---
title: "Elemis Toner — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/elemis-toner"
last_updated: "2026-08-11T03:45:38.855Z"
locale: en
meta:
description: "Niche score 37/100 · $72K/yr market · 30K searches/yr · $43.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $72K/yr market · 30K searches/yr · $43.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Elemis Toner — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **elemis toner**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 35Conversion 63Competition 3Returns 83Price range 95Avg price 95Brand share 0Review moat 59Quality gap 20
**Avg price**
**Incredible****$43.80**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.05–$81.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,139.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$72K**
$72K/yr · 30K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elemis toner is a $72K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 37/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elemis toner market data**
- **Units sold / yr**
- **3K–3K**
- avg 500–750/product
- **Revenue / yr**
- **$110K–$131K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#422**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **89 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- ELEMIS100%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/elemis-toner/trend)
## **Top elemis toner products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$11K30%$22K45%$32K60%$43K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELEMIS Soothing Apricot Toner 200ml Alcohol-Free Facial Toner To Calm Refresh & Balance Skin**ELEMIS**$35.55**4.6★3,149 rev](https://www.amazon.com/dp/B000FDCXPW) [2**ELEMIS Balancing Toner | Alcohol-Free Purifying Facial Treatment Gently Softens Soothes and Refreshes for a Hydrated Complexion |6.7 Fl Oz (Pack of 1)**ELEMIS**$37.90**4.6★1,894 rev](https://www.amazon.com/dp/B0079QOG2G) [3**ELEMIS Pro-Collagen Toning Mist 150ml Hydrating PHA Facial Mist to Refine Pores & Smooth Skin**ELEMIS**$57.65**4.7★121 rev](https://www.amazon.com/dp/B0FH8DT7XY) [4**ELEMIS Pro-Collagen Marine Moisture Essence 100ml Hydrating Essence for Smoother Plumper Skin**ELEMIS**$81.20**4.8★251 rev](https://www.amazon.com/dp/B08RTFMJQ9) [5**ELEMIS Pro-Collagen Toning Mist 30ml Hydrating PHA Facial Mist to Refine Pores & Smooth Skin**ELEMIS**$16.05**4.7★121 rev](https://www.amazon.com/dp/B0GMGZK3RW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ELEMIS Pro-Collagen Toning Mist 30ml Hydrating PHA Facial Mist to Refine Pores & Smooth Skin**ELEMIS**$16.05**121 rev5mo ago](https://www.amazon.com/dp/B0GMGZK3RW) [**ELEMIS Pro-Collagen Toning Mist 150ml Hydrating PHA Facial Mist to Refine Pores & Smooth Skin**ELEMIS**$57.65**121 rev1y ago](https://www.amazon.com/dp/B0FH8DT7XY) [**ELEMIS Pro-Collagen Marine Moisture Essence 100ml Hydrating Essence for Smoother Plumper Skin**ELEMIS**$81.20**251 rev5y ago](https://www.amazon.com/dp/B08RTFMJQ9) [**ELEMIS Superfood Multi Mist; Priming Toning and Setting Facial Spray 3.3 Fl Oz**ELEMIS**$34.42**1,300 rev7y ago](https://www.amazon.com/dp/B07LD1ZY23) [**ELEMIS Soothing Apricot Toner 200ml Alcohol-Free Facial Toner To Calm Refresh & Balance Skin**ELEMIS**$35.55**3,149 rev21y ago](https://www.amazon.com/dp/B000FDCXPW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELEMIS Pro-Collagen Toning Mist 30ml Hydrating PHA Facial Mist to Refine Pores & Smooth Skin**ELEMIS**$16.05**4.7★**▲ 114%**](https://www.amazon.com/dp/B0GMGZK3RW) [**ELEMIS Soothing Apricot Toner 200ml Alcohol-Free Facial Toner To Calm Refresh & Balance Skin**ELEMIS**$35.55**4.6★**— 6%**](https://www.amazon.com/dp/B000FDCXPW) [**ELEMIS Balancing Toner | Alcohol-Free Purifying Facial Treatment Gently Softens Soothes and Refreshes for a Hydrated Complexion |6.7 Fl Oz (Pack of 1)**ELEMIS**$37.90**4.6★**— 1%**](https://www.amazon.com/dp/B0079QOG2G) [**ELEMIS Pro-Collagen Toning Mist 150ml Hydrating PHA Facial Mist to Refine Pores & Smooth Skin**ELEMIS**$57.65**4.7★**▼ 10%**](https://www.amazon.com/dp/B0FH8DT7XY) [**ELEMIS Pro-Collagen Marine Moisture Essence 100ml Hydrating Essence for Smoother Plumper Skin**ELEMIS**$81.20**4.8★**▼ 28%**](https://www.amazon.com/dp/B08RTFMJQ9)
**~~View all trending →~~**
## **What buyers say about elemis toner**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**20%
*“Amazing scent”*
**Quality-Overall**14%
*“Excellent product”*
**Moist/Dry**10%
*“it feels moisturizing”*
**Suitability Combination Skin**8%
*“Great for mature skin”*
**Suitability Dry Skin**7%
*“Just a cooling & beautiful apricot scent that seems to soothe & refresh my dry & sensitive skin”*
**Value For Money**5%
*“hard to say its special for the price”*
**Soft Feel**4%
*“Gentle on facial skin, neck”*
**Size-Overall**3%
*“I also appreciate that its a travel size”*
**Adhesion/Stickiness**3%
*“lightly hydrating without leaving any residue or stickiness”*
**Allergies**3%
*“Feels perfectly natural without irritation”*
### **What buyers complain about **
**Value For Money**17%
*“A little costly”*
**Smell**14%
*“strong scent”*
**Quality-Overall**8%
*“Too expensive for the quality”*
**Moist/Dry**4%
*“doesnt dry my face out”*
**Hard Feel**3%
*“still feels a bit harsh”*
**Allergies**3%
*“It can cause irritation even on skin that isn't overly sensitive”*
**Size-Overall**3%
*“although the amount you get is rather small”*
**Functionality-Overall**3%
*“I don't see any result”*
**Suitability Dry Skin**3%
*“this product does not dry the skin”*
**Adhesion/Stickiness**1%
*“skin after the use feels heavy and sticky”*
### **Top return reasons **
**Smell**39%
**Advertised Vs Actual Product**10%
**Product Condition**9%
**Moist/Dry**8%
**Value For Money**5%
**Functionality-Overall**5%
**Size-Overall**5%
**Suitability Combination Skin**5%
**Defective Material/Parts**3%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is elemis toner profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (37/100).
- **How competitive is the elemis toner niche?**
- 1 brands and 6 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in elemis toner?**
- Top complaints mined from reviews: Value For Money, Smell, Quality-Overall. The return rate is 1.6%.
- **When does demand for elemis toner peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the elemis toner niche?**
- Listings span $16.05–$81.20; the average listing price is $43.80 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.
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