---
title: "Search terms — elemis face wash - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/elemis-face-wash/search-terms"
last_updated: "2026-08-10T23:30:25.667Z"
locale: en
meta:
  description: "Niche score 59/100 · $211K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $211K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — elemis face wash - Flapen"
---

# **elemis face wash**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 53Conversion 84Competition 54Returns 97Price range 84Avg price 88Brand share 61Review moat 22Quality gap 30

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$20.36**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$4.58–$79.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+24.0%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$211K**

$211K/yr · 111K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,716.6**

avg incumbent reviews — the moat a new listing must climb

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms