[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-emergencia-hair-treatment":3,"research-sidebar-rollups":635},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":86,"demand":91,"seasonality":398,"brandShare":411,"products":422,"feedback":487,"searchTerms":575,"related":600,"lastUpdated":35},"3bbc851c-1240-4162-ba02-53ac78a2144b","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":21,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":30,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":21,"top20BrandShare":21,"primePct":21,"oosRate":30},54479,58563,0.921,-0.3002,0.0378,0.9421,1,4.54,959,24.61,12.2,47.49,7,3000,0.0066,0,"emergencia hair treatment","emergencia-hair-treatment","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Femergencia-hair-treatment","Hair Masks","2026-07-14T06:44:07.198287+00:00",3,4,23,[],1442,2500,250,500,61525,73830,73,159,{"score":49,"verdict":50,"components":51},35,"skip",[52,57,60,64,67,69,71,76,79,82],{"key":53,"score":54,"weight":55,"raw":56},"marketSize",14,0.15,54478.7,{"key":58,"score":59,"weight":55,"raw":18},"growth",10,{"key":61,"score":62,"weight":63,"raw":19},"conversion",47,0.1,{"key":65,"score":66,"weight":55,"raw":20},"competition",5,{"key":68,"score":30,"weight":63,"raw":21},"brandShare",{"key":70,"score":49,"weight":63,"raw":22},"qualityGap",{"key":72,"score":73,"weight":74,"raw":75},"reviewMoat",64,0.05,958.86,{"key":77,"score":78,"weight":63,"raw":29},"returns",97,{"key":80,"score":81,"weight":74,"raw":24},"avgPrice",95,{"key":83,"score":84,"weight":74,"raw":85},"priceRange",89,0.9206574100311702,{"avgRating":87,"medianPrice":88,"medianReturnRate":89,"nichesTracked":90},4.42,24.38,0.0215,115062,{"points":92,"droppedPartialWeek":397},[93,96,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,214,217,220,223,226,229,232,235,238,240,243,246,249,251,254,257,260,263,265,268,271,274,277,280,283,286,289,292,295,298,301,304,306,309,312,315,318,321,324,327,330,333,335,338,341,344,347,350,353,356,359,362,365,368,371,373,376,379,382,385,388,391,394],{"week":94,"volume":95},"2024-07-14",1249,{"week":97,"volume":98},"2024-07-21",1551,{"week":100,"volume":101},"2024-07-28",1174,{"week":103,"volume":104},"2024-08-04",1138,{"week":106,"volume":107},"2024-08-11",1288,{"week":109,"volume":110},"2024-08-18",1343,{"week":112,"volume":113},"2024-08-25",1307,{"week":115,"volume":116},"2024-09-01",1248,{"week":118,"volume":119},"2024-09-08",1243,{"week":121,"volume":122},"2024-09-15",1173,{"week":124,"volume":125},"2024-09-22",1491,{"week":127,"volume":128},"2024-09-29",1532,{"week":130,"volume":131},"2024-10-06",1419,{"week":133,"volume":134},"2024-10-13",1192,{"week":136,"volume":137},"2024-10-20",950,{"week":139,"volume":140},"2024-10-27",1016,{"week":142,"volume":143},"2024-11-03",905,{"week":145,"volume":146},"2024-11-10",1168,{"week":148,"volume":116},"2024-11-17",{"week":150,"volume":151},"2024-11-24",1076,{"week":153,"volume":154},"2024-12-01",935,{"week":156,"volume":157},"2024-12-08",921,{"week":159,"volume":160},"2024-12-15",934,{"week":162,"volume":163},"2024-12-22",856,{"week":165,"volume":166},"2024-12-29",1384,{"week":168,"volume":169},"2025-01-05",2114,{"week":171,"volume":172},"2025-01-12",1535,{"week":174,"volume":175},"2025-01-19",2209,{"week":177,"volume":178},"2025-01-26",2596,{"week":180,"volume":181},"2025-02-02",1906,{"week":183,"volume":184},"2025-02-09",1570,{"week":186,"volume":187},"2025-02-16",1515,{"week":189,"volume":190},"2025-02-23",1585,{"week":192,"volume":193},"2025-03-02",1529,{"week":195,"volume":196},"2025-03-09",1569,{"week":198,"volume":199},"2025-03-16",1367,{"week":201,"volume":202},"2025-03-23",1605,{"week":204,"volume":205},"2025-03-30",2371,{"week":207,"volume":208},"2025-04-06",1380,{"week":210,"volume":211},"2025-04-13",1123,{"week":213,"volume":211},"2025-04-20",{"week":215,"volume":216},"2025-04-27",1033,{"week":218,"volume":219},"2025-05-04",1129,{"week":221,"volume":222},"2025-05-11",1066,{"week":224,"volume":225},"2025-05-18",1155,{"week":227,"volume":228},"2025-05-25",1081,{"week":230,"volume":231},"2025-06-01",889,{"week":233,"volume":234},"