---
title: "Trend — eleven shampoo - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eleven-shampoo/trend"
last_updated: "2026-08-10T21:22:31.700Z"
locale: en
meta:
  description: "Niche score 51/100 · $127K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $127K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — eleven shampoo - Flapen"
---

# **eleven shampoo**

**Worth a look**

Shows searches that convert (18.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 29Growth 24Conversion 99Competition 30Returns 95Price range 95Avg price 95Brand share 0Review moat 81Quality gap 60

**Conversion**

**Incredible****18.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$31.51**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$24.73–$63.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****381.6**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$127K**

$127K/yr · 22K searches

**Growth**

**Bad****-2.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend