---
title: "Trend — elf wing it liner brush - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/elf-wing-it-liner-brush/trend"
last_updated: "2026-08-06T14:33:45.257Z"
locale: en
meta:
  description: "Niche score 41/100 · $55K/yr market · 106K searches/yr · $5.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $55K/yr market · 106K searches/yr · $5.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — elf wing it liner brush - Flapen"
---

# **elf wing it liner brush**

**Skip it**

Prices mostly outside the sweet spot ($3.16–$8.78) — this niche doesn't clear our bar today.

Market size 14Growth 49Conversion 84Competition 39Returns 96Price range 0Avg price 16Brand share 35Review moat 24Quality gap 27

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+19.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,890.45**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****$5.62**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$55K**

$55K/yr · 106K searches

**Price range**

**Bad****$3.16–$8.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

## Trend