[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-beauty-personal-care-emergencia-hair-treatment":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":223,"demand":228,"seasonality":534,"brandShare":547,"products":558,"feedback":623,"searchTerms":711,"related":736,"lastUpdated":172},"3bbc851c-1240-4162-ba02-53ac78a2144b","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":12,"label":13,"slug":14,"href":15},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":158,"avgRating":159,"avgReviewCount":160,"avgPrice":161,"priceMin":162,"priceMax":163,"productCount":164,"unitsSoldMax":165,"sponsoredPct":158,"returnRate":166,"successfulLaunches360":167,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":173,"brandCountYearAgo":174,"sellerCount":175,"signals":176,"avgBsr":177,"pageQuality":167,"unitsSoldMin":178,"unitsSoldAvgMin":179,"unitsSoldAvgMax":180,"revenueMin":181,"revenueMax":182,"avgBrandAgeMonths":183,"avgSellerAgeDays":184,"top20ClickShare":158,"top20BrandShare":158,"primePct":158,"oosRate":167},54479,58563,0.921,-0.3002,0.0378,0.9421,1,4.54,959,24.61,12.2,47.49,7,3000,0.0066,0,"emergencia hair treatment","emergencia-hair-treatment","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Femergencia-hair-treatment","Hair Masks","2026-07-14T06:44:07.198287+00:00",3,4,23,[],1442,2500,250,500,61525,73830,73,159,{"score":186,"verdict":187,"components":188},35,"skip",[189,194,197,201,204,206,208,213,216,219],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",14,0.15,54478.7,{"key":195,"score":196,"weight":192,"raw":155},"growth",10,{"key":198,"score":199,"weight":200,"raw":156},"conversion",47,0.1,{"key":202,"score":203,"weight":192,"raw":157},"competition",5,{"key":205,"score":167,"weight":200,"raw":158},"brandShare",{"key":207,"score":186,"weight":200,"raw":159},"qualityGap",{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",64,0.05,958.86,{"key":214,"score":215,"weight":200,"raw":166},"returns",97,{"key":217,"score":218,"weight":211,"raw":161},"avgPrice",95,{"key":220,"score":221,"weight":211,"raw":222},"priceRange",89,0.9206574100311702,{"avgRating":224,"medianPrice":225,"medianReturnRate":226,"nichesTracked":227},4.42,24.38,0.0215,115062,{"points":229,"droppedPartialWeek":533},[230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,351,354,357,360,363,366,369,372,375,377,380,383,386,388,391,394,397,400,402,405,408,411,414,417,420,423,426,429,431,434,437,440,442,445,448,451,454,457,460,463,466,469,471,474,477,480,483,486,489,492,495,498,501,504,507,509,512,515,518,521,524,527,530],{"week":231,"volume":232},"2024-07-14",1249,{"week":234,"volume":235},"2024-07-21",1551,{"week":237,"volume":238},"2024-07-28",1174,{"week":240,"volume":241},"2024-08-04",1138,{"week":243,"volume":244},"2024-08-11",1288,{"week":246,"volume":247},"2024-08-18",1343,{"week":249,"volume":250},"2024-08-25",1307,{"week":252,"volume":253},"2024-09-01",1248,{"week":255,"volume":256},"2024-09-08",1243,{"week":258,"volume":259},"2024-09-15",1173,{"week":261,"volume":262},"2024-09-22",1491,{"week":264,"volume":265},"2024-09-29",1532,{"week":267,"volume":268},"2024-10-06",1419,{"week":270,"volume":271},"2024-10-13",1192,{"week":273,"volume":274},"2024-10-20",950,{"week":276,"volume":277},"2024-10-27",1016,{"week":279,"volume":280},"2024-11-03",905,{"week":282,"volume":283},"2024-11-10",1168,{"week":285,"volume":253},"2024-11-17",{"week":287,"volume":288},"2024-11-24",1076,{"week":290,"volume":291},"2024-12-01",935,{"week":293,"volume":294},"2024-12-08",921,{"week":296,"volume":297},"2024-12-15",934,{