2025-06-08",875,{"week":236,"volume":237},"2025-06-15",972,{"week":239,"volume":211},"2025-06-22",{"week":241,"volume":242},"2025-06-29",1194,{"week":244,"volume":245},"2025-07-06",773,{"week":247,"volume":248},"2025-07-13",1043,{"week":250,"volume":163},"2025-07-20",{"week":252,"volume":253},"2025-07-27",1003,{"week":255,"volume":256},"2025-08-03",1088,{"week":258,"volume":259},"2025-08-10",1039,{"week":261,"volume":262},"2025-08-17",923,{"week":264,"volume":216},"2025-08-24",{"week":266,"volume":267},"2025-08-31",874,{"week":269,"volume":270},"2025-09-07",857,{"week":272,"volume":273},"2025-09-14",1114,{"week":275,"volume":276},"2025-09-21",890,{"week":278,"volume":279},"2025-09-28",1041,{"week":281,"volume":282},"2025-10-05",1048,{"week":284,"volume":285},"2025-10-12",1104,{"week":287,"volume":288},"2025-10-19",896,{"week":290,"volume":291},"2025-10-26",957,{"week":293,"volume":294},"2025-11-02",845,{"week":296,"volume":297},"2025-11-09",908,{"week":299,"volume":300},"2025-11-16",906,{"week":302,"volume":303},"2025-11-23",904,{"week":305,"volume":237},"2025-11-30",{"week":307,"volume":308},"2025-12-07",814,{"week":310,"volume":311},"2025-12-14",801,{"week":313,"volume":314},"2025-12-21",712,{"week":316,"volume":317},"2025-12-28",1063,{"week":319,"volume":320},"2026-01-04",1036,{"week":322,"volume":323},"2026-01-11",938,{"week":325,"volume":326},"2026-01-18",929,{"week":328,"volume":329},"2026-01-25",1074,{"week":331,"volume":332},"2026-02-01",1200,{"week":334,"volume":140},"2026-02-08",{"week":336,"volume":337},"2026-02-15",869,{"week":339,"volume":340},"2026-02-22",1396,{"week":342,"volume":343},"2026-03-01",2152,{"week":345,"volume":346},"2026-03-08",2277,{"week":348,"volume":349},"2026-03-15",3054,{"week":351,"volume":352},"2026-03-22",1707,{"week":354,"volume":355},"2026-03-29",1669,{"week":357,"volume":358},"2026-04-05",1625,{"week":360,"volume":361},"2026-04-12",1549,{"week":363,"volume":364},"2026-04-19",1154,{"week":366,"volume":367},"2026-04-26",1156,{"week":369,"volume":370},"2026-05-03",947,{"week":372,"volume":285},"2026-05-10",{"week":374,"volume":375},"2026-05-17",1093,{"week":377,"volume":378},"2026-05-24",1001,{"week":380,"volume":381},"2026-05-31",1028,{"week":383,"volume":384},"2026-06-07",1017,{"week":386,"volume":387},"2026-06-14",949,{"week":389,"volume":390},"2026-06-21",795,{"week":392,"volume":393},"2026-06-28",1211,{"week":395,"volume":396},"2026-07-05",926,false,[399,400,401,402,403,404,405,406,407,408,409,410],1.275568114546416,1.13457940974497,1.5843272213495827,1.0407921636106747,0.8759861044237992,0.8231751970454798,0.8798967566756912,0.9151154295797561,0.9658284943506467,0.8806150397423652,0.814692616067615,0.7679928154152842,{"top":412,"otherBrandCount":30,"otherClickShare":30},[413,416,419],{"brand":414,"clickShare":415},"Emergencia",0.7723000000000001,{"brand":417,"clickShare":418},"TOQUE MAGICO Emergencia",0.1953,{"brand":420,"clickShare":421},"CROM",0.0324,[423,434,442,451,460,469,478],{"asin":424,"title":425,"brand":414,"imageUrl":426,"price":427,"rating":428,"reviews":429,"clickShare90":430,"clickShare360":431,"launchDate":432,"amazonUrl":433},"B0050PZ1MM","Toque Magico Emergencia Volume Control and Softening Deep Acting Mask 16 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51N6Mvn+4SL.jpg",13.04,4.6,1638,0.4642,0.4211,"2011-05-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0050PZ1MM",{"asin":435,"title":436,"brand":417,"imageUrl":437,"price":25,"rating":438,"reviews":384,"clickShare90":418,"clickShare360":439,"launchDate":440,"amazonUrl":441},"B00383R4NC","Emergencia Toque Magico Emergencia - Deep Intensive Hair Treatment 16 Oz 16 Ounces","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4183xaMjUIL.jpg",4.5,0.2171,"2010-02-11","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00383R4NC",{"asin":443,"title":444,"brand":414,"imageUrl":445,"price":446,"rating":428,"reviews":447,"clickShare90":448,"clickShare360":449,"launchDate":432,"amazonUrl":450},"B0050PYLFA","Emergencia Toque Magico Emergencia Intense Moisture Split Ends Treatment 16oz 16 