---
title: "Eleven Hair Products — $293K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/eleven-hair-products"
last_updated: "2026-08-11T00:03:28.447Z"
locale: en
meta:
description: "Niche score 60/100 · $293K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $293K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Eleven Hair Products — $293K/yr Amazon US Niche (2026) - Flapen"
---
# **eleven hair products**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 33Conversion 88Competition 69Returns 95Price range 95Avg price 95Brand share 0Review moat 74Quality gap 55
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.65**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.24–$62.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****526.55**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$293K**
$293K/yr · 101K searches
**Growth**
**Okay****+6.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eleven hair products is a $293K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eleven hair products market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$358K–$430K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#691**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**1 **—flat
**Sellers**
**2**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 86%
**Open market**
**0%**
- ELEVEN AUSTRALIA100% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.
5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/eleven-hair-products/trend)
## **Top eleven hair products search terms**
- **eleven australia hair products**68K/yr+1.3%13.0% conv. - **eleven hair products**26K/yr+14.7%10.3% conv. - **eleven australia**6K/yr+20.9%9.4% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/eleven-hair-products/search-terms)
## **Top eleven hair products products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$23K12%$35K16%$47K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELEVEN AUSTRALIA Leave-In Conditioner - Miracle Hair Treatment for Dry Damaged Hair Heat & UV Protection Salon-Quality Lightweight Detangler Frizz Control for All Hair Types - 4.2 fl oz**ELEVEN AUSTRALIA**$24.24**4.7★1,886 rev](https://www.amazon.com/dp/B07BP6B1R3) [2**ELEVEN AUSTRALIA Hydrate My Hair Shampoo for Women & Men - Moisturizing Color-Safe Anti-Frizz Nourishing Formula for Dry Damaged Hair Protects Against Heat & Environmental Damage - 10.1 fl oz**ELEVEN AUSTRALIA**$24.80**4.5★654 rev](https://www.amazon.com/dp/B09SBKYVXP) [3**ELEVEN AUSTRALIA Hydrate My Hair Moisturizing Conditioner for Women & Men - Hydrating Conditioner for Dry & Damaged Hair Restores Hydration & Shine Color Safe Sulfate & Paraben Free - 10.1 fl oz**ELEVEN AUSTRALIA**$24.73**4.5★910 rev](https://www.amazon.com/dp/B07BP8NPW4) [4**ELEVEN AUSTRALIA Smooth & Shine Anti-Frizz Serum - Anti Frizz Hair Care Products for Men and Women Tames Frizzy Hair Adds Shine Lightweight Smoothing Formula - 2 fl oz**ELEVEN AUSTRALIA**$24.87**4.6★593 rev](https://www.amazon.com/dp/B07C922P4P) [5**ELEVEN AUSTRALIA I Want Body Volume Shampoo for Women & Men - Volumizing & Thickening Shampoo for Fine Thin Hair Adds Fullness & Thickness Sulfate-Free Formula for Lightweight Hair - 10.1 fl oz**ELEVEN AUSTRALIA**$25.12**4.3★475 rev](https://www.amazon.com/dp/B095JN5GBF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ELEVEN AUSTRALIA Smooth Me Now Thermal Spray for Women & Men - Heat Protectant Spray for Hair Anti Frizz Heat Styling Protection for Dry Damaged Hair Sleek Results Lightweight Formula - 6.8 fl oz**ELEVEN AUSTRALIA**$25.52**101 rev2y ago](https://www.amazon.com/dp/B0CKJ3B6Y1) [**ELEVEN AUSTRALIA Dry Shampoo Volume Paste - for Men and Women Adds Texture & Freshness to Hair Absorbs Oil Volumizing Lightweight Formula No Residue - 3 oz**ELEVEN AUSTRALIA**$25.03**458 rev2y ago](https://www.amazon.com/dp/B0CSGK5FZN) [**ELEVEN AUSTRALIA Miracle Hair Treatment Shampoo for Women & Men - Moisturizing Sulfate Free Shampoo for All Hair & Scalp Types Helps Reduce Frizz Prevents Split Ends Adds Moisture - 10.1 fl oz**ELEVEN AUSTRALIA**$29.82**83 rev2y ago](https://www.amazon.com/dp/B0CK8K2F89) [**ELEVEN AUSTRALIA I Want Body Texture Spray for Women & Men - Volume Spray for Fine to Medium Hair Creates Dry Texture Volumizing Flexible Hold with a Matte Finish - 6.8 fl oz**ELEVEN AUSTRALIA**$25.44**420 rev3y ago](https://www.amazon.com/dp/B0C548YJ4G) [**ELEVEN AUSTRALIA Extra Hold Styling Hair Clay for Men and Women - Maximum Hold Matte Finish for Texture Long-Lasting Definition Ideal for Short to Medium Hair - 3 oz**ELEVEN AUSTRALIA**$25.41**683 rev4y ago](https://www.amazon.com/dp/B09QMSR9BD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELEVEN AUSTRALIA Miracle Hair Treatment Shampoo for Women & Men - Moisturizing Sulfate Free Shampoo for All Hair & Scalp Types Helps Reduce Frizz Prevents Split Ends Adds Moisture - 10.1 fl oz**ELEVEN AUSTRALIA**$29.82**4.3★**▲ 149%**](https://www.amazon.com/dp/B0CK8K2F89) [**ELEVEN AUSTRALIA Keep My Colour Blonde Shampoo for Women & Men - Purple Toning Shampoo for Blonde or Color Treated Hair Blue Base w/ Ext Violet 2 Sulfate Free Tames Brassiness - 10.1 fl oz**ELEVEN AUSTRALIA**$28.31**4.4★**▲ 22%**](https://www.amazon.com/dp/B095JBFC6X) [**ELEVEN AUSTRALIA Hydrate My Hair Shampoo for Women & Men - Moisturizing Color-Safe Anti-Frizz Nourishing Formula for Dry Damaged Hair Protects Against Heat & Environmental Damage - 10.1 fl oz**ELEVEN AUSTRALIA**$24.80**4.5★**▲ 17%**](https://www.amazon.com/dp/B09SBKYVXP) [**ELEVEN AUSTRALIA Strong Hold Hair Styling Paste for Men & Women - Matte Finish Texture Paste for Short to Medium Hair Firm All Day Hold Sculpting Style Cream Adds Shine Cruelty Free Product - 3 oz**ELEVEN AUSTRALIA**$26.83**4.5★**▲ 15%**](https://www.amazon.com/dp/B09ZZHGS3R) [**ELEVEN AUSTRALIA Medium Hold Hair Styling Cream for Men & Women - Slick Hold Pomade Product with Carnauba Wax Shaping for Short Medium or Long Hair Matte Texture Paste Adds Natural Shine - 3 oz**ELEVEN AUSTRALIA**$26.86**4.5★**▲ 13%**](https://www.amazon.com/dp/B09ZYSNX5R)
**~~View all trending →~~**
## **What buyers say about eleven hair products**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Smells so good”*
**Quality-Overall**13%
*“had good reviews”*
**Soft Feel**8%
*“Silky smooth hair”*
**Suitability Straight Hair**8%
*“Helpful when your hairs up all the time”*
**Hair Styling**7%
*“I love how it shapes my curls without extra weight”*
**Moist/Dry**4%
*“Adds moisture”*
**Suitability Curly Hair**4%
*“This is THE BEST for my curls”*
**Hair Growth**3%
*“Gives hair volume”*
**Ease Of Use**3%
*“easy to use”*
**Advertised Vs Actual Product**3%
*“Does what it says”*
### **What buyers complain about **
**Smell**14%
*“the smell is different”*
**Value For Money**14%
*“Its sooo expensive too”*
**Suitability Curly Hair**6%
*“Didnt work for my frizzy hair”*
**Moist/Dry**5%
*“it isnt taking the moisture out of my hair like I need it to for a second day of not washing”*
**Thickness**4%
*“The new growth is thicker”*
**Oily/Greasy**4%
*“This product will make you hair oily”*
**Ease Of Use**3%
*“I cannot get the product to come out easily”*
**Advertised Vs Actual Product**3%
*“However this last purchase the bottle is 8 oz not 9 as shown”*
**Leak-Proof**3%
*“leaking all over in the box”*
**Allergies**3%
*“Had an allergy reaction”*
### **Top return reasons **
**Functionality-Overall**14%
**Smell**14%
**Advertised Vs Actual Product**10%
**Moist/Dry**9%
**Suitability Short Hair**9%
**Product Condition**7%
**Oily/Greasy**4%
**Hair Related**4%
**Texture/Consistency-Overall**4%
**Defective Material/Parts**3%
## **Common questions**
- **Is eleven hair products profitable to sell on Amazon United States?**
- The niche generates $293K/yr across 31 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the eleven hair products niche?**
- 1 brands and 2 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in eleven hair products?**
- Top complaints mined from reviews: Smell, Value For Money, Suitability Curly Hair. The return rate is 1.0%.
- **When does demand for eleven hair products peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the eleven hair products niche?**
- Listings span $24.24–$62.27; the average listing price is $28.65 (sweet spot $15–$100). The average incumbent carries 527 reviews — the moat a new listing must climb.
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