---
title: "Elemis Face Wash — $211K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/beauty-personal-care/elemis-face-wash"
last_updated: "2026-08-10T22:27:56.863Z"
locale: en
meta:
description: "Niche score 59/100 · $211K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $211K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Elemis Face Wash — $211K/yr Amazon US Niche (2026) - Flapen"
---
# **elemis face wash**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 53Conversion 84Competition 54Returns 97Price range 84Avg price 88Brand share 61Review moat 22Quality gap 30
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$20.36**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$4.58–$79.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+24.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$211K**
$211K/yr · 111K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,716.6**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, elemis face wash is a $211K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jun–Jul–Nov. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **elemis face wash market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$255K–$305K**
- units × avg price
- **Conversion rate**
- **9.3%**
- **Avg BSR**
- **#249**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **10.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 94%
**Open market**
**27%**
- medicube18% - Paula's Choice17% - TEREZ & HONOR14% - ELEMIS13% - First Aid Beauty6% - DERMAL5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +24.0% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/beauty-personal-care/elemis-face-wash/trend)
## **Top elemis face wash search terms**
- **elemis resurfacing pads**65K/yr+12.1%1.2% conv. - **travel toner pads**12K/yr+41.7%3.2% conv. - **elemis dynamic resurfacing facial pads**7K/yr+73.4%1.6% conv. - **elemis pads**7K/yr+42.0%0.8% conv. - **travel size toner pads**5K/yr+37.3%3.0% conv. - **toner pads travel**5K/yr+28.6%3.0% conv. - **paulas choice exfoliant pads**5K/yr+8.1%7.3% conv. - **paulas choice pads**3K/yr+38.0%6.8% conv. - **elemis facial pads**3K/yr+26.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/beauty-personal-care/elemis-face-wash/search-terms)
## **Top elemis face wash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$8K8%$17K12%$25K16%$34K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Paulas Choice SKIN PERFECTING 2% BHA Salicylic Acid Exfoliating Pads - Facial Exfoliant Pads for Blackheads Enlarged Pores Wrinkles & Fine Lines 10 ct**Paula's Choice**$15.48**4.4★401 rev](https://www.amazon.com/dp/B0DY8CLR88) [2**Small Travel Containers for Skincare: Korean Mini Containers with Lids for Toner Pads & Under Eye Patches DIY - Travel-Friendly Reusable Leak Proof Skincare Storage Made in Korea - 1 Empty Pack**TEREZ & HONOR**$9.94**4.5★298 rev](https://www.amazon.com/dp/B0DJCHS1WB) [3**medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)**medicube**$16.53**4.6★27,398 rev](https://www.amazon.com/dp/B09V7Z4TJG) [4**medicube Toner Pads Deep Vita C Facial Toner Pad for Uneven Skin Tone & Texture | Vitamin Water and 3 Types of Vitamin Deeply Hydrating & Resurfacing Pad | Korean Skin Care 70 Pads (1 Pack)**medicube**$16.83**4.7★4,671 rev](https://www.amazon.com/dp/B0BPLYHDPG) [5**ELEMIS Dynamic Resurfacing Facial Wash - Gentle Travel Size Daily Gel Cleanser - Enzyme-Powered Skin Refining Formula - Sensitive Skin Friendly - 30ml**ELEMIS**$10.25**4.6★4,363 rev](https://www.amazon.com/dp/B0F4MM9FJH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**First Aid Beauty - Facial Radiance Pads with Glycolic & Lactic Acids Daily Exfoliating Pads with AHA Visibly Smaller Pores Help Tone & Brighten Skin One-Step Makeup Prep Compostable 28**First Aid Beauty**$17.55**3,660 revtoday](https://www.amazon.com/dp/B0CBL5NSP6) [**Glow Recipe Toner Pads Kit Trial Set 12-Piece Korean Toner Pad Kit with Exfoliating Soothing & Brightening Pads Fragrance-Free 5-Minute Facial Treatment for Sensitive Skin**Glow Recipe**$18.97**40 rev3mo ago](https://www.amazon.com/dp/B0GWRYWYCR) [**First Aid Beauty Brighten & Glow Facial Radiance Pads with Glycolic & Lactic Acids - Daily Facial Treatment Pads - Tones & Brightens while Minimizing Pores - For Makeup Prep - Compostable - 28 Count**First Aid Beauty**$21.10**3,660 rev4mo ago](https://www.amazon.com/dp/B0G2Z2VYW2) [**Thayers Exfoliating 2% AHA Toner Pads Dual-Sided Exfoliating Pads with Witch Hazel Glycolic Acid and Lactic Acid to Resurface Skin Texture and Instantly Brighten For All Skin Types 60 Count**THAYERS**$9.20**451 rev6mo ago](https://www.amazon.com/dp/B0G26M3ZCK) [**Summer Fridays Gentle Reset Daily Exfoliating Pads - Face Exfoliator with AHAs + PHAs to Smooth Texture + Even Skin - Korean Skin Care Ingredients - Soothing + Hydrating Toner Pads - Vegan (30 Count)**Summer Fridays**$41.86**57 rev10mo ago](https://www.amazon.com/dp/B0FQWS93RH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**First Aid Beauty Brighten & Glow Facial Radiance Pads with Glycolic & Lactic Acids - Daily Facial Treatment Pads - Tones & Brightens while Minimizing Pores - For Makeup Prep - Compostable - 28 Count**First Aid Beauty**$21.10**4.6★**▲ 282%**](https://www.amazon.com/dp/B0G2Z2VYW2) [**Glow Recipe Toner Pads Kit Trial Set 12-Piece Korean Toner Pad Kit with Exfoliating Soothing & Brightening Pads Fragrance-Free 5-Minute Facial Treatment for Sensitive Skin**Glow Recipe**$18.97**4.8★**▲ 278%**](https://www.amazon.com/dp/B0GWRYWYCR) [**Thayers Exfoliating 2% AHA Toner Pads Dual-Sided Exfoliating Pads with Witch Hazel Glycolic Acid and Lactic Acid to Resurface Skin Texture and Instantly Brighten For All Skin Types 60 Count**THAYERS**$9.20**4.7★**▲ 205%**](https://www.amazon.com/dp/B0G26M3ZCK) [**Summer Fridays Gentle Reset Daily Exfoliating Pads - Face Exfoliator with AHAs + PHAs to Smooth Texture + Even Skin - Korean Skin Care Ingredients - Soothing + Hydrating Toner Pads - Vegan (30 Count)**Summer Fridays**$41.86**4.7★**▲ 179%**](https://www.amazon.com/dp/B0FQWS93RH) [**Paulas Choice--SKIN PERFECTING 2% BHA Liquid Salicylic Acid Exfoliant--Facial Exfoliant for Blackheads Enlarged Pores Wrinkles & Fine Lines 4 oz Bottle**Paula's Choice**$32.13**4.5★**▲ 141%**](https://www.amazon.com/dp/B00949CTQQ)
**~~View all trending →~~**
## **Common questions**
- **Is elemis face wash profitable to sell on Amazon United States?**
- The niche generates $211K/yr across 25 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the elemis face wash niche?**
- 16 brands and 45 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- **When does demand for elemis face wash peak?**
- Demand peaks in Jun–Jul–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the elemis face wash niche?**
- Listings span $4.58–$79.23; the average listing price is $20.36 (sweet spot $15–$100). The average incumbent carries 8,717 reviews — the moat a new listing must climb.
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