[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-beauty-personal-care-elta-md-lip-balm-spf-50":3,"research-sidebar-rollups":641},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":47,"baselines":85,"demand":90,"seasonality":388,"brandShare":400,"products":408,"feedback":437,"searchTerms":581,"related":606,"lastUpdated":35},"af52403a-29cf-4de5-ba00-bfc433f3d6a8","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":26,"sellerCount":37,"signals":38,"avgBsr":39,"pageQuality":30,"unitsSoldMin":40,"unitsSoldAvgMin":41,"unitsSoldAvgMax":42,"revenueMin":43,"revenueMax":44,"avgBrandAgeMonths":45,"avgSellerAgeDays":46,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":30},84541,22386,0.4521,0.2734,0.1877,1,4.47,9169,20.12,4.78,36.11,3,5000,0.6667,0.0039,0,"elta md lip balm spf 50","elta-md-lip-balm-spf-50","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Felta-md-lip-balm-spf-50","Sunscreens & Tanning Products","2026-07-17T03:45:47.777882+00:00",2,20,[],456,4000,1250,1500,80480,100600,80,148,{"score":48,"verdict":49,"components":50},45,"skip",[51,56,59,63,65,67,70,75,78,81],{"key":52,"score":53,"weight":54,"raw":55},"marketSize",21,0.15,84541.27,{"key":57,"score":58,"weight":54,"raw":18},"growth",55,{"key":60,"score":61,"weight":62,"raw":19},"conversion",99,0.1,{"key":64,"score":30,"weight":54,"raw":20},"competition",{"key":66,"score":30,"weight":62,"raw":20},"brandShare",{"key":68,"score":69,"weight":62,"raw":21},"qualityGap",47,{"key":71,"score":72,"weight":73,"raw":74},"reviewMoat",22,0.05,9169.33,{"key":76,"score":77,"weight":62,"raw":29},"returns",98,{"key":79,"score":80,"weight":73,"raw":23},"avgPrice",88,{"key":82,"score":83,"weight":73,"raw":84},"priceRange",67,0.6737950845834664,{"avgRating":86,"medianPrice":87,"medianReturnRate":88,"nichesTracked":89},4.42,24.38,0.0215,115062,{"points":91,"droppedPartialWeek":387},[92,95,98,101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,146,149,152,155,158,161,164,167,170,173,176,179,182,185,188,191,194,197,200,203,206,209,212,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,264,267,270,272,275,278,281,284,286,288,290,292,295,298,300,303,306,309,312,315,318,321,324,327,330,332,335,338,341,344,347,350,352,354,357,360,363,366,369,372,375,378,381,384],{"week":93,"volume":94},"2024-07-21",804,{"week":96,"volume":97},"2024-07-28",472,{"week":99,"volume":100},"2024-08-04",434,{"week":102,"volume":103},"2024-08-11",333,{"week":105,"volume":106},"2024-08-18",381,{"week":108,"volume":109},"2024-09-01",443,{"week":111,"volume":112},"2024-09-15",297,{"week":114,"volume":115},"2024-09-22",337,{"week":117,"volume":118},"2024-09-29",268,{"week":120,"volume":121},"2024-10-06",262,{"week":123,"volume":124},"2024-10-13",306,{"week":126,"volume":127},"2024-10-20",211,{"week":129,"volume":130},"2024-10-27",302,{"week":132,"volume":133},"2024-11-03",220,{"week":135,"volume":136},"2024-11-10",213,{"week":138,"volume":139},"2024-11-17",238,{"week":141,"volume":142},"2024-11-24",222,{"week":144,"volume":145},"2024-12-01",295,{"week":147,"volume":148},"2024-12-08",256,{"week":150,"volume":151},"2024-12-15",298,{"week":153,"volume":154},"2024-12-22",226,{"week":156,"volume":157},"2024-12-29",143,{"week":159,"volume":160},"2025-01-05",245,{"week":162,"volume":163},"2025-01-12",229,{"week":165,"volume":166},"2025-01-19",299,{"week":168,"volume":169},"2025-01-26",296,{"week":171,"volume":172},"2025-02-02",289,{"week":174,"volume":175},"2025-02-09",430,{"week":177,"volume":178},"2025-02-16",408,{"week":180,"volume":181},"2025-02-23",363,{"week":183,"volume":184},"2025-03-02",386,{"week":186,"volume":187},"2025-03-09",412,{"week":189,"volume":190},"2025-03-16",455,{"week":192,"volume":193},"2025-03-23",424,{"week":195,"volume":196},"2025-03-30",563,{"week":198,"volume":199},"2025-04-06",431,{"week":201,"volume":202},"2025-04-13",387,{"week":204,"volume":205},"2025-04-20",536,{"week":207,"volume":208},"2025-04-27",946,{"week":210,"volume":211},"2025-05-04",590,{"week":213,"volume":205},"2025-05-11",{"week":215,"volume":216},"2025-05-18",652,{"week":218,"volume":219},"2025-05-25",704,{"week":221,"volume":222},"2025-06-01",706,{"week":224,"volume":225},"2025-06-08",663,{"week":227,"volume":228},"2025-06-15",592,{"week":230,"volume":231},"2025-06-22",690,{"week":233,"volume":234},"2025-06-29",830,{"week":236,"volume":237},"2025-07-06",695,{"week":239,"volume":240},"2025-07-13",1303,{"week":242,"volume":243},"2025-07-20",505,{"week":245,"volume":246},"2025-07-27",612,{"week":248,"volume":249},"2025-08-03",555,{"week":251,"volume":252},"2025-08-10",496,{"week":254,"volume":255},"2025-08-17",560,{"week":257,"volume":258},"2025-08-24",427,{"week":260,"volume":261},"2025-08-31",373,{"week":263,"volume":109},"2025-09-07",{"week":265,"volume":266},"2025-09-14",783,{"week":268,"volume":269},"2025-09-21",369,{"week":271,"volume":118},"2025-09-28",{"week":273,"volume":274},"2025-10-05",284,{"week":276,"volume":277},"2025-10-12",367,{"week":279,"volume":280},"2025-10-19",321,{"week":282,"volume":283},"2025-10-26",286,{"week":285,"volume":166},"2025-11-02",{"week":287,"volume":172},"2025-11-09",{"week":289,"volume":115},"2025-11-16",{"week":291,"volume":142},"2025-11-23",{"week":293,"volume":294},"2025-11-30",355,{"week":296,"volume":297},"2025-12-07",325,{"week":299,"volume":274},"2025-12-14",{"week":301,"volume":302},"2025-12-21",316,{"week":304,"volume":305},"2025-12-28",252,{"week":307,"volume":308},"2026-01-04",307,{"week":310,"volume":311},"2026-01-11",263,{"week":313,"volume":314},"2026-01-18",309,{"week":316,"volume":317},"2026-01-25",364,{"week":319,"volume":320},"2026-02-01",336,{"week":322,"volume":323},"2026-02-08",357,{"week":325,"volume":326},"2026-02-15",425,{"week":328,"volume":329},"2026-02-22",415,{"week":331,"volume":199},"2026-03-01",{"week":333,"volume":334},"2026-03-08",518,{"week":336,"volume":337},"2026-03-15",580,{"week":339,"volume":340},"2026-03-22",524,{"week":342,"volume":343},"2026-03-29",497,{"week":345,"volume":346},"2026-04-05",365,{"week":348,"volume":349},"2026-04-12",372,{"week":351,"volume":184},"2026-04-19",{"week":353,"volume":100},"2026-04-26",{"week":355,"volume":356},"2026-05-03",371,{"week":358,"volume":359},"2026-05-10",370,{"week":361,"volume":362},"2026-05-17",504,{"week":364,"volume":365},"2026-05-24",562,{"week":367,"volume":368},"2026-05-31",627,{"week":370,"volume":371},"2026-06-07",568,{"week":373,"volume":374},"2026-06-14",615,{"week":376,"volume":377},"2026-06-21",569,{"week":379,"volume":380},"2026-06-28",896,{"week":382,"volume":383},"2026-07-05",571,{"week":385,"volume":386},"2026-07-12",522,false,[389,390,391,392,393,394,395,396,397,398,399,399],0.6638142635170131,0.8679543765622537,1.1002319454140113,1.107409867813633,1.2546370316992064,1.5642128493255567,1.574549057581012,1.0218490328101426,0.9210710023194542,0.6715664197086045,0.6112399696744506,{"top":401,"otherBrandCount":30,"otherClickShare":30},[402,405],{"brand":403,"clickShare":404},"EltaMD",0.9198999999999999,{"brand":406,"clickShare":407},"Aquaphor",0.0801,[409,420,429],{"asin":410,"title":411,"brand":403,"imageUrl":412,"price":413,"rating":414,"reviews":415,"clickShare90":416,"clickShare360":417,"launchDate":418,"amazonUrl":419},"B00I8P0A2W","EltaMD UV Lip Balm SPF Sunscreen Sunscreen Lip Balm with SPF 30+ Protects Dry Cracked Lips Transparent Zinc Oxide 0.28 Tube","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31BRntoojwL.jpg",19.47,4.4,4685,0.8731,0.8157,"2015-02-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00I8P0A2W",{"asin":421,"title":422,"brand":406,"imageUrl":423,"price":24,"rating":424,"reviews":425,"clickShare90":407,"clickShare360":426,"launchDate":427,"amazonUrl":428},"B008SQSBJK","Aquaphor Lip Protectant and Sunscreen Ointment - Broad Spectrum SPF 30 - Relieves Chapped Lips - .35 fl. Oz. Tube","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F419ExPuLmPL.jpg",4.6,18138,0.0828,"2012-10-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB008SQSBJK",{"asin":430,"title":431,"brand":403,"imageUrl":432,"price":25,"rating":414,"reviews":415,"clickShare90":433,"clickShare360":434,"launchDate":435,"amazonUrl":436},"B0CTHXZYHK","EltaMD UV Lip Balm SPF Sunscreen Sunscreen Lip Balm with SPF 30+ Protects Dry Cracked Lips Transparent Zinc Oxide 0.28 Tube (Pack of 2)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F415ihA5l92L.jpg",0.0468,0.1015,"2024-01-29","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CTHXZYHK",{"love":438,"hate":498,"returnReasons":556},[439,446,453,460,467,474,480,485,489,493],{"topic":440,"percentOfMentions":441,"verbatims":442},"Moist\u002FDry",0.2742,[443,444,445],"- effective