---
title: "Elizabeth and James — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/elizabeth-and-james"
last_updated: "2026-08-10T22:51:56.335Z"
locale: en
meta:
description: "Niche score 42/100 · $21K/yr market · 39K searches/yr · $35.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $21K/yr market · 39K searches/yr · $35.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elizabeth and James — $21K/yr Amazon US Niche (2026) - Flapen"
---
# **elizabeth and james**
**Skip it**
A small market ($21K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 25Conversion 19Competition 33Returns 92Price range 40Avg price 95Brand share 7Review moat 97Quality gap 88
**Review moat**
**Incredible****66.82**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$35.46**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$8.35–$219.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$21K**
$21K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, elizabeth and james is a $21K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elizabeth and james market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$35K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#24,118**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **6%**
- **Out of stock**
- **23.1%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**30**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**0%**
- Elizabeth and James53% - Elizabeth James18% - Elizabeth and James Nirvana11% - Origins11% - NC3% - GolfTech Warehouse3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.
2K1KSpike '24Holiday '24Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/elizabeth-and-james/trend)
## **Top elizabeth and james search terms**
- **elizabeth james**15K/yr+13.2%0.1% conv. - **elizabeth and james nirvana**8K/yr+4.5%3.8% conv. - **elizabeth and james nirvana black**5K/yr-31.5%3.6% conv. - **elizabeth and james perfume**4K/yr-22.0%2.2% conv. - **elizabeth james nirvana**2K/yr+30.9%2.4% conv. - **elizabeth and james**4K/yr-17.1%0.8% conv. - **elizabeth james nirvana black**642/yr+39.3%2.5% conv. - **nirvana black perfume elizabeth and james**426/yr+17.9%3.8% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/elizabeth-and-james/search-terms)
## **Top elizabeth and james products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Elizabeth and James Nirvana Bourbon Eau de Parfum EDP Spray 1 oz / 30 mL**Elizabeth and James**$31.24**4.5★32 rev](https://www.amazon.com/dp/B0DMW3C4NB) [2**ELIZABETH AND JAMES NIRVANA FOR HER BLACK PERFUME EDP ROLLERBALL MINI 0.24 OZ/7 ML by Elizabeth and James Nirvana**Elizabeth and James Nirvana**$37.46**4.0★11 rev](https://www.amazon.com/dp/B01GR2Z0PY) [3**Elizabeth and James Nirvana Black Travel Size 1.5 mL**Origins**$8.35**4.2★80 rev](https://www.amazon.com/dp/B00PP1WIRC) [4**Elizabeth and James Nirvana Bourbon Perfume for Women Mini EDP Rollerball Pen 0.34 Ounce**Elizabeth and James**$15.63**4.5★527 rev](https://www.amazon.com/dp/B072FMWDBM) [5**Nirvana Rose By Elizabeth And James Eau De Parfum Rollerball 0.34 Oz Mini**Elizabeth and James**$20.78**4.2★319 rev](https://www.amazon.com/dp/B072FMWG4Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elizabeth and James Nirvana French Grey Eau de Parfum EDP Spray 1.7 oz / 50 mL with TraVscent Premium Refillable Travel Atomizer Womens Luxury Gift Basket Set For Birthdays Valentines Mothers Day**GolfTech Warehouse**$61.43**0 rev1y ago](https://www.amazon.com/dp/B0F4N511VG) [**Elizabeth James Case Compatible with MagSafe for Apple iPhone 16 Pro Max - Blush Glitter**Elizabeth James**$19.07**3 rev1y ago](https://www.amazon.com/dp/B0DZCPWVVQ) [**Elizabeth James Compatible with MagSafe for iPhone 15 Pro - Lady Whistledown Multicolor**Elizabeth James**$23.38**1 rev1y ago](https://www.amazon.com/dp/B0DZ3LHQ4C) [**Elizabeth James Compatible with MagSafe for Apple iPhone 15/14/13 - Regency Era Multicolor**Elizabeth James**$20.32**3 rev1y ago](https://www.amazon.com/dp/B0DZ17X1D1) [**Elizabeth James Case with MagSafe for iPhone 15 Pro - Afternoon in Versailles Multicolor**Elizabeth James**$23.86**2 rev1y ago](https://www.amazon.com/dp/B0DY8NH2JH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elizabeth James Compatible with MagSafe for iPhone 15 Pro - Lady Whistledown Multicolor**Elizabeth James**$23.38**1.0★**▲ 146%**](https://www.amazon.com/dp/B0DZ3LHQ4C) [**NC Nirvana Rose by Elizabeth and James Eau De Parfum Spray 1 oz (Women)&Value for money&**NC**$219.21**5.0★**▲ 137%**](https://www.amazon.com/dp/B091FRQG6M) [**Elizabeth James Case with MagSafe for iPhone 15 Pro - Afternoon in Versailles Multicolor**Elizabeth James**$23.86**5.0★**▲ 104%**](https://www.amazon.com/dp/B0DY8NH2JH) [**Elizabeth James Case Compatible with MagSafe for Apple iPhone 16 Pro Max - Blush Glitter**Elizabeth James**$19.07**3.8★**▲ 102%**](https://www.amazon.com/dp/B0DZCPWVVQ) [**Elizabeth and James Nirvana Bourbon Eau de Parfum EDP Spray 1 oz / 30 mL**Elizabeth and James**$31.24**4.5★**▲ 86%**](https://www.amazon.com/dp/B0DMW3C4NB)
**~~View all trending →~~**
## **What buyers say about elizabeth and james**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**56%
*“Great scent”*
**Size-Overall**15%
*“Case fits perfectly”*
**Value For Money**12%
*“The price was very affordable”*
**Durability**5%
*“Durable, cute case”*
**Quality-Overall**4%
*“It's of great quality”*
**Advertised Vs Actual Product**3%
*“does what it is supposed to”*
**Gifting Purpose**1%
*“it's a gift I can guarantee she will love”*
### **What buyers complain about **
**Durability**21%
*“it broke in less than a month”*
**Leak-Proof**14%
*“Great except the bottle leaks”*
**Advertised Vs Actual Product**14%
*“Not what I expected”*
**Size-Overall**14%
*“does not fit well”*
**Smell**7%
*“This kind of scent is NOT for everyone”*
**Quality-Overall**7%
*“Cheap”*
**Ease Of Use**4%
*“It's not always easy to find”*
### **Top return reasons **
**Size-Overall**78%
**Compatibility-Overall**6%
**Touch/Button Controls**3%
**Value For Money**2%
**Product Condition**2%
**Color**2%
**Functionality-Overall**2%
**Camera Quality**2%
**Advertised Vs Actual Product**1%
**Defective Material/Parts**1%
## **Common questions**
- **Is elizabeth and james profitable to sell on Amazon United States?**
- The niche generates $21K/yr across 17 tracked products. 90-day search growth is -0.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the elizabeth and james niche?**
- 6 brands and 30 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in elizabeth and james?**
- Top complaints mined from reviews: Durability, Leak-Proof, Advertised Vs Actual Product. The return rate is 1.2%.
- **When does demand for elizabeth and james peak?**
- Demand peaks in Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the elizabeth and james niche?**
- Listings span $8.35–$219.21; the average listing price is $35.46 (sweet spot $15–$100). The average incumbent carries 67 reviews — the moat a new listing must climb.
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