---
title: "Elf Lip Oil — $317K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/elf-lip-oil"
last_updated: "2026-08-05T23:04:04.896Z"
locale: en
meta:
description: "Niche score 41/100 · $317K/yr market · 896K searches/yr · $12.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $317K/yr market · 896K searches/yr · $12.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elf Lip Oil — $317K/yr Amazon US Niche (2026) - Flapen"
---
# **elf lip oil**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 22Conversion 35Competition 38Returns 93Price range 53Avg price 55Brand share 0Review moat 19Quality gap 48
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$12.59**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.03–$25.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$317K**
$317K/yr · 896K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-5.2%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****15,328.9**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elf lip oil is a $317K/yr Amazon United States market (896K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elf lip oil market data**
- **Units sold / yr**
- **25K–30K**
- avg 750–1,000/product
- **Revenue / yr**
- **$315K–$378K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#229**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **124 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- NYX PROFESSIONAL MAKEUP74% - TONYMOLY25% - Lissymuse2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.
90K70KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/elf-lip-oil/trend)
## **Top elf lip oil search terms**
- **tonymoly**277K/yr-20.5%1.2% conv. - **nyx fat oil**67K/yr+195.7%2.5% conv. - **tony moly**150K/yr-7.1%1.1% conv. - **nyx lip oil**86K/yr-19.2%2.2% conv. - **fat oil**41K/yr+36.3%1.8% conv. - **fat oil lip gloss nyx**23K/yr+87.1%3.4% conv. - **fat lip oil**30K/yr-13.4%3.3% conv. - **tako**19K/yr+4.0%0.1% conv. - **nyx fat lip oil**63K/yr-74.2%2.3% conv. - **nyx fat oil lip drip**10K/yr+47.2%2.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/elf-lip-oil/search-terms)
## **Top elf lip oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$32K20%$63K30%$95K40%$127K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip Moisturizing Lip Oil Gloss Vegan Tinted Formula Up to 12 HR Hydration - Newsfeed (Rose Nude)**NYX PROFESSIONAL MAKEUP**$8.14**4.5★39,470 rev](https://www.amazon.com/dp/B0BL8HXJMX) [2**NYX PROFESSIONAL MAKEUP Fat Oil Lip Drip Moisturizing Lip Oil Gloss Vegan Tinted Formula Up to 12 HR Hydration - Missed Call (Sheer Pink)**NYX PROFESSIONAL MAKEUP**$8.23**4.5★39,470 rev](https://www.amazon.com/dp/B0BL8HY2QP) [3**TONYMOLY Wonder Ceramide Mochi Milky Toner 5 000 ppb Ceramide Barrier Repair Toner for Dry & Sensitive Skin Hydrating Korean Glass Skin Essence 16.9 fl oz / 500ml Value Size**TONYMOLY**$20.65**4.7★2,302 rev](https://www.amazon.com/dp/B07B32PL1C) [4**NYX PROFESSIONAL MAKEUP Fat Oil Body Oil in Caramelt Mami Caramel Scented Body Glow Moisturizer With Vitamin E for 24HR Hydration and Glowing Skin Bronzed Finish Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$17.55**4.2★328 rev](https://www.amazon.com/dp/B0GP9GHGG5) [5**NYX PROFESSIONAL MAKEUP Fat Oil Slick Click Lightweight Buildable Pigmented Vegan Lip Balm - No Filter Needed**NYX PROFESSIONAL MAKEUP**$8.93**4.4★5,694 rev](https://www.amazon.com/dp/B0CLWHXXPD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NYX PROFESSIONAL MAKEUP Fat Oil Body Oil in Caramelt Mami Caramel Scented Body Glow Moisturizer With Vitamin E for 24HR Hydration and Glowing Skin Bronzed Finish Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$17.55**328 rev2mo ago](https://www.amazon.com/dp/B0GP9GHGG5) [**NYX PROFESSIONAL MAKEUP Fat Oil Body Oil in Coconut Cutie Coconut Scented Body Glow Moisturizer With Vitamin E for 24HR Hydration and Glowing Skin Golden Finish Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$17.84**328 rev2mo ago](https://www.amazon.com/dp/B0GP8WHC33) [**NYX PROFESSIONAL MAKEUP Fat Oil Body Butter in Caramelt Mami Caramel Scented Body Cream with Avocado Oil and Shea Butter for 24 HR Hydration Fast Absorbing Whipped Formula Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$14.70**158 rev2mo ago](https://www.amazon.com/dp/B0GP9Y4ZGK) [**NYX PROFESSIONAL MAKEUP Fat Oil Hand & Body Lotion in Suga Baddie Vanilla Lotion with 24HR Hydration Lightweight Body Moisturizer With Avocado Oil Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$11.60**88 rev2mo ago](https://www.amazon.com/dp/B0GPBDJDTV) [**Lissymuse Hydrating Fat Lip Oil Gloss Set 4pcs