---
title: "Emi Jay Hair Clip — $174K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/emi-jay-hair-clip"
last_updated: "2026-08-11T05:09:09.606Z"
locale: en
meta:
description: "Niche score 36/100 · $174K/yr market · 731K searches/yr · $13.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $174K/yr market · 731K searches/yr · $13.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Emi Jay Hair Clip — $174K/yr Amazon US Niche (2026) - Flapen"
---
# **emi jay hair clip**
**Skip it**
Soft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Market size 36Growth 19Conversion 22Competition 19Returns 64Price range 51Avg price 60Brand share 35Review moat 62Quality gap 45
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,010.69**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.24**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.16–$23.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$174K**
$174K/yr · 731K searches
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, emi jay hair clip is a $174K/yr Amazon United States market (731K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 36/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **emi jay hair clip market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$166K–$199K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#266**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**13%**
- OideGuiing39% - MAORULU17% - Canitor14% - Hana Mia10% - LILIE&WHITE4% - HAIMEIKANG3% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 56 weeks — -12.6% search growth over the last 90 days.
25K15KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/emi-jay-hair-clip/trend)
## **Top emi jay hair clip search terms**
- **emi jay hair clip**308K/yr-13.7%1.4% conv. - **emi jay**140K/yr+0.9%0.6% conv. - **emijay hair clip**60K/yr-23.3%1.4% conv. - **emi jay claw clip**45K/yr-9.5%1.4% conv. - **emi jay clip**27K/yr+2.6%1.5% conv. - **emmy jay hair clip**17K/yr-3.2%1.9% conv. - **emijay**22K/yr-3.1%0.4% conv. - **emi jay dupe**17K/yr-23.3%1.4% conv. - **emy jay hair clips**12K/yr-6.7%1.6% conv. - **hana mia claw clip**18K/yr-51.1%1.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/emi-jay-hair-clip/search-terms)
## **Top emi jay hair clip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$35K30%$52K40%$70K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)**OideGuiing**$10.05**4.5★178 rev](https://www.amazon.com/dp/B0DK536ZWY) [2**MAORULU Medium Cute Acetate Hair Claw Clip for Women Girls 3 Inch Cherry Red Claw Clips for Thin & Medium Thick Hair Durable French Banana Clip with Gift Box Celluloid Accessories**MAORULU**$14.22**4.6★139 rev](https://www.amazon.com/dp/B0F9W5BPQQ) [3**Luxury Creme Claw Clip for Women | Our Large 4 Inch Hair Clip Creates Beautiful Half Ups Secure Updos & Chic Daily Styles | Premium Acetate Claw with Secure Hold & Snag Free Teeth for Easy Styling**Hana Mia**$23.30**4.5★241 rev](https://www.amazon.com/dp/B0BKNWWFYX) [4**Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Stocking Stuffers Preppy Teen Girl Gifts Trendy Stuff**Canitor**$8.90**4.4★34 rev](https://www.amazon.com/dp/B0D2QF73B7) [5**Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)**Canitor**$10.41**4.3★29 rev](https://www.amazon.com/dp/B0FJRPGKR4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Acetate Hair Claw Clip for Women 3.8-Inch Red Polka Dot Big Hair Clips Strong Hold No Slip Claw Clips for Thick or Thin Hair Includes 2 Black Satin Scrunchies**Ivyu**$9.77**44 rev6mo ago](https://www.amazon.com/dp/B0G92VLL8X) [**Big Claw Hair Clips for Women Hair Jaw Clips Large Hair Claw Clamps Acetate Hair Clip 2 Pack Tortoise/Red**Fsmiling**$14.97**1,423 rev8mo