---
title: "Elemis — $1.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/elemis"
last_updated: "2026-08-10T20:26:53.809Z"
locale: en
meta:
description: "Niche score 52/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $1.5M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Elemis — $1.5M/yr Amazon US Niche (2026) - Flapen"
---
# **elemis**
**Worth a look**
Shows a sweet-spot price point ($36.57 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 86Growth 50Conversion 86Competition 7Returns 91Price range 80Avg price 95Brand share 0Review moat 21Quality gap 25
**Avg price**
**Incredible****$36.57**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.5M**
$1.5M/yr · 410K searches
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$4.95–$57.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+20.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****10,824.63**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elemis is a $1.5M/yr Amazon United States market (410K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elemis market data**
- **Units sold / yr**
- **40K–50K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.5M–$1.8M**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#70**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- ELEMIS74% - Clinique24% - e.l.f.2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.0% search growth over the last 90 days.
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/elemis/trend)
## **Top elemis search terms**
- **elemis cleansing balm**256K/yr-0.5%11.0% conv. - **clinique take the day off cleansing balm**29K/yr+73.0%9.8% conv. - **elemis pro-collagen cleansing balm**23K/yr+145.5%9.7% conv. - **clinique cleansing balm**19K/yr+24.0%6.4% conv. - **travel size cleansing balm**10K/yr+38.6%2.8% conv. - **travel cleansing balm**9K/yr+32.8%4.1% conv. - **take the day off balm**4K/yr+337.5%10.5% conv. - **cleansing balm travel size**8K/yr+52.4%3.2% conv. - **clinique balm**7K/yr+72.5%3.5% conv. - **elemis pro collagen cleansing balm**8K/yr-21.2%7.6% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/elemis/search-terms)
## **Top elemis products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$221K30%$442K45%$663K60%$884K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELEMIS Pro-Collagen Cleansing Balm - 3-in-1 Daily Face Cleanser - Removes Waterproof Makeup - Lavender and Chamomile Oil Blend - 100g**ELEMIS**$57.75**4.5★16,105 rev](https://www.amazon.com/dp/B08MJZYW8P) [2**ELEMIS Pro-Collagen Cleansing Balm Makeup Remover Hydrating Facial Cleanser Oil Cleanser Oil Makeup Remover Deep Cleanse 20g Original New**ELEMIS**$15.59**4.5★497 rev](https://www.amazon.com/dp/B0F9JKJ614) [3**Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Face + Eye Makeup and Sunscreen | For All Skin Types 3.8 Ounce**Clinique**$39.06**4.7★6,768 rev](https://www.amazon.com/dp/B07D5C86RX) [4**Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Face + Eye Makeup and Sunscreen | For All Skin Types 1 ounce**Clinique**$14.00**4.7★6,768 rev](https://www.amazon.com/dp/B07F1LRBCF) [5**Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Face + Eye Makeup and Sunscreen | For All Skin Types 6.7 ounce**Clinique**$50.78**4.7★6,768 rev](https://www.amazon.com/dp/B09TWCDV9T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ELEMIS Pro-Collagen Cleansing Balm Makeup Remover Hydrating Facial Cleanser Oil Cleanser Oil Makeup Remover Deep Cleanse 20g Original New**ELEMIS**$15.59**497 rev1y ago](https://www.amazon.com/dp/B0F9JKJ614) [**ELEMIS Pro-Collagen Fragrance Free Cleansing Balm 100g**ELEMIS**$54.98**16,105 rev1y ago](https://www.amazon.com/dp/B0F5DM4XMC) [**ELEMIS Pro-Collagen Rose Cleansing Balm - 3-in-1 Daily Face Cleanser - Melts Away Waterproof Makeup and Sunscreen - Rose and Elderberry Oil - 100**ELEMIS**$55.44**16,105 rev1y ago](https://www.amazon.com/dp/B0CNH4HLLH) [**e.l.f. SKIN Mini Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 0.45 Oz**e.l.f.