Ounces","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41862uNANhL.jpg",12.96,738,0.1743,0.1824,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0050PYLFA",{"asin":452,"title":453,"brand":414,"imageUrl":454,"price":455,"rating":428,"reviews":429,"clickShare90":456,"clickShare360":457,"launchDate":458,"amazonUrl":459},"B008Z99OFK","Toque Magico Emergencia Volume Control and Softening Deep Acting Mask 56 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41H8hm15OrL.jpg",29.23,0.0684,0.0622,"2012-08-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008Z99OFK",{"asin":461,"title":462,"brand":414,"imageUrl":463,"price":464,"rating":438,"reviews":465,"clickShare90":466,"clickShare360":467,"launchDate":440,"amazonUrl":468},"B00383UOG6","Emergencia (Emergency) Deep Intensive Keratin Repair Treatment by Toque Magico 56oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51dADCj5WRL.jpg",28.03,766,0.0399,0.0577,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00383UOG6",{"asin":470,"title":471,"brand":420,"imageUrl":472,"price":26,"rating":473,"reviews":474,"clickShare90":421,"clickShare360":475,"launchDate":476,"amazonUrl":477},"B074ZQPV17","CROM Toque Magico Emergencia Set 4-pack Avocado Shampoo Rinse Treatment Leave-In","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51HZz002LeL.jpg",4.4,603,0.0285,"2017-08-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB074ZQPV17",{"asin":479,"title":480,"brand":414,"imageUrl":481,"price":482,"rating":428,"reviews":483,"clickShare90":484,"clickShare360":485,"launchDate":458,"amazonUrl":486},"B008Z9AQQG","Toque Magico Emergencia Intense Moisture Split End Mask 56 Ounce","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41WT8+pL7VL.jpg",29.29,312,0.0255,0.031,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008Z9AQQG",{"love":488,"hate":544,"returnReasons":549},[489,496,503,509,516,522,527,531,535,540],{"topic":490,"percentOfMentions":491,"verbatims":492},"Moist\u002FDry",0.25489999999999996,[493,494,495],"Its very moisturizing","Amazing Deep Hydration & Smooth Results","It's a hair treatment cream that moisturizes",{"topic":497,"percentOfMentions":498,"verbatims":499},"Soft Feel",0.16670000000000001,[500,501,502],"It makes my hair so soft","After just one use, my hair felt noticeably softer, smoother, and much more manageable","it looks soft",{"topic":504,"percentOfMentions":505,"verbatims":506},"Quality-Overall",0.1176,[507,508],"really good quality","Great product",{"topic":510,"percentOfMentions":511,"verbatims":512},"Smell",0.10779999999999999,[513,514,515],"The coconut oil infusion gives it a nice, light scent and leaves my hair shiny and smooth","Smells good, makes your hair very soft and smooth","it smells like coconut",{"topic":517,"percentOfMentions":518,"verbatims":519},"Hair Growth",0.0882,[520,521],"My hair is alive again","Their hair was damaged and dry, and after using it, it looks soft, shiny, and very healthy",{"topic":523,"percentOfMentions":524,"verbatims":525},"Value For Money",0.0588,[526],"Price is great for how much product you get",{"topic":528,"percentOfMentions":524,"verbatims":529},"Suitability Straight Hair",[530],"Great hair mask",{"topic":532,"percentOfMentions":524,"verbatims":533},"Hair Styling",[534],"I Love it hair is soft shiny not heavy or weighed down works wonderfully",{"topic":536,"percentOfMentions":537,"verbatims":538},"Durability",0.0294,[539],"So it can last",{"topic":541,"percentOfMentions":537,"verbatims":542},"Brightness\u002FShine\u002FGlow",[543],"Shine and softness",[545],{"topic":523,"percentOfMentions":546,"verbatims":547},0.5,[548],"not worth the money",[550,553,556,558,560,563,565,568,571,573],{"reason":551,"pct":552},"Leak-Proof",0.3019,{"reason":554,"pct":555},"Functionality-Overall",0.1226,{"reason":510,"pct":557},0.0943,{"reason":490,"pct":559},0.0849,{"reason":561,"pct":562},"Product Condition",0.056600000000000004,{"reason":564,"pct":562},"Size-Overall",{"reason":566,"pct":567},"Advertised Vs Actual Product",0.0472,{"reason":569,"pct":570},"Color",0.0377,{"reason":572,"pct":570},"Texture\u002FConsistency-Overall",{"reason":574,"pct":570},"Suitability