ago](https://www.amazon.com/dp/B0FZPGSWKQ) [**Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)**Canitor**$10.41**29 rev11mo ago](https://www.amazon.com/dp/B0FJRPGKR4) [**MAORULU Medium Cute Acetate Hair Claw Clip for Women Girls 3 Inch Cherry Red Claw Clips for Thin & Medium Thick Hair Durable French Banana Clip with Gift Box Celluloid Accessories**MAORULU**$14.22**139 rev1y ago](https://www.amazon.com/dp/B0F9W5BPQQ) [**OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)**OideGuiing**$10.05**178 rev1y ago](https://www.amazon.com/dp/B0DK536ZWY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HERJOUR Retro Oval Cat Eye Sunglasses for Women Y2k Trendy Narrow Sunnies Designer Sun Glasses AR82253**HERJOUR**$16.82**4.4★**▲ 306%**](https://www.amazon.com/dp/B0DD3L7CVF) [**Acetate Hair Claw Clip for Women 3.8-Inch Red Polka Dot Big Hair Clips Strong Hold No Slip Claw Clips for Thick or Thin Hair Includes 2 Black Satin Scrunchies**Ivyu**$9.77**4.8★**▲ 305%**](https://www.amazon.com/dp/B0G92VLL8X) [**Big Claw Hair Clips for Women Hair Jaw Clips Large Hair Claw Clamps Acetate Hair Clip 2 Pack Tortoise/Red**Fsmiling**$14.97**4.6★**▲ 133%**](https://www.amazon.com/dp/B0FZPGSWKQ) [**Canitor Hair Claw Clips for Women Acrylic Marbled Hair Clips for Thick Thin Hair Emi Cute Hair Accessories Teen Girl Gifts Stocking Stuffers (black pink white)**Canitor**$10.41**4.3★**▲ 105%**](https://www.amazon.com/dp/B0FJRPGKR4) [**OideGuiing Durable Acetate Hair Clips - 4-Inch Cherry Red Claw Clips for Fine and Thick Hair (Red)**OideGuiing**$10.05**4.5★**▲ 20%**](https://www.amazon.com/dp/B0DK536ZWY)
**~~View all trending →~~**
## **What buyers say about emi jay hair clip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“well made”*
**Hair Styling**11%
*“Holds hair so well super secure”*
**Suitability Straight Hair**10%
*“Perfect fit for fine hair”*
**Size-Overall**10%
*“these fit good”*
**Value For Money**7%
*“Worth it”*
**Color**7%
*“A beautiful color”*
**Durability**6%
*“durable, and reliable”*
**Shape/Style**5%
*“which add a nice style”*
**Comfort-Overall**3%
*“and comfortable”*
**Design-Overall**3%
*“Looks so chic and expensive”*
### **What buyers complain about **
**Durability**21%
*“broke”*
**Size-Overall**11%
*“It is big”*
**Quality-Overall**11%
*“cheap made”*
**Suitability Long Hair**8%
*“These are not suitable for thick and long hair”*
**Grip**6%
*“dont grip as well as I wanted”*
**Strength**5%
*“not very strong”*
**Comfort-Overall**5%
*“pretty uncomfortable”*
**Value For Money**4%
*“Feels expensive”*
**Hair Related**2%
*“Feels really cheap and tacky, doesnt really hold my hair up very well”*
**Defective Material/Parts**2%
*“one came broken”*
### **Top return reasons **
**Size-Overall**42%
**Defective Material/Parts**13%
**Suitability Long Hair**7%
**Shape/Style**6%
**Color**5%
**Advertised Vs Actual Product**4%
**Suitability Short Hair**4%
**Quality-Overall**3%
**Value For Money**3%
**Material Quality**1%
## **Common questions**
- **Is emi jay hair clip profitable to sell on Amazon United States?**
- The niche generates $174K/yr across 13 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the emi jay hair clip niche?**
- 11 brands and 13 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in emi jay hair clip?**
- Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 2.4%.
- **When does demand for emi jay hair clip peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the emi jay hair clip niche?**
- Listings span $7.16–$23.30; the average listing price is $13.24 (sweet spot $15–$100). The average incumbent carries 1,011 reviews — the moat a new listing must climb.
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