**$4.95**17,481 rev2y ago](https://www.amazon.com/dp/B0BFXNJ7BK) [**Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Face + Eye Makeup and Sunscreen | For All Skin Types 6.7 ounce**Clinique**$50.78**6,768 rev3y ago](https://www.amazon.com/dp/B09TWCDV9T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELEMIS Pro-Collagen Fragrance Free Cleansing Balm 100g**ELEMIS**$54.98**4.5★**▲ 53%**](https://www.amazon.com/dp/B0F5DM4XMC) [**Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Face + Eye Makeup and Sunscreen | For All Skin Types 3.8 Ounce**Clinique**$39.06**4.7★**▲ 42%**](https://www.amazon.com/dp/B07D5C86RX) [**Clinique Take The Day Off Cleansing Balm Makeup Remover | Dissolves Face + Eye Makeup and Sunscreen | For All Skin Types 6.7 ounce**Clinique**$50.78**4.7★**▲ 30%**](https://www.amazon.com/dp/B09TWCDV9T) [**ELEMIS Pro-Collagen Cleansing Balm Makeup Remover Hydrating Facial Cleanser Oil Cleanser Oil Makeup Remover Deep Cleanse 20g Original New**ELEMIS**$15.59**4.5★**— 9%**](https://www.amazon.com/dp/B0F9JKJ614) [**e.l.f. SKIN Mini Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin 0.45 Oz**e.l.f.**$4.95**4.7★**— 6%**](https://www.amazon.com/dp/B0BFXNJ7BK)
**~~View all trending →~~**
## **What buyers say about elemis**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Cleansing**18%
*“Cleans very well”*
**Quality-Overall**13%
*“The product does exactly what its supposed to do”*
**Smell**10%
*“Beautiful fragrance”*
**Ease Of Cleaning**9%
*“cleans perfectly”*
**Soft Feel**9%
*“It also appears smoother”*
**Moist/Dry**7%
*“Makes your face feel nice and hydrated”*
**Suitability Dry Skin**7%
*“It has really helped my dry skin”*
**Suitability Combination Skin**5%
*“It is suitable to my skin”*
**Value For Money**5%
*“Fantastic and a great price”*
**Size-Overall**2%
*“great product- love this size”*
### **What buyers complain about **
**Value For Money**16%
*“not worth the price”*
**Size-Overall**14%
*“Very small container for the price”*
**Smell**12%
*“It has a very unpleasant scent”*
**Allergies**6%
*“Mildly burned my sensitive skin”*
**Oily/Greasy**4%
*“I felt my skin was a little greasy afterwards”*
**Functionality-Overall**4%
*“this balm doesnt work not even closely as well”*
**Ease Of Cleaning**3%
*“The cleansing balm was granular”*
**Suitability Dry Skin**3%
*“Sometimes I do feel like it does plump my skin though”*
**Moist/Dry**2%
*“Seems like it is still dehydrating the skin a bit”*
**Cleansing**2%
*“Clinique take the day off cleansing balm much better”*
### **Top return reasons **
**Product Condition**23%
**Size-Overall**20%
**Smell**15%
**Value For Money**10%
**Advertised Vs Actual Product**8%
**Functionality-Overall**5%
**Texture/Consistency-Overall**4%
**Oily/Greasy**3%
**Defective Material/Parts**2%
**Skin Health**2%
## **Common questions**
- **Is elemis profitable to sell on Amazon United States?**
- The niche generates $1.5M/yr across 8 tracked products. 90-day search growth is +20.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the elemis niche?**
- 3 brands and 16 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in elemis?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 1.2%.
- **When does demand for elemis peak?**
- Demand peaks in Jul–Oct; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the elemis niche?**
- Listings span $4.95–$57.75; the average listing price is $36.57 (sweet spot $15–$100). The average incumbent carries 10,825 reviews — the moat a new listing must climb.
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