Non-Sticky Moisturizing Smooth Glossy Finish Lip Glow Oil Tinted Plumping Butter Lipgloss Long Lasting Lips Balm - Lips Care Stuff for Women Girls Teen**Lissymuse**$6.03**86 rev3mo ago](https://www.amazon.com/dp/B0GW1XG7P1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NYX PROFESSIONAL MAKEUP Fat Oil Hand & Body Lotion in Suga Baddie Vanilla Lotion with 24HR Hydration Lightweight Body Moisturizer With Avocado Oil Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$11.60**4.5★**▲ 347%**](https://www.amazon.com/dp/B0GPBDJDTV) [**NYX PROFESSIONAL MAKEUP Fat Oil Body Butter in Caramelt Mami Caramel Scented Body Cream with Avocado Oil and Shea Butter for 24 HR Hydration Fast Absorbing Whipped Formula Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$14.70**4.1★**▲ 343%**](https://www.amazon.com/dp/B0GP9Y4ZGK) [**NYX PROFESSIONAL MAKEUP Fat Oil Body Oil in Caramelt Mami Caramel Scented Body Glow Moisturizer With Vitamin E for 24HR Hydration and Glowing Skin Bronzed Finish Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$17.55**4.2★**▲ 342%**](https://www.amazon.com/dp/B0GP9GHGG5) [**NYX PROFESSIONAL MAKEUP Fat Oil Body Oil in Coconut Cutie Coconut Scented Body Glow Moisturizer With Vitamin E for 24HR Hydration and Glowing Skin Golden Finish Vegan & Cruelty-Free**NYX PROFESSIONAL MAKEUP**$17.84**4.2★**▲ 341%**](https://www.amazon.com/dp/B0GP8WHC33) [**Lissymuse Hydrating Fat Lip Oil Gloss Set 4pcs Non-Sticky Moisturizing Smooth Glossy Finish Lip Glow Oil Tinted Plumping Butter Lipgloss Long Lasting Lips Balm - Lips Care Stuff for Women Girls Teen**Lissymuse**$6.03**4.5★**▲ 338%**](https://www.amazon.com/dp/B0GW1XG7P1)
**~~View all trending →~~**
## **What buyers say about elf lip oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Moist/Dry**12%
*“Super hydrating”*
**Suitability Combination Skin**9%
*“better skin texture”*
**Smell**7%
*“The fragrance is fantastic”*
**Brightness/Shine/Glow**7%
*“also very shimmery”*
**Soft Feel**6%
*“Is very soft”*
**Color**6%
*“Color is so pretty”*
**Suitability Dry Skin**5%
*“Perfect for dry or sensitive skin”*
**Quality-Overall**5%
*“Great Selection of Products”*
**Value For Money**5%
*“Fantastic price”*
**Cleansing**3%
*“It's gentle and good everyday cleanser,”*
### **What buyers complain about **
**Functionality-Overall**7%
*“Doesn't do anything”*
**Allergies**5%
*“Caused skin irritation”*
**Value For Money**5%
*“It was very expensive”*
**Size-Overall**5%
*“its short”*
**Oily/Greasy**5%
*“this makes me even more oily”*
**Color**4%
*“Completely different color”*
**Adhesion/Stickiness**4%
*“Sticky dont buy it”*
**Smell**4%
*“Plastic smell”*
**Moist/Dry**4%
*“not very moisturizing at all”*
**Advertised Vs Actual Product**3%
*“Not as pictured”*
### **Top return reasons **
**Color**32%
**Advertised Vs Actual Product**12%
**Adhesion/Stickiness**11%
**Functionality-Overall**10%
**Defective Material/Parts**5%
**Product Condition**4%
**Smell**3%
**Oily/Greasy**3%
**Moist/Dry**2%
**Size-Overall**2%
## **Common questions**
- **Is elf lip oil profitable to sell on Amazon United States?**
- The niche generates $317K/yr across 20 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the elf lip oil niche?**
- 3 brands and 45 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in elf lip oil?**
- Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 1.1%.
- **When does demand for elf lip oil peak?**
- Demand peaks in Apr–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the elf lip oil niche?**
- Listings span $6.03–$25.05; the average listing price is $12.59 (sweet spot $15–$100). The average incumbent carries 15,329 reviews — the moat a new listing must climb.
## **Related niches in Beauty & Personal Care**
- 75 [**bio oil lotion**](https://flapen.com/research/us/beauty-personal-care/bio-oil-lotion)$654K/yr+95.9%**Worth a look**- 75 [**glossier futuredew serum**](https://flapen.com/research/us/beauty-personal-care/glossier-futuredew-serum)$344K/yr+383.6%**Worth a look**- 75 [**press on toenails**](https://flapen.com/research/us/beauty-personal-care/press-on-toenails)$2.4M/yr+79.4%**Launch it**- 75 [**skulta deep peptide eye mask**](https://flapen.com/research/us/beauty-personal-care/skulta-deep-peptide-eye-mask)$58K/yr>1,000%**Worth a look**- 75 [**mineral sunscreen spray**](https://flapen.com/research/us/beauty-personal-care/mineral-sunscreen-spray)$3.8M/yr+183.8%**Launch it**- 76 [**collagen oil**](https://flapen.com/research/us/beauty-personal-care/collagen-oil)$344K/yr+116.2%**Worth a look**[**All Beauty & Personal Care niches **](https://flapen.com/research/us/beauty-personal-care)