moisture","don't get me wrong it's really moisturizing","Keeps lips hydrated and protected",{"topic":447,"percentOfMentions":448,"verbatims":449},"Soft Feel",0.129,[450,451,452],"Leaves lips feeling soft","Really smooth, no weird taste and after 2 uses my lips feel so much better :","Feels great",{"topic":454,"percentOfMentions":455,"verbatims":456},"Quality-Overall",0.11289999999999999,[457,458,459],"Great product","Great quality product for the price","Excelente producto muy bueno",{"topic":461,"percentOfMentions":462,"verbatims":463},"Protection",0.0968,[464,465,466],"This is the best lip protectant I have ever used","the sun protection is an extra bonus","especially this sun protective one",{"topic":468,"percentOfMentions":469,"verbatims":470},"Smell",0.0484,[471,472,473],"Good that its fragrance-free","Prefer the Jack Black with SPF over this as it is truly clear with no sunscreen smell or taste","smells good",{"topic":475,"percentOfMentions":476,"verbatims":477},"Suitability Hot Weather",0.037599999999999995,[478,479],"I like that it's liquid form so I can keep in my hot car for emergencies","Works well, protects lips from sunburn if applied accordingly during sun exposure",{"topic":481,"percentOfMentions":482,"verbatims":483},"Coverage",0.0323,[484],"Love this best lip coverage that actually helps",{"topic":486,"percentOfMentions":482,"verbatims":487},"Symptom Reduction",[488],"Excited for this lip repair with spf",{"topic":490,"percentOfMentions":482,"verbatims":491},"Efficiency",[492],"works good",{"topic":494,"percentOfMentions":482,"verbatims":495},"Advertised Vs Actual Product",[496,497],"Did the job","Did what it supposed to do",[499,505,512,518,523,527,533,539,545,551],{"topic":440,"percentOfMentions":500,"verbatims":501},0.23559999999999998,[502,503,504],"My lips are rarely dry","dries up as soon as it goes on","it dried them out terribly",{"topic":506,"percentOfMentions":507,"verbatims":508},"Value For Money",0.10339999999999999,[509,510,511],"This product is expensive","Pricey","Paid higher price hoping it would be worth the extra cost but did not",{"topic":513,"percentOfMentions":514,"verbatims":515},"Color",0.069,[516,517],"comes out white","Leaves a white cast",{"topic":519,"percentOfMentions":514,"verbatims":520},"Product Condition",[521,522],"That product did not appear to be used however","so maybe I got an old tube",{"topic":468,"percentOfMentions":514,"verbatims":524},[525,526],"Smells and tastes like sunscreen-awful","Weird smell",{"topic":528,"percentOfMentions":529,"verbatims":530},"Residue",0.051699999999999996,[531,532],"Leaves a white residue","Leaves white residue on lips",{"topic":534,"percentOfMentions":529,"verbatims":535},"Oily\u002FGreasy",[536,537,538],"Too greasy","too oil","feels too oily and greasy, heavy on lips, and wipes off too easily without lasting",{"topic":540,"percentOfMentions":541,"verbatims":542},"Thickness",0.046,[543,544],"This stuff comes out thin","this product has been thinned out and tastes horrible",{"topic":546,"percentOfMentions":547,"verbatims":548},"Sensitivity-Overall",0.04019999999999999,[549,550],"My lips are so sensitive to the point that I dont wear chapstick","occasionally sunburnt",{"topic":552,"percentOfMentions":553,"verbatims":554},"Strength",0.0345,[555],"should have been in what was a flimsy",[557,559,561,563,565,567,569,572,575,578],{"reason":494,"pct":558},0.17850000000000002,{"reason":440,"pct":560},0.0904,{"reason":506,"pct":562},0.08689999999999999,{"reason":519,"pct":564},0.078,{"reason":468,"pct":566},0.0762,{"reason":513,"pct":568},0.0745,{"reason":570,"pct":571},"Functionality-Overall",0.06559999999999999,{"reason":573,"pct":574},"Size-Overall",0.0638,{"reason":576,"pct":577},"Damage\u002FBurn Hair",0.037200000000000004,{"reason":579,"pct":580},"Ingredients-Overall",0.0355,[582,587,592,596,601],{"term":583,"volume":584,"growthQoq":585,"conversionRate":586},"elta md lip balm",9554,0.1989,0.1181,{"term":588,"volume":589,"growthQoq":590,"conversionRate":591},"elta md