---
title: "Eleven Shampoo — $127K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eleven-shampoo"
last_updated: "2026-08-10T21:36:39.074Z"
locale: en
meta:
description: "Niche score 51/100 · $127K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $127K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eleven Shampoo — $127K/yr Amazon US Niche (2026) - Flapen"
---
# **eleven shampoo**
**Worth a look**
Shows searches that convert (18.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 29Growth 24Conversion 99Competition 30Returns 95Price range 95Avg price 95Brand share 0Review moat 81Quality gap 60
**Conversion**
**Incredible****18.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.51**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.73–$63.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****381.6**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$127K**
$127K/yr · 22K searches
**Growth**
**Bad****-2.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eleven shampoo is a $127K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eleven shampoo market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$95K–$126K**
- units × avg price
- **Conversion rate**
- **18.2%**
- **Avg BSR**
- **#1,246**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- ELEVEN AUSTRALIA100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.
900700Spike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eleven-shampoo/trend)
## **Top eleven shampoo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$51K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELEVEN AUSTRALIA Hydrate My Hair Shampoo for Women & Men - Moisturizing Color-Safe Anti-Frizz Nourishing Formula for Dry Damaged Hair Protects Against Heat & Environmental Damage - 10.1 fl oz**ELEVEN AUSTRALIA**$24.80**4.5★654 rev](https://www.amazon.com/dp/B09SBKYVXP) [2**ELEVEN AUSTRALIA I Want Body Volume Shampoo for Women & Men - Volumizing & Thickening Shampoo for Fine Thin Hair Adds Fullness & Thickness Sulfate-Free Formula for Lightweight Hair - 10.1 fl oz**ELEVEN AUSTRALIA**$25.12**4.3★475 rev](https://www.amazon.com/dp/B095JN5GBF) [3**ELEVEN AUSTRALIA Hydrate My Hair Moisturizing Conditioner for Women & Men - Hydrating Conditioner for Dry & Damaged Hair Restores Hydration & Shine Color Safe Sulfate & Paraben Free - 10.1 fl oz**ELEVEN AUSTRALIA**$24.73**4.5★910 rev](https://www.amazon.com/dp/B07BP8NPW4) [4**ELEVEN AUSTRALIA Smooth Me Now Anti-Frizz Shampoo for Frizz Control Smoothing Shampoo for Damaged and Frizzy Hair Moisturizes & Protects Enhances Smoothness Sulfate-Free - 10.1 fl oz**ELEVEN AUSTRALIA**$25.07**4.4★300 rev](https://www.amazon.com/dp/B095JB9GDK) [5**ELEVEN AUSTRALIA Deep Clean Clarifying Shampoo for Women & Men - Removes Build-Up Detoxifies Scalp Detox Shampoo with Sulfate-Free Formula for All Hair Types Cleansing and Purifying - 10.1 fl oz**ELEVEN AUSTRALIA**$25.11**4.6★387 rev](https://www.amazon.com/dp/B095RM9F5P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ELEVEN AUSTRALIA Keep My Curl Moisture Shampoo for Women & Men - Anti Frizz Shampoo for Curly Wavy or Coily Hair Moisturizing Hair Care Hydrating & Smoothing Gentle Cleansing Formula - 10.1 fl oz**ELEVEN AUSTRALIA**$29.82**47 rev1y ago](https://www.amazon.com/dp/B0DXHX54QD) [**ELEVEN AUSTRALIA Miracle Hair Treatment Shampoo for Women & Men - Moisturizing Sulfate Free Shampoo for All Hair & Scalp Types Helps Reduce Frizz Prevents Split Ends Adds Moisture - 10.1 fl oz**ELEVEN AUSTRALIA**$29.82**83 rev2y ago](https://www.amazon.com/dp/B0CK8K2F89) [**ELEVEN AUSTRALIA Miracle Hair Treatment Conditioner for Women & Men - Moisturizing Conditioner for Dry Damaged Hair Reduces Frizz & Split Ends Deep Moisture & Hydration Sulfate Free - 10.1 fl oz**ELEVEN AUSTRALIA**$29.72**109 rev2y ago](https://www.amazon.com/dp/B0CK8HTC13) [**ELEVEN AUSTRALIA Gentle Clean Balancing Shampoo - Mild Daily Sulfate Free Shampoo for All Hair Types Removes Buildup Lightweight & Moisturizing Hydrating Formula for Men & Women - 10.1 fl oz**ELEVEN AUSTRALIA**$26.82**120 rev4y ago](https://www.amazon.com/dp/B09ZYTKDRB) [**ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo for Women & Men - Purple Toning Shampoo for Blonde or Color Treated Hair Blue Base w/ Ext Violet 2 Sulfate Free Tames Brassiness - 10.1 fl oz**ELEVEN AUSTRALIA**$28.31**455 rev4y ago](https://www.amazon.com/dp/B095JBFC6X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELEVEN AUSTRALIA I Want Body Volume Shampoo for Women & Men - Volumizing & Thickening Shampoo for Fine Thin Hair Adds Fullness & Thickness Sulfate-Free Formula for Lightweight Hair - 32.5 fl oz**ELEVEN AUSTRALIA**$63.50**4.3★**▲ 101%**](https://www.amazon.com/dp/B07NS7R4KY) [**ELEVEN AUSTRALIA Keep My Curl Moisture Shampoo for Women & Men - Anti Frizz Shampoo for Curly Wavy or Coily Hair Moisturizing Hair Care Hydrating & Smoothing Gentle Cleansing Formula - 10.1 fl oz**ELEVEN AUSTRALIA**$29.82**4.3★**▲ 80%**](https://www.amazon.com/dp/B0DXHX54QD) [**ELEVEN AUSTRALIA Miracle Hair Treatment Shampoo for Women & Men - Moisturizing Sulfate Free Shampoo for All Hair & Scalp Types Helps Reduce Frizz Prevents Split Ends Adds Moisture - 10.1 fl oz**ELEVEN AUSTRALIA**$29.82**4.3★**▲ 67%**](https://www.amazon.com/dp/B0CK8K2F89) [**ELEVEN AUSTRALIA Hydrate My Hair Shampoo for Women & Men - Moisturizing Color-Safe Anti-Frizz Nourishing Formula for Dry Damaged Hair Protects Against Heat & Environmental Damage - 10.1 fl oz**ELEVEN AUSTRALIA**$24.80**4.5★**— 8%**](https://www.amazon.com/dp/B09SBKYVXP) [**ELEVEN AUSTRALIA Miracle Hair Treatment Conditioner for Women & Men - Moisturizing Conditioner for Dry Damaged Hair Reduces Frizz & Split Ends Deep Moisture & Hydration Sulfate Free - 10.1 fl oz**ELEVEN AUSTRALIA**$29.72**4.5★**— 7%**](https://www.amazon.com/dp/B0CK8HTC13)
**~~View all trending →~~**
## **What buyers say about eleven shampoo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“It smells nice”*
**Soft Feel**12%
*“Leaves my hair sooo clean and soft”*
**Quality-Overall**9%
*“Great product”*
**Value For Money**7%
*“Great value”*
**Hair Styling**5%
*“The way it makes my hair feel is amazing”*
**Suitability Dry Skin**5%
*“The best; it turn my dry hair to silky locks”*
**Ease Of Use**5%
*“Easy to use - for great hair”*
**Color**5%
*“Very pigment rich”*
**Size-Overall**5%
*“I love the bigger size”*
**Thickness**5%
*“Thick hair shampoo”*
### **What buyers complain about **
**Thickness**13%
*“The new growth is thicker”*
**Ease Of Use**11%
*“I cannot get the product to come out easily”*
**Size-Overall**11%
*“Packaging seems smaller”*
**Leak-Proof**11%
*“leaking all over in the box”*
**Texture/Consistency-Overall**6%
*“I was expecting a more hydrated texture”*
**Hair Related**6%
*“Doesnt leave hair oily looking”*
**Value For Money**6%
*“It is so expensive”*
**Moist/Dry**6%
*“it leaves my hair feeling dry straight out of the shower instead of moisturized”*
**Brightness/Shine/Glow**4%
*“However, I don't think it brightens as well”*
### **Top return reasons **
**Functionality-Overall**19%
**Moist/Dry**16%
**Smell**8%
**Advertised Vs Actual Product**8%
**Suitability Short Hair**8%
**Value For Money**6%
**Defective Material/Parts**4%
**Oily/Greasy**3%
**Thickness**3%
**Texture/Consistency-Overall**3%
## **Common questions**
- **Is eleven shampoo profitable to sell on Amazon United States?**
- The niche generates $127K/yr across 15 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the eleven shampoo niche?**
- 1 brands and 2 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eleven shampoo?**
- Top complaints mined from reviews: Thickness, Ease Of Use, Size-Overall. The return rate is 1.0%.
- **When does demand for eleven shampoo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the eleven shampoo niche?**
- Listings span $24.73–$63.50; the average listing price is $31.51 (sweet spot $15–$100). The average incumbent carries 382 reviews — the moat a new listing must climb.
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