**3%
*“Not sure if its new”*
**Battery Life**3%
*“I get the low battery warning when I'm done”*
**Comfort-Overall**3%
*“it was a bit uncomfortable”*
### **Top return reasons **
**Functionality-Overall**37%
**Advertised Vs Actual Product**11%
**Defective Material/Parts**7%
**Product Condition**6%
**Charging**5%
**Damage/Burn Hair**5%
**Suitability Short Hair**5%
**Value For Money**4%
**Size-Overall**3%
**Quality-Overall**2%
## **Common questions**
- **Is emjoi epilator for women profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 13 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +13.8%. Flapen's verdict: Skip it (40/100).
- **How competitive is the emjoi epilator for women niche?**
- 5 brands and 14 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in emjoi epilator for women?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 3.4%.
- **When does demand for emjoi epilator for women peak?**
- Demand peaks in Aug; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the emjoi epilator for women niche?**
- Listings span $18.60–$97.78; the average listing price is $56.16 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.
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