"week":299,"volume":300},"2024-12-22",856,{"week":302,"volume":303},"2024-12-29",1384,{"week":305,"volume":306},"2025-01-05",2114,{"week":308,"volume":309},"2025-01-12",1535,{"week":311,"volume":312},"2025-01-19",2209,{"week":314,"volume":315},"2025-01-26",2596,{"week":317,"volume":318},"2025-02-02",1906,{"week":320,"volume":321},"2025-02-09",1570,{"week":323,"volume":324},"2025-02-16",1515,{"week":326,"volume":327},"2025-02-23",1585,{"week":329,"volume":330},"2025-03-02",1529,{"week":332,"volume":333},"2025-03-09",1569,{"week":335,"volume":336},"2025-03-16",1367,{"week":338,"volume":339},"2025-03-23",1605,{"week":341,"volume":342},"2025-03-30",2371,{"week":344,"volume":345},"2025-04-06",1380,{"week":347,"volume":348},"2025-04-13",1123,{"week":350,"volume":348},"2025-04-20",{"week":352,"volume":353},"2025-04-27",1033,{"week":355,"volume":356},"2025-05-04",1129,{"week":358,"volume":359},"2025-05-11",1066,{"week":361,"volume":362},"2025-05-18",1155,{"week":364,"volume":365},"2025-05-25",1081,{"week":367,"volume":368},"2025-06-01",889,{"week":370,"volume":371},"2025-06-08",875,{"week":373,"volume":374},"2025-06-15",972,{"week":376,"volume":348},"2025-06-22",{"week":378,"volume":379},"2025-06-29",1194,{"week":381,"volume":382},"2025-07-06",773,{"week":384,"volume":385},"2025-07-13",1043,{"week":387,"volume":300},"2025-07-20",{"week":389,"volume":390},"2025-07-27",1003,{"week":392,"volume":393},"2025-08-03",1088,{"week":395,"volume":396},"2025-08-10",1039,{"week":398,"volume":399},"2025-08-17",923,{"week":401,"volume":353},"2025-08-24",{"week":403,"volume":404},"2025-08-31",874,{"week":406,"volume":407},"2025-09-07",857,{"week":409,"volume":410},"2025-09-14",1114,{"week":412,"volume":413},"2025-09-21",890,{"week":415,"volume":416},"2025-09-28",1041,{"week":418,"volume":419},"2025-10-05",1048,{"week":421,"volume":422},"2025-10-12",1104,{"week":424,"volume":425},"2025-10-19",896,{"week":427,"volume":428},"2025-10-26",957,{"week":430,"volume":107},"2025-11-02",{"week":432,"volume":433},"2025-11-09",908,{"week":435,"volume":436},"2025-11-16",906,{"week":438,"volume":439},"2025-11-23",904,{"week":441,"volume":374},"2025-11-30",{"week":443,"volume":444},"2025-12-07",814,{"week":446,"volume":447},"2025-12-14",801,{"week":449,"volume":450},"2025-12-21",712,{"week":452,"volume":453},"2025-12-28",1063,{"week":455,"volume":456},"2026-01-04",1036,{"week":458,"volume":459},"2026-01-11",938,{"week":461,"volume":462},"2026-01-18",929,{"week":464,"volume":465},"2026-01-25",1074,{"week":467,"volume":468},"2026-02-01",1200,{"week":470,"volume":277},"2026-02-08",{"week":472,"volume":473},"2026-02-15",869,{"week":475,"volume":476},"2026-02-22",1396,{"week":478,"volume":479},"2026-03-01",2152,{"week":481,"volume":482},"2026-03-08",2277,{"week":484,"volume":485},"2026-03-15",3054,{"week":487,"volume":488},"2026-03-22",1707,{"week":490,"volume":491},"2026-03-29",1669,{"week":493,"volume":494},"2026-04-05",1625,{"week":496,"volume":497},"2026-04-12",1549,{"week":499,"volume":500},"2026-04-19",1154,{"week":502,"volume":503},"2026-04-26",1156,{"week":505,"volume":506},"2026-05-03",947,{"week":508,"volume":422},"2026-05-10",{"week":510,"volume":511},"2026-05-17",1093,{"week":513,"volume":514},"2026-05-24",1001,{"week":516,"volume":517},"2026-05-31",1028,{"week":519,"volume":520},"2026-06-07",1017,{"week":522,"volume":523},"2026-06-14",949,{"week":525,"volume":526},"2026-06-21",795,{"week":528,"volume":529},"2026-06-28",1211,{"week":531,"volume":532},"2026-07-05",926,false,[535,536,537,538,539,540,541,542,543,544,545,546],1.275568114546416,1.13457940974497,1.5843272213495827,1.0407921636106747,0.8759861044237992,0.8231751970454798,0.8798967566756912,0.9151154295797561,0.9658284943506467,0.8806150397423652,0.814692616067615,0.7679928154152842,{"top":548,"otherBrandCount":167,"otherClickShare":167},[549,552,555],{"brand":550,"clickShare":551},"Emergencia",0.7723000000000001,{"brand":553,"clickShare":554},"TOQUE