lip",3522,0.8686,0.1215,{"term":31,"volume":593,"growthQoq":594,"conversionRate":595},5515,0.5226,0.1589,{"term":597,"volume":598,"growthQoq":599,"conversionRate":600},"elta md lip balm spf 36",2494,-0.2933,0.1818,{"term":602,"volume":603,"growthQoq":604,"conversionRate":605},"elta lip balm",1301,0.3933,0.1268,[607,614,619,625,630,635],{"title":608,"href":609,"score":610,"verdict":611,"marketSize":612,"growth90":613},"bio oil lotion","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fbio-oil-lotion",75,"watch",654049.07,0.9588,{"title":615,"href":616,"score":610,"verdict":611,"marketSize":617,"growth90":618},"glossier futuredew serum","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fglossier-futuredew-serum",344082.55,3.8359,{"title":620,"href":621,"score":610,"verdict":622,"marketSize":623,"growth90":624},"press on toenails","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fpress-on-toenails","launch",2360218.02,0.7937,{"title":626,"href":627,"score":610,"verdict":611,"marketSize":628,"growth90":629},"skulta deep peptide eye mask","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fskulta-deep-peptide-eye-mask",57575.09,2727,{"title":631,"href":632,"score":610,"verdict":622,"marketSize":633,"growth90":634},"mineral sunscreen spray","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fmineral-sunscreen-spray",3772528.43,1.8382,{"title":636,"href":637,"score":638,"verdict":611,"marketSize":639,"growth90":640},"collagen oil","\u002Fresearch\u002Fus\u002Fbeauty-personal-care\u002Fcollagen-oil",76,343682.32,1.1616,[642,649,652,659,666,673,680,687,694,701,708,715,722,729,736,743,750,756,763,770],{"nodeId":643,"label":644,"slug":645,"href":646,"nichesTracked":647,"marketSizeTotal":648},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":650,"marketSizeTotal":651},10978,8129370268,{"nodeId":653,"label":654,"slug":655,"href":656,"nichesTracked":657,"marketSizeTotal":658},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":660,"label":661,"slug":662,"href":663,"nichesTracked":664,"marketSizeTotal":665},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":667,"label":668,"slug":669,"href":670,"nichesTracked":671,"marketSizeTotal":672},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":674,"label":675,"slug":676,"href":677,"nichesTracked":678,"marketSizeTotal":679},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":681,"label":682,"slug":683,"href":684,"nichesTracked":685,"marketSizeTotal":686},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":688,"label":689,"slug":690,"href":691,"nichesTracked":692,"marketSizeTotal":693},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":695,"label":696,"slug":697,"href":698,"nichesTracked":699,"marketSizeTotal":700},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":702,"label":703,"slug":704,"href":705,"nichesTracked":706,"marketSizeTotal":707},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":709,"label":710,"slug":711,"href":712,"nichesTracked":713,"marketSizeTotal":714},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":716,"label":717,"slug":718,"href":719,"nichesTracked":720,"marketSizeTotal":721},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":723,"label":724,"slug":725,"href":726,"nichesTracked":727,"marketSizeTotal":728},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":730,"label":731,"slug":732,"href":733,"nichesTracked":734,"marketSizeTotal":735},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":737,"label":738,"slug":739,"href":740,"nichesTracked":741,"marketSizeTotal":742},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":744,"label":745,"slug":746,"href":747,"nichesTracked":748,"marketSizeTotal":749},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":751,"label":752,"slug":753,"href":754,"nichesTracked":121,"marketSizeTotal":755},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",260043081,{"nodeId":757,"label":758,"slug":759,"href":760,"nichesTracked":761,"marketSizeTotal":762},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":764,"label":765,"slug":766,"href":767,"nichesTracked":768,"marketSizeTotal":769},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":771,"label":772,"slug":773,"href":774,"nichesTracked":36,"marketSizeTotal":775},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]