Short Hair",[576,580,585,590,595],{"term":31,"volume":577,"growthQoq":578,"conversionRate":579},39795,-0.3215,0.0559,{"term":581,"volume":582,"growthQoq":583,"conversionRate":584},"emergencia",11574,-0.1187,0.0219,{"term":586,"volume":587,"growthQoq":588,"conversionRate":589},"emergencia tratamiento para el cabello",6309,-0.56,0.0217,{"term":591,"volume":592,"growthQoq":593,"conversionRate":594},"emergency hair treatment repair",423,0.8208,0.0363,{"term":596,"volume":597,"growthQoq":598,"conversionRate":599},"toque magico emergencia",462,-0.1026,0.1143,[601,608,613,619,624,629],{"title":602,"href":603,"score":604,"verdict":605,"marketSize":606,"growth90":607},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":609,"href":610,"score":604,"verdict":605,"marketSize":611,"growth90":612},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":614,"href":615,"score":604,"verdict":616,"marketSize":617,"growth90":618},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":620,"href":621,"score":604,"verdict":605,"marketSize":622,"growth90":623},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":625,"href":626,"score":604,"verdict":616,"marketSize":627,"growth90":628},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":630,"href":631,"score":632,"verdict":605,"marketSize":633,"growth90":634},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[636,643,646,653,660,667,674,681,688,695,702,709,716,723,730,736,743,750,757,764],{"nodeId":637,"label":638,"slug":639,"href":640,"nichesTracked":641,"marketSizeTotal":642},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":644,"marketSizeTotal":645},10978,8129370268,{"nodeId":647,"label":648,"slug":649,"href":650,"nichesTracked":651,"marketSizeTotal":652},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":654,"label":655,"slug":656,"href":657,"nichesTracked":658,"marketSizeTotal":659},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":661,"label":662,"slug":663,"href":664,"nichesTracked":665,"marketSizeTotal":666},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":668,"label":669,"slug":670,"href":671,"nichesTracked":672,"marketSizeTotal":673},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":675,"label":676,"slug":677,"href":678,"nichesTracked":679,"marketSizeTotal":680},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":682,"label":683,"slug":684,"href":685,"nichesTracked":686,"marketSizeTotal":687},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":689,"label":690,"slug":691,"href":692,"nichesTracked":693,"marketSizeTotal":694},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":696,"label":697,"slug":698,"href":699,"nichesTracked":700,"marketSizeTotal":701},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":703,"label":704,"slug":705,"href":706,"nichesTracked":707,"marketSizeTotal":708},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":710,"label":711,"slug":712,"href":713,"nichesTracked":714,"marketSizeTotal":715},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":717,"label":718,"slug":719,"href":720,"nichesTracked":721,"marketSizeTotal":722},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":724,"label":725,"slug":726,"href":727,"nichesTracked":728,"marketSizeTotal":729},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":731,"label":732,"slug":733,"href":734,"nichesTracked":294,"marketSizeTotal":735},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",527166679,{"nodeId":737,"label":738,"slug":739,"href":740,"nichesTracked":741,"marketSizeTotal":742},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":744,"label":745,"slug":746,"href":747,"nichesTracked":748,"marketSizeTotal":749},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":751,"label":752,"slug":753,"href":754,"nichesTracked":755,"marketSizeTotal":756},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":758,"label":759,"slug":760,"href":761,"nichesTracked":762,"marketSizeTotal":763},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":765,"label":766,"slug":767,"href":768,"nichesTracked":769,"marketSizeTotal":770},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]