MAGICO Emergencia",0.1953,{"brand":556,"clickShare":557},"CROM",0.0324,[559,570,578,587,596,605,614],{"asin":560,"title":561,"brand":550,"imageUrl":562,"price":563,"rating":564,"reviews":565,"clickShare90":566,"clickShare360":567,"launchDate":568,"amazonUrl":569},"B0050PZ1MM","Toque Magico Emergencia Volume Control and Softening Deep Acting Mask 16 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51N6Mvn+4SL.jpg",13.04,4.6,1638,0.4642,0.4211,"2011-05-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0050PZ1MM",{"asin":571,"title":572,"brand":553,"imageUrl":573,"price":162,"rating":574,"reviews":520,"clickShare90":554,"clickShare360":575,"launchDate":576,"amazonUrl":577},"B00383R4NC","Emergencia Toque Magico Emergencia - Deep Intensive Hair Treatment 16 Oz 16 Ounces","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4183xaMjUIL.jpg",4.5,0.2171,"2010-02-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00383R4NC",{"asin":579,"title":580,"brand":550,"imageUrl":581,"price":582,"rating":564,"reviews":583,"clickShare90":584,"clickShare360":585,"launchDate":568,"amazonUrl":586},"B0050PYLFA","Emergencia Toque Magico Emergencia Intense Moisture Split Ends Treatment 16oz 16 Ounces","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41862uNANhL.jpg",12.96,738,0.1743,0.1824,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0050PYLFA",{"asin":588,"title":589,"brand":550,"imageUrl":590,"price":591,"rating":564,"reviews":565,"clickShare90":592,"clickShare360":593,"launchDate":594,"amazonUrl":595},"B008Z99OFK","Toque Magico Emergencia Volume Control and Softening Deep Acting Mask 56 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41H8hm15OrL.jpg",29.23,0.0684,0.0622,"2012-08-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008Z99OFK",{"asin":597,"title":598,"brand":550,"imageUrl":599,"price":600,"rating":574,"reviews":601,"clickShare90":602,"clickShare360":603,"launchDate":576,"amazonUrl":604},"B00383UOG6","Emergencia (Emergency) Deep Intensive Keratin Repair Treatment by Toque Magico 56oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51dADCj5WRL.jpg",28.03,766,0.0399,0.0577,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00383UOG6",{"asin":606,"title":607,"brand":556,"imageUrl":608,"price":163,"rating":609,"reviews":610,"clickShare90":557,"clickShare360":611,"launchDate":612,"amazonUrl":613},"B074ZQPV17","CROM Toque Magico Emergencia Set 4-pack Avocado Shampoo Rinse Treatment Leave-In","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51HZz002LeL.jpg",4.4,603,0.0285,"2017-08-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB074ZQPV17",{"asin":615,"title":616,"brand":550,"imageUrl":617,"price":618,"rating":564,"reviews":619,"clickShare90":620,"clickShare360":621,"launchDate":594,"amazonUrl":622},"B008Z9AQQG","Toque Magico Emergencia Intense Moisture Split End Mask 56 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WT8+pL7VL.jpg",29.29,312,0.0255,0.031,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008Z9AQQG",{"love":624,"hate":680,"returnReasons":685},[625,632,639,645,652,658,663,667,671,676],{"topic":626,"percentOfMentions":627,"verbatims":628},"Moist\u002FDry",0.25489999999999996,[629,630,631],"Its