---
title: "Elf Liquid Blush — $541K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/elf-liquid-blush"
last_updated: "2026-08-11T02:03:47.244Z"
locale: en
meta:
description: "Niche score 41/100 · $541K/yr market · 1.2M searches/yr · $27.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $541K/yr market · 1.2M searches/yr · $27.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elf Liquid Blush — $541K/yr Amazon US Niche (2026) - Flapen"
---
# **elf liquid blush**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 62Growth 32Conversion 20Competition 15Returns 89Price range 82Avg price 95Brand share 0Review moat 25Quality gap 33
**Avg price**
**Incredible****$27.43**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.57–$58.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$541K**
$541K/yr · 1.2M searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,062.67**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, elf liquid blush is a $541K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elf liquid blush market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$411K–$549K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#262**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **122 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**178**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Rhode61% - e.l.f.24% - SHEEYOON13% - Milk Makeup3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/elf-liquid-blush/trend)
## **Top elf liquid blush search terms**
- **rhode blush**663K/yr-11.1%0.8% conv. - **rhode pocket blush**194K/yr+63.3%0.8% conv. - **elf liquid blush**115K/yr+8.4%2.8% conv. - **elf camo liquid blush**52K/yr+28.2%2.3% conv. - **coral blush**44K/yr+23.4%0.0% conv. - **rhode toasted teddy blush**39K/yr-0.4%0.8% conv. - **elf blush liquid**28K/yr+10.8%2.4% conv. - **pocket blush**24K/yr-41.4%1.0% conv. - **blush rhode**17K/yr+19.7%0.7% conv. - **elf camo blush**14K/yr+5.7%2.0% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/elf-liquid-blush/search-terms)
## **Top elf liquid blush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$54K20%$108K30%$162K40%$216K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rhode Pocket Blush Piggy**Rhode**$43.54**4.2★21 rev](https://www.amazon.com/dp/B0GDJ2DBJZ) [2**Rhode Pocket Blush Buildable Hydrating Cream Blush - Tan Line (5.3 g / 18 oz)**Rhode**$40.37**4.7★42 rev](https://www.amazon.com/dp/B0G1TNWPX7) [3**e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Cheeky Lychee**e.l.f.**$7.65**4.6★14,857 rev](https://www.amazon.com/dp/B0DFMX5LDT) [4**Cream Blush stick Natural-Looking Matte Finish Makeup Blush stick Hydrating Long Lasting Lightweight Blendable Blush for cheeks (#6 Bronze Glow 1 PC)**SHEEYOON**$6.64**4.3★625 rev](https://www.amazon.com/dp/B0DGTQPBKQ) [5**e.l.f. Camo Liquid Blush Long-lasting Liquid Blush For High-pigment Color Creates A Soft Dewy Finish Vegan & Cruelty-free Comin In Hot Pink**e.l.f.**$7.73**4.6★14,857 rev](https://www.amazon.com/dp/B0CPFX8Z72)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rhode Pocket Blush Buildable Hydrating Cream Blush**Rhode**$58.85**27 rev4mo ago](https://www.amazon.com/dp/B0GPXWJSNM) [**Rhode Pocket Blush Date Cake**Rhode**$40.86**0 rev5mo ago](https://www.amazon.com/dp/B0GMXZ7T5Z) [**Rhode Pocket Blush Buildable Hydrating-Cream Blush**Rhode**$45.47**5 rev6mo ago](https://www.amazon.com/dp/B0GGL6R5BD) [**Rhode Pocket Blush Piggy**Rhode**$43.54**21 rev6mo ago](https://www.amazon.com/dp/B0GDJ2DBJZ) [**Rhode Pocket Blush Sprinkle**Rhode**$41.49**5 rev6mo ago](https://www.amazon.com/dp/B0GCXFYBC4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Rhode Pocket Blush Buildable Hydrating-Cream Blush**Rhode**$45.47**5.0★**▲ 124%**](https://www.amazon.com/dp/B0GGL6R5BD) [**Rhode Pocket Blush Buildable Hydrating Cream Blush**Rhode**$58.85**4.4★**▲ 118%**](https://www.amazon.com/dp/B0GPXWJSNM) [**Rhode Pocket Blush Date Cake**Rhode**$40.86**0.0★**▲ 107%**](https://www.amazon.com/dp/B0GMXZ7T5Z) [**Rhode Pocket Blush Piggy**Rhode**$43.54**4.2★**▲ 61%**](https://www.amazon.com/dp/B0GDJ2DBJZ) [**Rhode Pocket Blush Sprinkle**Rhode**$41.49**5.0★**▲ 59%**](https://www.amazon.com/dp/B0GCXFYBC4)
**~~View all trending →~~**
## **What buyers say about elf liquid blush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**45%
*“Color is pretty”*
**Value For Money**8%
*“great product for the price”*
**Quality-Overall**7%
*“It's good quality for the price and very pigmented”*
**Soft Feel**7%
*“Its a soft”*
**Durability**4%
*“Lasts all day”*
**Suitability Combination Skin**4%
*“blends effortlessly into the skin”*
**Ease Of Application**3%
*“Its super easy to blend, buildable, and leaves a healthy glow that looks like real skin”*
**Ease Of Use**3%
*“Easy to use”*
**Smell**2%
*“Smells great glides on stays on-multi use lips cheeks eyes and cute and compact”*
**Moist/Dry**2%
*“Its hydrating and a beautiful color”*
### **What buyers complain about **
**Color**33%
*“wrong color”*
**Size-Overall**10%
*“Its much larger”*
**Value For Money**7%
*“Overpriced”*
**Product Condition**5%
*“Arrived used”*
**Allergies**3%
*“caused an allergic reaction which I've never had to any makeup or skincare products”*
**Ease Of Application**3%
*“dont apply tooo much”*
**Quality-Overall**3%
*“not the best on the market”*
**Leak-Proof**2%
*“Leaks”*
**Ease Of Use**2%
*“it was so hard to open like omg”*
**Smell**2%
*“It smells terrible”*
### **Top return reasons **
**Color**62%
**Advertised Vs Actual Product**7%
**Product Condition**4%
**Adhesion/Stickiness**4%
**Size-Overall**3%
**Value For Money**3%
**Brightness/Shine/Glow**2%
**Texture/Consistency-Overall**2%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is elf liquid blush profitable to sell on Amazon United States?**
- The niche generates $541K/yr across 12 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the elf liquid blush niche?**
- 4 brands and 178 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in elf liquid blush?**
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 1.3%.
- **When does demand for elf liquid blush peak?**
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the elf liquid blush niche?**
- Listings span $6.57–$58.85; the average listing price is $27.43 (sweet spot $15–$100). The average incumbent carries 4,063 reviews — the moat a new listing must climb.
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