very moisturizing","Amazing Deep Hydration & Smooth Results","It's a hair treatment cream that moisturizes",{"topic":633,"percentOfMentions":634,"verbatims":635},"Soft Feel",0.16670000000000001,[636,637,638],"It makes my hair so soft","After just one use, my hair felt noticeably softer, smoother, and much more manageable","it looks soft",{"topic":640,"percentOfMentions":641,"verbatims":642},"Quality-Overall",0.1176,[643,644],"really good quality","Great product",{"topic":646,"percentOfMentions":647,"verbatims":648},"Smell",0.10779999999999999,[649,650,651],"The coconut oil infusion gives it a nice, light scent and leaves my hair shiny and smooth","Smells good, makes your hair very soft and smooth","it smells like coconut",{"topic":653,"percentOfMentions":654,"verbatims":655},"Hair Growth",0.0882,[656,657],"My hair is alive again","Their hair was damaged and dry, and after using it, it looks soft, shiny, and very healthy",{"topic":659,"percentOfMentions":660,"verbatims":661},"Value For Money",0.0588,[662],"Price is great for how much product you get",{"topic":664,"percentOfMentions":660,"verbatims":665},"Suitability Straight Hair",[666],"Great hair mask",{"topic":668,"percentOfMentions":660,"verbatims":669},"Hair Styling",[670],"I Love it hair is soft shiny not heavy or weighed down works wonderfully",{"topic":672,"percentOfMentions":673,"verbatims":674},"Durability",0.0294,[675],"So it can last",{"topic":677,"percentOfMentions":673,"verbatims":678},"Brightness\u002FShine\u002FGlow",[679],"Shine and softness",[681],{"topic":659,"percentOfMentions":682,"verbatims":683},0.5,[684],"not worth the money",[686,689,692,694,696,699,701,704,707,709],{"reason":687,"pct":688},"Leak-Proof",0.3019,{"reason":690,"pct":691},"Functionality-Overall",0.1226,{"reason":646,"pct":693},0.0943,{"reason":626,"pct":695},0.0849,{"reason":697,"pct":698},"Product Condition",0.056600000000000004,{"reason":700,"pct":698},"Size-Overall",{"reason":702,"pct":703},"Advertised Vs Actual Product",0.0472,{"reason":705,"pct":706},"Color",0.0377,{"reason":708,"pct":706},"Texture\u002FConsistency-Overall",{"reason":710,"pct":706},"Suitability Short Hair",[712,716,721,726,731],{"term":168,"volume":713,"growthQoq":714,"conversionRate":715},39795,-0.3215,0.0559,{"term":717,"volume":718,"growthQoq":719,"conversionRate":720},"emergencia",11574,-0.1187,0.0219,{"term":722,"volume":723,"growthQoq":724,"conversionRate":725},"emergencia tratamiento para el cabello",6309,-0.56,0.0217,{"term":727,"volume":728,"growthQoq":729,"conversionRate":730},"emergency hair treatment repair",423,0.8208,0.0363,{"term":732,"volume":733,"growthQoq":734,"conversionRate":735},"toque magico emergencia",462,-0.1026,0.1143,[737,744,749,755,760,765],{"title":738,"href":739,"score":740,"verdict":741,"marketSize":742,"growth90":743},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":745,"href":746,"score":740,"verdict":741,"marketSize":747,"growth90":748},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":750,"href":751,"score":740,"verdict":752,"marketSize":753,"growth90":754},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":756,"href":757,"score":740,"verdict":741,"marketSize":758,"growth90":759},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":761,"href":762,"score":740,"verdict":752,"marketSize":763,"growth90":764},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":766,"href":767,"score":768,"verdict":741,"marketSize":769,"growth90":770},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616]